1. How to Grow A Profitable
Associa2on
April Kyle
Moderator
Schipul Silicon Valley
@thisisnotapril
#schipulcon

2. Associa2ons Are Dying
(but they can be saved)
Tony Brock
thinkLA
@thinkLA
tony@thinkLA.org
#schipulcon

3. Agenda
• What we’ve done
• What we’re doing
• What we’ll do
@thinkLA // #schipulcon

4. Yesterday
@thinkLA // #schipulcon Image courtesy: h9p://reggiedarling.blogspot.com/

5. Today
@thinkLA // #schipulcon Image courtesy: h9p://thinkLA.org/

6. Tomorrow
@thinkLA // #schipulcon Image courtesy: h9p://www.beezid.com/

7. Final Thoughts
• The new model is perpetual beta
• Change = Survival
• “Strive not be a success, but rather to be of value”
@thinkLA // #schipulcon

8. Inspira2on
@thinkLA // #schipulcon

9. Thank You!
Tony Brock
Associa'on Manager
thinkLA
@thinkLA
tony@thinkLA.org
@thinkLA // #schipulcon // hSp://bit.ly/schipslides

10. Show me some AIGA Love
You gotta give to get
April Guzik, President
AIGA Houston
@aigahouston
@alguzik
president@houston
.aiga.org
#schipulcon

11. Like minded crea2ves
@twiSer // #schipulcon

12. AIGA resume
• The professional associa2on of design
• 66 chapters na2onwide / > than 22,000 members
• All volunteer based
• Houston chapter
– 359 members: 163 professional/185 student/11 Corp
– Board of Directors ‐ 7
– Chairs/CommiSee Members – 12
– Volunteer base – 15‐20
– Email listserv 1,244 ac2ve contacts
– Social Media 1,277 3,144 502
@twiSer // #schipulcon

13. Promote local talent/growth
@twiSer // #schipulcon

14. Get your buzz on
• Inspiring/educa2onal events
• Get crea2ve w/budget especially drinks/food
• There’s even a place for “wall flowers”
• Support local growth
• Be a trend watcher
• Poll your members
@twiSer // #schipulcon

15. Here piggy, piggy, piggy
@twiSer // #schipulcon

16. 2010‐2011 Profit
$3,333
• 25 total events
• 2 New Member Orienta2ons/4 Student
Focused Events/3 Speaker Events
@twiSer // #schipulcon

17. So much to do, so liSle 2me
@twiSer // #schipulcon

18. To 2012 & Beyond
• Co‐host & Collaborate with other orgs
• Color outside the lines w/programming
• Join forces w/indies
• AIGA Houston Design Week 2012 model
• Yell/scream/tweet/facebook/blog/walk/talk
• Build it, they will come
• Never hurts to ask
@twiSer // #schipulcon

19. Yo, I’m speaking to you
@twiSer // #schipulcon

20. Kickassness
• Use us for your crea2ve outlet
• Have a voice
• Get some face 2me
• Posi2ve vs. nega2ve energy
• 5 hours is plenty 2me PROMISE
• But I’ll want more if you’re good…
• Be a doer, not a talker
@twiSer // #schipulcon

21. Because of AIGA
@twiSer // #schipulcon

22. Thanks! Any ques2ons?
April Guzik, President
AIGA Houston
@aigahouston
@alguzik
president@houston.aiga.org
@twiSer // #schipulcon // hSp://bit.ly/schipslides