SLIDE 1 : banner blindness is on the rise. lets rule with content marketing SLIDE 2 : more people are spending more and more time on Internet SLIDE 3 The only way for Brands to be part of this changing lifestyle is create awesome content SLIDE 4 But what exactly is content? SLIDE 5 Visual. Video. Infographic. Whitepapers ... More than 33+ formats Not easy at all SLIDE 6 Why would want to master the 'content' beast? SLIDE 7: Let's see 8 reasons why Brands need content marketing SLIDE 8 1. People log on to internet for content. Not advertisements SLIDE 9 2. Content is the ONLY way to get SEO right SLIDE 10 3. Content increases ROI for even paid media Demonstrated higher CTR SLIDE 11 4. Digital is driven by WOM. Content comes handy SLIDE 12 5. Content is a great tool for lead/ customer acquisition SLIDE 13 6. Content is a great tool to engage/upsel/cross-sell to your existing customer SLIDE 14 7. Content educates SLIDE 15 8. Content entertains SLIDE 16 And 5 reasons why you need expert help SLIDE 17 Content strategy that stems from business strategy Knowing business, segmenting customers, available platforms etc. SLIDE 18 Producing engaging content. Creative fatigue SLIDE 19 Producing enough content. Publication in scale SLIDE 20 What is success. And KPIs SLIDE 21 Why contenter is your best-friend? SLIDE 22 1. 200+ independent creators. Move over fatigue SLIDE 23 2. Produce in quantity. Design, develop, videos, visuals etc SLIDE 24 3. Custom implementation of measurement softwares SLIDE 25 4. Clearly performance driven. Innovating approach to pricing SLIDE 26 5. Run by professionals who are as SLIDE 27 6. Exclusive distribution tie-ups ( Blogs. Portals. Channels)