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M a r k e t E x p a n d e r...kick-starts market expansion!,[object Object],2011-02-28,[object Object]
M a r k e t E x p a n d e r,[object Object],Mission,[object Object],We assist our clients in defining and executing their market growth.,[object Object],MarketExpander key words ,[object Object],Simplicity. Team. Action. Perseverance. Result!,[object Object],MarketExpander in brief,[object Object],MarketExpander kick-starts domestic and international market expansion for small and midsized companies, often in the high-tech segment.,[object Object],We work together with our clients' management teams to define strategies and operational plans, and, when needed, take on operational positions to expand market share and reach defined sales targets.,[object Object],We offer a risk and reward based business model to selected high potential clients.,[object Object],M a r k e t E x p a n d e r AB,[object Object],2,[object Object],2011-02-28,[object Object]
MarketExpander’s consulting offerKick-Starts Sales,[object Object],Assisting our clients' market expansion may include one or more of the following:,[object Object],Review, or assist to define, a sales- and marketing plan to secure that the domestic or international expansion will happen.,[object Object],Provide strategic and/or operational senior management experience to complement your sales organization.,[object Object],Deliver business results through operational account management.,[object Object],3,[object Object],M a r k e t E x p a n d e r AB,[object Object],2011-02-28,[object Object]
MarketExpander ToolboxThe tools we developed because we need them… …and realized - so do our clients…,[object Object],1-Page-Business-PlanTM , 1pBP,[object Object],Target Customer Profile, TCP a must have… How can you otherwise find your customers?,[object Object],Customer Personas a must-have for you marketing, communication, sales,[object Object],Customer Initial Analysis, CIAdoes your prospects fulfill the TCP and Customer Personas? Shall we really focus on this customer? Also a tool to use in relationship development and negotiating contracts.,[object Object],Operational Sales Channel Plan how do you reach your Target Customer?,[object Object],Core Value Differentiation define and implement Core Value/USPs in all communication,[object Object],Efficient Launch prepare and train all staff (internally, sales channels etc) for a roll-out of a new product or service. No trainers involved, no e-learning, yet high involvement and effect…,[object Object],4,[object Object],M a r k e t E x p a n d e r AB,[object Object],2011-02-28,[object Object]
M a r k e t E x p a n d e r AB,[object Object],5,[object Object],Purpose: ,[object Object],All key people in the company  quickly and ,[object Object],efficiently develop a sales oriented short- ,[object Object],and long-term business plan, that is regularly ,[object Object],monitored and updated. ,[object Object],Secure key staff consensus and sales focus,[object Object],Quickly, effectively defining & documenting business plan (6 hours) ,[object Object],Simple, concise (one page) ,[object Object],Core processes / flows leading to sales (Culture Change) ,[object Object],Plan, short-  and long term (action oriented) ,[object Object],Integrated management tools for monitoring, updating regularly (always current, always updated),[object Object],1-Page-Business-PlanTMAffärsplan-på-1-sidaTM,[object Object],Affärsplan-På-1-Sida™ on video (swe):,[object Object],Part 1: Vad gör din AffärsPlan just nu??... (0.33) ,[object Object],Part 2: Vart är du på väg just nu??... (0.26) ,[object Object],Part 3: Vill du mer med ditt företag (2.34),[object Object],2011-02-28,[object Object]
Resultsa few examples,[object Object],MEEQ AB (Director Sales & Marketing. Director IR and Information),[object Object],Transformation from knowledge company, consulting only, to a customer oriented product company,[object Object],PoC projects sold to three customers where two are accounts with international high volume potential,[object Object],Driving investment process in order to finance ’the bridge over death valley’ to early mass market,[object Object],PrintDreams International AB (Director Sales & Marketing. Director Sourcing),[object Object],Setting first deal with international world leader. Marketing campaigns, fairs ,[object Object],Managing process of selecting Electronics Manufacturing Services for industrialization and production of consumer prouduct,[object Object],OptiCaller Software AB (Sales & Marketing manager),[object Object],Driving sales process, setting new businesses,[object Object],1-Page-Business-Plan,[object Object],Several customers from a variety of segments, start-ups and midsize (100MSEK turnover); within high-tech, consumer products, restaurant, construction, entertainment, consulting areas,[object Object],Connect Öst Business Partner,[object Object],Trainers in the business accelerator program , FöretagsAcceleratorn® ,[object Object],AlmiFöretagspartner and Venture Cup,[object Object],Mentors to entrepreneurs within consultancy, restaurant, tech and  e-business.,[object Object],6,[object Object],M a r k e t E x p a n d e r AB,[object Object],2011-02-28,[object Object]
Voice of the customer 1 (2),[object Object],“Thanks to MarketExpander’s powerful way to manage and develop business with our new customer, we received this very important order from a leading customer for the European market. “says Alex Breton, CEO of PrintDreams International AB,[object Object],“Is a member of a management team in a small technology company in Mälardalen. We made the 1-page-Business-Plan barely a year ago. I thought we had a focus in the company before the exercise.  Now I know better. Now we focus. It is up to the mere announcement of the issue “does it support the One-Pager?”. In many cases it is sufficient to deal with priority discussion.” Kennet Wahlberg, Director of Business Development MEEQ AB,[object Object],"Digpro's management team were guided to define both present and long term goals as short-term activities of our company, offerings and market, and all this took no more than 6 hours!  MarketExpander documented the work of a simple, useful 1-page-Business-Plan,  which now become  an important tool in our everyday work and follow-up of our management team.“ said Bo Lundgren, CEO of Digpro AB,[object Object],7,[object Object],M a r k e t E x p a n d e r AB,[object Object],2011-02-28,[object Object]
Voice of the customer 2 (2),[object Object],[object Object]
"I have experienced the difficulties of formulating a business plan both in small startups and at various levels of large multinational corporations. Making one for a freelance opera singer, my wife, surely borders on the impossible, but MarketExpander's Anna Elmdahl pulled a miracle with the 1-page business plan. An intensely creative and enjoyable day resulted in a powerful document that has served as a source of focus and inspiration ever since." Ulf Wiger, CTO Erlang Solutions Ltd.“Enjoy having developed a 1-page-Business-Plan of Loeld Presenterar AB the pleasure lies in the structure, order, knowing that a steady course in a meaningful way! Thanks Anna Elmdahl on Market Expander for professional guidance!” Kim Loeld, VD Loeld Presenterar AB,[object Object],“Attention-getting, informative and very educational approach to the entire presentation. It opened my eyes to new possibilities. Definitely believe Market Expander will help my business to improve profitability !!!!!!” Jan Feinbaum, MD Sunfruits Nordic,[object Object],“I participated in the 1-page-business-plan-process for PrintDreams. It sure was a very efficient way tostream-line the business activities in the company. It is very important the team strive towards the same goal and have a synchronized vision. The actions identified and agreed in the workshop is a tremendous way to ensure rapid results with good follow up!” Anders Ricknell, Chairman of PrintDreams International AB,[object Object],8,[object Object],M a r k e t E x p a n d e r AB,[object Object],2011-02-28,[object Object]
MarketExpander Core Team,[object Object],Lars Wolf With 25 years' experience in international sales and marketing within the aviation, information and  	telecommunication industries. Lars brings analytical, conceptual and visionary skills and tempers 	these with a solid financial understanding of the figures.,[object Object], 	With his high energy levels and infectious enthusiasm, you'll meet a leader with a fearless   	entrepreneurial streak. Yet someone with an engaging personality with whom dialogue comes easily.,[object Object],Anna Elmdahl is a committed, structured and result oriented consultant, effective in both strategic planning and  	 operational roles.  Her background in international business management combined with genuine  	interest in people has provided top results in business as well as organizational growth and change.As an effective communicator and listener Anna has delivered appreciated workshops  	and training sessions within e.g. sales, sourcing, business development and negotiations. ,[object Object],Thomas Nieburg is an entrepreneur and founder of an e-commerce company, with a corporate background within  	international sales, marketing, product- and project management. Having a great passion for  	business combined with proven instinct and methods to understand the usefulness of new  	technology for customers is highly 	effective.In addition, he has great interest and experience in 	developing successful multicultural teams.,[object Object], 	Thomas Nieburg is a true entrepreneur with great planning skills focused on execution and results. ,[object Object],9,[object Object],M a r k e t E x p a n d e r AB,[object Object],2011-02-28,[object Object]

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