SlideShare ist ein Scribd-Unternehmen logo

Social Media, the importance of Communities (and how to get one)

•Als PPT, PDF herunterladen•
•
thomas.purves
thomas.purves

Visa Canada asked me to talk about the following topic. Here's what I cam up with. Merchant Experiences in Social Media Description: Insights and tips into the strategies that merchants have taken to successfully harness the power of social media. An overview of recent merchant experiences - what's worked, what hasn't, and why. 3rd Annual Visa E-Commerce Summit (for merchants), April 23rd, 2007

BusinessTechnologie
1 von 24
Social media and the new conversations of e-commerce Thomas Purves, April 22, 2007 More: http://thomaspurves.com 3rd Annual Visa E-Commerce Summit Toronto, On
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If, right now, all of your customers could be having a great big conversation with each other… Photo by denkrahm http://flickr.com/photos/station_nord/10340948/
What might they say? Photo by presta http://flickr.com/photos/presta/101334755/ NewMindSpace Pillow fight Flash Mob NYC
 
[object Object],[object Object]
Standard Corporate Blogging, nowadays a no-brainer.
New Trends, video segments and user-generated video (If BYO don’t forget to make it linkable, embedable)
 
http://www.dellcommunity.com/supportforums/ Great, so long as you don’t mind quite how they phrase it. cprieto87 Bronze Posts: 2 Registered: 04-18-2007 Viewed 1011 timess Koaz:  You're a GOD!  I was having similar problem with rolling back a Vista machine to XP  - changed the SATA drive and voila XP loads!  Yeah - I called Dell Support, and they were useless. confused and bewildered
It turns out, the kids are crazy for Linux. (but consider, how representative is the audience?)
[object Object],[object Object],[object Object]
 
Photo by Brian Oberkirch, by way of Davidcrow.ca “ Crazy Awesome” “ Sorta Awesome” “ Crazy Awesome” ,[object Object],[object Object],[object Object],[object Object]
Disruptive Marketing: The Specialized Angel 1,125 blog posts 260k google hits 53 facebook group members http://www.flickr.com/photos/kwc/127795364/
Chris Matthews, Specialized’s Marketing Guru ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Ride Profile Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Source: Mad dog in the fog http://www.mdoeff.com/blog/2007/03/21/the-future-of-twitter/ Conceptual Vision of Twitter as a Marketing Channel . What realtime status updates could drive value for your customers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ One of those stupid little floor polishing droids almost just tripped me. The Death Star R&D department will pay dearly for this” - darthvader
Internet Web 2.0 Communities including end customers, stakeholders, public Channel 2.0 Communities including business & channel partners, etc Enterprise 2.0 Communities of employees. Intranet Extranet
[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: shiny red type http://flickr.com/photos/shinyredtype/169168887/

Empfohlen

Idga right now social imperative
Idga right now social imperativeIdga right now social imperative
Idga right now social imperativeNitin Badjatia
 
When social tools go viral in organizations - a Yammer case story
When social tools go viral in organizations - a Yammer case storyWhen social tools go viral in organizations - a Yammer case story
When social tools go viral in organizations - a Yammer case storyFrank Hatzack
 
Harnessing The Power Of Social Media May 2008
Harnessing The Power Of Social Media May 2008Harnessing The Power Of Social Media May 2008
Harnessing The Power Of Social Media May 2008Prescient Digital Media
 
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009PCM creative
 
Writing/production for the web - BASIC principles
Writing/production for the web - BASIC principlesWriting/production for the web - BASIC principles
Writing/production for the web - BASIC principlesPaul Bradshaw
 
Web strategy for magazines
Web strategy for magazinesWeb strategy for magazines
Web strategy for magazinesPaul Bradshaw
 
What Next In Social Media
What Next In Social MediaWhat Next In Social Media
What Next In Social Mediamhart007
 
Social Media
Social MediaSocial Media
Social MediaMsCaparco
 

Empfohlen

Idga right now social imperative
Idga right now social imperativeIdga right now social imperative
Idga right now social imperativeNitin Badjatia
 
When social tools go viral in organizations - a Yammer case story
When social tools go viral in organizations - a Yammer case storyWhen social tools go viral in organizations - a Yammer case story
When social tools go viral in organizations - a Yammer case storyFrank Hatzack
 
Harnessing The Power Of Social Media May 2008
Harnessing The Power Of Social Media May 2008Harnessing The Power Of Social Media May 2008
Harnessing The Power Of Social Media May 2008Prescient Digital Media
 
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009PCM creative
 
Writing/production for the web - BASIC principles
Writing/production for the web - BASIC principlesWriting/production for the web - BASIC principles
Writing/production for the web - BASIC principlesPaul Bradshaw
 
Web strategy for magazines
Web strategy for magazinesWeb strategy for magazines
Web strategy for magazinesPaul Bradshaw
 
What Next In Social Media
What Next In Social MediaWhat Next In Social Media
What Next In Social Mediamhart007
 
Social Media
Social MediaSocial Media
Social MediaMsCaparco
 
Social Media and Small Businesses
Social Media and Small BusinessesSocial Media and Small Businesses
Social Media and Small BusinessesPCM creative
 
Ethnic Media presentation - LSU
Ethnic Media presentation - LSUEthnic Media presentation - LSU
Ethnic Media presentation - LSUEli Wendkos
 
Using social media to promote your cause
Using social media to promote your causeUsing social media to promote your cause
Using social media to promote your causeRuby Sinreich
 
Online journalism: Community
Online journalism: Community Online journalism: Community
Online journalism: Community Paul Bradshaw
 
The Wired Nonprofit Excerpt
The Wired Nonprofit ExcerptThe Wired Nonprofit Excerpt
The Wired Nonprofit ExcerptHoward Greenstein
 
Delaware Conference On Volunteerism Social Media Primer
Delaware Conference On Volunteerism Social Media PrimerDelaware Conference On Volunteerism Social Media Primer
Delaware Conference On Volunteerism Social Media PrimerRobert Ford
 
Social Media: Effective Uses
Social Media: Effective UsesSocial Media: Effective Uses
Social Media: Effective Usesistcl
 
Understanding Social Media for Impact
Understanding Social Media for ImpactUnderstanding Social Media for Impact
Understanding Social Media for ImpactAngela Adrar
 
Trevısan leicester esrc festival of soc sci_nov 2012_web
Trevısan leicester esrc festival of soc sci_nov 2012_webTrevısan leicester esrc festival of soc sci_nov 2012_web
Trevısan leicester esrc festival of soc sci_nov 2012_webfilippotrevisan
 
Citizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.de
Citizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.deCitizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.de
Citizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.deAxel Bruns
 
Casia 2014 preliminary round stage 1
Casia 2014 preliminary round stage 1Casia 2014 preliminary round stage 1
Casia 2014 preliminary round stage 1Kriti Khurana
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaJD Lasica
 
Using Social- and Pseudo-Social Networks to Improve Recommendation Quality
Using Social- and Pseudo-Social Networks to Improve Recommendation QualityUsing Social- and Pseudo-Social Networks to Improve Recommendation Quality
Using Social- and Pseudo-Social Networks to Improve Recommendation QualityAlan Said
 
Journalism 2.0: The future of news
Journalism 2.0: The future of newsJournalism 2.0: The future of news
Journalism 2.0: The future of newsrmackinnon
 
Casevi Crisis Comm
Casevi Crisis CommCasevi Crisis Comm
Casevi Crisis CommAndrew Careaga
 
Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Michael Cayley
 
Drawing 101
Drawing 101Drawing 101
Drawing 101sherry92990
 
Comunicacion
ComunicacionComunicacion
Comunicacionprofgloria
 
test
testtest
testluzuihwar
 
VR
VRVR
VRyazooon
 
Oer16 tmc
Oer16 tmcOer16 tmc
Oer16 tmcNHS Leadership Academy
 
Unit 2 - Enlightenment
Unit 2 - EnlightenmentUnit 2 - Enlightenment
Unit 2 - Enlightenmentoutsidethecave
 

Weitere ähnliche Inhalte

Was ist angesagt?

Social Media and Small Businesses
Social Media and Small BusinessesSocial Media and Small Businesses
Social Media and Small BusinessesPCM creative
 
Ethnic Media presentation - LSU
Ethnic Media presentation - LSUEthnic Media presentation - LSU
Ethnic Media presentation - LSUEli Wendkos
 
Using social media to promote your cause
Using social media to promote your causeUsing social media to promote your cause
Using social media to promote your causeRuby Sinreich
 
Online journalism: Community
Online journalism: Community Online journalism: Community
Online journalism: Community Paul Bradshaw
 
Delaware Conference On Volunteerism Social Media Primer
Delaware Conference On Volunteerism Social Media PrimerDelaware Conference On Volunteerism Social Media Primer
Delaware Conference On Volunteerism Social Media PrimerRobert Ford
 
Social Media: Effective Uses
Social Media: Effective UsesSocial Media: Effective Uses
Social Media: Effective Usesistcl
 
Understanding Social Media for Impact
Understanding Social Media for ImpactUnderstanding Social Media for Impact
Understanding Social Media for ImpactAngela Adrar
 
Trevısan leicester esrc festival of soc sci_nov 2012_web
Trevısan leicester esrc festival of soc sci_nov 2012_webTrevısan leicester esrc festival of soc sci_nov 2012_web
Trevısan leicester esrc festival of soc sci_nov 2012_webfilippotrevisan
 
Citizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.de
Citizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.deCitizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.de
Citizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.deAxel Bruns
 
Casia 2014 preliminary round stage 1
Casia 2014 preliminary round stage 1Casia 2014 preliminary round stage 1
Casia 2014 preliminary round stage 1Kriti Khurana
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaJD Lasica
 
Using Social- and Pseudo-Social Networks to Improve Recommendation Quality
Using Social- and Pseudo-Social Networks to Improve Recommendation QualityUsing Social- and Pseudo-Social Networks to Improve Recommendation Quality
Using Social- and Pseudo-Social Networks to Improve Recommendation QualityAlan Said
 
Journalism 2.0: The future of news
Journalism 2.0: The future of newsJournalism 2.0: The future of news
Journalism 2.0: The future of newsrmackinnon
 
Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Michael Cayley
 

Was ist angesagt? (16)

Social Media and Small Businesses
Social Media and Small BusinessesSocial Media and Small Businesses
Social Media and Small Businesses
 
Ethnic Media presentation - LSU
Ethnic Media presentation - LSUEthnic Media presentation - LSU
Ethnic Media presentation - LSU
 
Using social media to promote your cause
Using social media to promote your causeUsing social media to promote your cause
Using social media to promote your cause
 
Online journalism: Community
Online journalism: Community Online journalism: Community
Online journalism: Community
 
The Wired Nonprofit Excerpt
The Wired Nonprofit ExcerptThe Wired Nonprofit Excerpt
The Wired Nonprofit Excerpt
 
Delaware Conference On Volunteerism Social Media Primer
Delaware Conference On Volunteerism Social Media PrimerDelaware Conference On Volunteerism Social Media Primer
Delaware Conference On Volunteerism Social Media Primer
 
Social Media: Effective Uses
Social Media: Effective UsesSocial Media: Effective Uses
Social Media: Effective Uses
 
Understanding Social Media for Impact
Understanding Social Media for ImpactUnderstanding Social Media for Impact
Understanding Social Media for Impact
 
Trevısan leicester esrc festival of soc sci_nov 2012_web
Trevısan leicester esrc festival of soc sci_nov 2012_webTrevısan leicester esrc festival of soc sci_nov 2012_web
Trevısan leicester esrc festival of soc sci_nov 2012_web
 
Citizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.de
Citizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.deCitizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.de
Citizen Journalism and Everyday Life: A Case Study of Germany’s myHeimat.de
 
Casia 2014 preliminary round stage 1
Casia 2014 preliminary round stage 1Casia 2014 preliminary round stage 1
Casia 2014 preliminary round stage 1
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social Media
 
Using Social- and Pseudo-Social Networks to Improve Recommendation Quality
Using Social- and Pseudo-Social Networks to Improve Recommendation QualityUsing Social- and Pseudo-Social Networks to Improve Recommendation Quality
Using Social- and Pseudo-Social Networks to Improve Recommendation Quality
 
Journalism 2.0: The future of news
Journalism 2.0: The future of newsJournalism 2.0: The future of news
Journalism 2.0: The future of news
 
Casevi Crisis Comm
Casevi Crisis CommCasevi Crisis Comm
Casevi Crisis Comm
 
Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.Intro to social media, sm strategy & sm in gov.
Intro to social media, sm strategy & sm in gov.
 

Andere mochten auch

Unit 2 - Enlightenment
Unit 2 - EnlightenmentUnit 2 - Enlightenment
Unit 2 - Enlightenmentoutsidethecave
 
Hunt'n and Fish'n Club
Hunt'n and Fish'n ClubHunt'n and Fish'n Club
Hunt'n and Fish'n ClubCarol Case
 
Guitar Hero Education Transition Project
Guitar Hero Education Transition ProjectGuitar Hero Education Transition Project
Guitar Hero Education Transition ProjectOllie Bray
 
20080618
2008061820080618
20080618ercnet
 
the future of Mobile teaching & learning
the future of Mobile teaching & learningthe future of Mobile teaching & learning
the future of Mobile teaching & learningMike Qaissaunee
 
Hard Times For ‘ The Big Easy’ 1
Hard Times For ‘ The Big Easy’ 1Hard Times For ‘ The Big Easy’ 1
Hard Times For ‘ The Big Easy’ 1ValVannet
 
Archivio Storico Livorno
Archivio Storico LivornoArchivio Storico Livorno
Archivio Storico Livornopaoluc
 
Google voimalused
Google voimalusedGoogle voimalused
Google voimalusedaluojalaine
 
Creating Digital Content Alloys
Creating Digital Content AlloysCreating Digital Content Alloys
Creating Digital Content AlloysLinda Groendyke
 
Design Experiment Ecology of Narratives
Design Experiment Ecology of NarrativesDesign Experiment Ecology of Narratives
Design Experiment Ecology of NarrativesKai Pata
 
Yorkshire Dales Fieldtrip March 07
Yorkshire Dales Fieldtrip March 07Yorkshire Dales Fieldtrip March 07
Yorkshire Dales Fieldtrip March 07ValVannet
 
TEDx talk: How digital ecosystem changes learning
TEDx talk: How digital ecosystem changes learningTEDx talk: How digital ecosystem changes learning
TEDx talk: How digital ecosystem changes learningKai Pata
 

Andere mochten auch (20)

Drawing 101
Drawing 101Drawing 101
Drawing 101
 
Comunicacion
ComunicacionComunicacion
Comunicacion
 
test
testtest
test
 
VR
VRVR
VR
 
Oer16 tmc
Oer16 tmcOer16 tmc
Oer16 tmc
 
Unit 2 - Enlightenment
Unit 2 - EnlightenmentUnit 2 - Enlightenment
Unit 2 - Enlightenment
 
Hunt'n and Fish'n Club
Hunt'n and Fish'n ClubHunt'n and Fish'n Club
Hunt'n and Fish'n Club
 
Guitar Hero Education Transition Project
Guitar Hero Education Transition ProjectGuitar Hero Education Transition Project
Guitar Hero Education Transition Project
 
20080618
2008061820080618
20080618
 
the future of Mobile teaching & learning
the future of Mobile teaching & learningthe future of Mobile teaching & learning
the future of Mobile teaching & learning
 
Hard Times For ‘ The Big Easy’ 1
Hard Times For ‘ The Big Easy’ 1Hard Times For ‘ The Big Easy’ 1
Hard Times For ‘ The Big Easy’ 1
 
Archivio Storico Livorno
Archivio Storico LivornoArchivio Storico Livorno
Archivio Storico Livorno
 
Tasques W Qpp
Tasques W QppTasques W Qpp
Tasques W Qpp
 
test
testtest
test
 
Google voimalused
Google voimalusedGoogle voimalused
Google voimalused
 
Creating Digital Content Alloys
Creating Digital Content AlloysCreating Digital Content Alloys
Creating Digital Content Alloys
 
Design Experiment Ecology of Narratives
Design Experiment Ecology of NarrativesDesign Experiment Ecology of Narratives
Design Experiment Ecology of Narratives
 
Kumamoto
KumamotoKumamoto
Kumamoto
 
Yorkshire Dales Fieldtrip March 07
Yorkshire Dales Fieldtrip March 07Yorkshire Dales Fieldtrip March 07
Yorkshire Dales Fieldtrip March 07
 
TEDx talk: How digital ecosystem changes learning
TEDx talk: How digital ecosystem changes learningTEDx talk: How digital ecosystem changes learning
TEDx talk: How digital ecosystem changes learning
 

Ähnlich wie Social Media, the importance of Communities (and how to get one)

Nsw public sector architects
Nsw public sector architectsNsw public sector architects
Nsw public sector architectsNick Hodge
 
Developing a Newsroom Culture of Innovation
Developing a Newsroom Culture of InnovationDeveloping a Newsroom Culture of Innovation
Developing a Newsroom Culture of InnovationSteve Buttry
 
Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2Johnny Teoh
 
Web 2.0 and Financial Services
Web 2.0 and Financial ServicesWeb 2.0 and Financial Services
Web 2.0 and Financial ServicesGarrett Dodge
 
Reaching Your Audience in a Social Media World
Reaching Your Audience in a Social Media WorldReaching Your Audience in a Social Media World
Reaching Your Audience in a Social Media Worldguest9f4b3ac
 
Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014Lukas Ritzel
 
Doing Better with Less
Doing Better with LessDoing Better with Less
Doing Better with LessLeon Benjamin
 
Doing Better with Less
Doing Better with LessDoing Better with Less
Doing Better with LessLeon Benjamin
 
Microblogging
MicrobloggingMicroblogging
Microblogginguday p
 
Leveraging User Generated Content
Leveraging User Generated ContentLeveraging User Generated Content
Leveraging User Generated ContentRenegadeSaw
 
Reinventing The Edge With Social Media
Reinventing The Edge With Social MediaReinventing The Edge With Social Media
Reinventing The Edge With Social MediaJohn J Sviokla
 
Intranet 2.0 by Toby Ward, Prescient Digital Media
Intranet 2.0 by Toby Ward, Prescient Digital MediaIntranet 2.0 by Toby Ward, Prescient Digital Media
Intranet 2.0 by Toby Ward, Prescient Digital MediaPrescient Digital Media
 
Listening to the Conversation — The New Communications Imperative
Listening to the Conversation — The New Communications ImperativeListening to the Conversation — The New Communications Imperative
Listening to the Conversation — The New Communications ImperativeConverseon
 

Ähnlich wie Social Media, the importance of Communities (and how to get one) (20)

Nsw public sector architects
Nsw public sector architectsNsw public sector architects
Nsw public sector architects
 
Developing a Newsroom Culture of Innovation
Developing a Newsroom Culture of InnovationDeveloping a Newsroom Culture of Innovation
Developing a Newsroom Culture of Innovation
 
Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2
 
Web 2.0 and Financial Services
Web 2.0 and Financial ServicesWeb 2.0 and Financial Services
Web 2.0 and Financial Services
 
Reaching Your Audience in a Social Media World
Reaching Your Audience in a Social Media WorldReaching Your Audience in a Social Media World
Reaching Your Audience in a Social Media World
 
Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014
 
Doing Better with Less
Doing Better with LessDoing Better with Less
Doing Better with Less
 
Doing Better with Less
Doing Better with LessDoing Better with Less
Doing Better with Less
 
Web 2.0 May 2008 Slideshare
Web 2.0 May 2008 SlideshareWeb 2.0 May 2008 Slideshare
Web 2.0 May 2008 Slideshare
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Microblogging
MicrobloggingMicroblogging
Microblogging
 
Awe Presentation
Awe PresentationAwe Presentation
Awe Presentation
 
Web 20 For Acra
Web 20 For AcraWeb 20 For Acra
Web 20 For Acra
 
Leveraging User Generated Content
Leveraging User Generated ContentLeveraging User Generated Content
Leveraging User Generated Content
 
Reinventing The Edge With Social Media
Reinventing The Edge With Social MediaReinventing The Edge With Social Media
Reinventing The Edge With Social Media
 
STC Wikinomics
STC WikinomicsSTC Wikinomics
STC Wikinomics
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Intranet 2.0 by Toby Ward, Prescient Digital Media
Intranet 2.0 by Toby Ward, Prescient Digital MediaIntranet 2.0 by Toby Ward, Prescient Digital Media
Intranet 2.0 by Toby Ward, Prescient Digital Media
 
Listening to the Conversation — The New Communications Imperative
Listening to the Conversation — The New Communications ImperativeListening to the Conversation — The New Communications Imperative
Listening to the Conversation — The New Communications Imperative
 
Business Models for Web 2.0
Business Models for Web 2.0Business Models for Web 2.0
Business Models for Web 2.0
 

Mehr von thomas.purves

2010 Wireless in Canada - State of the Nation - FITC Mobile
2010 Wireless in Canada - State of the Nation - FITC Mobile2010 Wireless in Canada - State of the Nation - FITC Mobile
2010 Wireless in Canada - State of the Nation - FITC Mobilethomas.purves
 
(Sept 2009) The state of Wireless in Canada
(Sept 2009) The state of Wireless in Canada(Sept 2009) The state of Wireless in Canada
(Sept 2009) The state of Wireless in Canadathomas.purves
 
Designing for an Augmented Reality world
Designing for an Augmented Reality worldDesigning for an Augmented Reality world
Designing for an Augmented Reality worldthomas.purves
 
Open And The Future Of Wireless
Open And The Future Of WirelessOpen And The Future Of Wireless
Open And The Future Of Wirelessthomas.purves
 
Dead Media & The Flavour of Cities
Dead Media & The Flavour of CitiesDead Media & The Flavour of Cities
Dead Media & The Flavour of Citiesthomas.purves
 

Mehr von thomas.purves (6)

2010 Wireless in Canada - State of the Nation - FITC Mobile
2010 Wireless in Canada - State of the Nation - FITC Mobile2010 Wireless in Canada - State of the Nation - FITC Mobile
2010 Wireless in Canada - State of the Nation - FITC Mobile
 
(Sept 2009) The state of Wireless in Canada
(Sept 2009) The state of Wireless in Canada(Sept 2009) The state of Wireless in Canada
(Sept 2009) The state of Wireless in Canada
 
Designing for an Augmented Reality world
Designing for an Augmented Reality worldDesigning for an Augmented Reality world
Designing for an Augmented Reality world
 
Open And The Future Of Wireless
Open And The Future Of WirelessOpen And The Future Of Wireless
Open And The Future Of Wireless
 
Dead Media & The Flavour of Cities
Dead Media & The Flavour of CitiesDead Media & The Flavour of Cities
Dead Media & The Flavour of Cities
 
Enterprise 2.0
Enterprise 2.0Enterprise 2.0
Enterprise 2.0
 

Kürzlich hochgeladen

Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 

Kürzlich hochgeladen (20)

Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 

Social Media, the importance of Communities (and how to get one)

  • 1. Social media and the new conversations of e-commerce Thomas Purves, April 22, 2007 More: http://thomaspurves.com 3rd Annual Visa E-Commerce Summit Toronto, On
  • 2.
  • 3. If, right now, all of your customers could be having a great big conversation with each other… Photo by denkrahm http://flickr.com/photos/station_nord/10340948/
  • 4. What might they say? Photo by presta http://flickr.com/photos/presta/101334755/ NewMindSpace Pillow fight Flash Mob NYC
  • 5.  
  • 6.
  • 7. Standard Corporate Blogging, nowadays a no-brainer.
  • 8. New Trends, video segments and user-generated video (If BYO don’t forget to make it linkable, embedable)
  • 9.  
  • 10. http://www.dellcommunity.com/supportforums/ Great, so long as you don’t mind quite how they phrase it. cprieto87 Bronze Posts: 2 Registered: 04-18-2007 Viewed 1011 timess Koaz:  You're a GOD!  I was having similar problem with rolling back a Vista machine to XP  - changed the SATA drive and voila XP loads!  Yeah - I called Dell Support, and they were useless. confused and bewildered
  • 11. It turns out, the kids are crazy for Linux. (but consider, how representative is the audience?)
  • 12.
  • 13.  
  • 14.
  • 15. Disruptive Marketing: The Specialized Angel 1,125 blog posts 260k google hits 53 facebook group members http://www.flickr.com/photos/kwc/127795364/
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. “ One of those stupid little floor polishing droids almost just tripped me. The Death Star R&D department will pay dearly for this” - darthvader
  • 23. Internet Web 2.0 Communities including end customers, stakeholders, public Channel 2.0 Communities including business & channel partners, etc Enterprise 2.0 Communities of employees. Intranet Extranet
  • 24.