2. thishe.re | @thishere
A FEW QUICK NOTES…
BEFORE WE BEGIN
2
No Q&A – just stop me during the
presentation, or come and have a
chat afterwards.
UPDATE
4. thishe.re | @thishere
IF YOU CAN’T GET YOUR HEAD AROUND THE .RE
OR…
4
thishere.co.uk/
clicktoupdate
5. thishe.re | @thishere
THIS HERE
Jemima Garthwaite | @_jemima
WHO ARE WE?
XX
Tom Szekeres | @tomszekeres
JEMIMA| TOM
5
6. thishe.re | @thishere
Jemima Garthwaite | @_jemima
THIS HERE
WHO AM I?
XX
Tom Szekeres | @tomszekeres
JEMIMA| TOM
6
7. WHAT IS THIS ALL ABOUT THEN?
thishe.re | @thishere XX
BRANDS PEOPLE
THIS TALK
8. thishe.re | @thishere
WHAT YOU CAN EXPECT
BEFORE WE BEGIN
8
Oc
Facebook
Graph Search
#LFW
Facebook News
Feed Algorithm
New
News
Feed
Nv De Ja Fe Ma Ap Ma Ju Jy Au
Sept
2013
Desktop
Social Media
Usage Peaks
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
Stephen Wolfram
releases
Facebook
Analysis
#RoyalBaby
Instagram
breaks on
Twitter
19. thishe.re | @thishere
(Almost) none will be in
existence the next day.
THE MISSION IMPOSSIBLE OF SHARING
SNAPCHAT
18
More than 350 million photos a
day are shared on Snapchat
20. thishe.re | @thishere
(Almost) none will be in
existence the next day.
THE MISSION IMPOSSIBLE OF SHARING
SNAPCHAT
18
More than 350 million photos a
day are shared on Snapchat
37. thishe.re | @thishere
2012/13
THE LAST YEAR IN SOCIAL
34
Oc
Facebook
Graph Search
#LFW
Facebook News
Feed Algorithm
New
News
Feed
Nv De Ja Fe Ma Ap Ma Ju Jy Au
Sept
2013
Desktop
Social Media
Usage Peaks
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
Stephen Wolfram
releases
Facebook
Analysis
#RoyalBaby
Instagram
breaks on
Twitter
38. Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc
October
2012
39. thishe.re | @thishere
FACEBOOK AND TWITTER START FALLING OUT…
INSTAGRAM STOPS PLAYING NICE
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Nov
2012
40. thishe.re | @thishere
WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS
DESKTOP SOCIAL USAGE PEAKED
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Dec
2012
41. thishe.re | @thishere
AND FINALLY MAKES VIDEO WORK ON MOBILE
TWITTER LAUNCHES VINE
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Jan
2013
42. thishe.re | @thishere
AND FINALLY MAKES VIDEO WORK ON MOBILE
TWITTER LAUNCHES VINE
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Jan
2013
Six
Seconds
Zero
Edits
43. thishe.re | @thishere
AND BECOMES THE THIRD BIGGEST SEARCH ENGINE
FACEBOOK LAUNCHES GRAPH SEARCH
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Feb
2013
48. thishe.re | @thishere
A “PERSONALISED NEWSPAPER”
FACEBOOK ANNOUNCES NEW NEWS FEED
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc March
2013
49. thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc March
2013
May
2013
July
2013
50. thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc March
2013
May
2013
July
2013
51. thishe.re | @thishere
FOR A COOL $1,100,000,000
YAHOO BOUGHT TUMBLR
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc May
2013
52. thishe.re | @thishere
CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA
#HASHTAGS COME TO FACEBOOK
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc June
2013
53. thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc
July
2013
54. thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc
July
2013
55. thishe.re | @thishere
YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY
FACEBOOK CHANGED ITS ALGORITHM
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc
August
2013
56. thishe.re | @thishere
APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO
IOS 7
Ja Fe Ma Ap Ma Ju Jy Au SeSept
2013
+