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Social Media
 in Higher
 Education


               March 2012
About Think Media Labs
• The most quoted Digital and Social
   Media agency in the Middle East with
   appearances on
   BBC, CNN, Alarabiya, Daily
   Star, LBCI, …
• Most sought after public speakers at
  Social Media events in the MENA region
• Teachers of Digital Media at the
  Lebanese American University
• Recommended by the online community
Social Media
in Higher Education
(OR)
   Challenges of reaching out
       to a generation so
   entrenched in Social Media
    that 10% think it is OK to
       text and 3% check
     Facebook during sex ?
Sources: http://mashable.com/2010/05/05/texting-during-sex/
http://www.digitaltrends.com/social-media/survey-nearly-three-percent-of-australians-check-facebook-during-sex/
A Deeper Look at Internet
    and Pop Culture
Zara shirt
Bershka shirt
Bershka shirt
Source: http://www.carbonated.tv/lifestyle/artist-jay-shells-unveils-the-metropolitan-etiquette-authority-photos
Source: http://www.onlineeducation.net/students-love-tech
Social Media in 2011 / 2012




Source: http://videoinfographs.com
http://socialmediatoday.com/craig-allen/378745/how-schools-slowly-embraced-social-media
How Higher Education
 Uses Social Media
http://socialmediatoday.com/craig-allen/378745/how-schools-slowly-embraced-social-media
http://mashable.com/2012/02/03/higher-education-social-media/
http://mashable.com/2012/02/03/higher-education-social-media/
http://mashable.com/2012/02/03/higher-education-social-media/
http://mashable.com/2012/02/03/higher-education-social-media/
http://mashable.com/2012/02/03/higher-education-social-media/
LinkedIn Revamps Profiles
 for Students




June 2011: projects, honors and
awards, organizations, test scores
and courses.
Reconnect with fellow alums
http://www.readwriteweb.com/archives/linkedin_classmates_shows_your_entire_alumni_netwo.php
Ways Universities Share
Information Using Social
         Media
Showcasing Work of Students
and Faculty




http://mashable.com/2009/07/15/social-media-public-affairs/
Providing a Platform to
Broadcast Events
Emergency Notification




http://mashable.com/2009/07/15/social-media-public-affairs/
Connecting University Communities




      (ex: Groups for a graduating class)
http://mashable.com/2009/07/15/social-media-public-affairs/
Producing and Sharing Content




Sources: http://www.apple.com/education/itunes-u/
http://mashable.com/2009/07/15/social-media-public-affairs/
Source: http://www.youtube.com/teachers
Creating a Dialogue With
    Students




                        Facebook Office Hours
http://mashable.com/2009/07/15/social-media-public-affairs/
Go Mobile - register for
   classes, look up campus
   maps, locate and IM friends
http://mashable.com/2009/07/15/social-media-public-affairs/
Live stream commencement
Source: http://articles.cnn.com/2011-06-08/tech/twitter.school_1_twitter-students-classroom-discussions?_s=PM:TECH
University Laboratory High
      School, Illinois: Twittering Dante
      • Dante’s Divine Comedy: Students
        used Twitter to post updates from
        Dante to Beatrice inside each of the
        nine circles of Dante’s Hell. Students
        read the material in its entirety and
        were excited to participate.



http://bestonlineuniversities.com/2009/13-enlightening-case-studies-of-social-media-in-the-classroom/
lausocial.com
  #lausocial
To Friend or Not to Friend


Friending your
 Instructor on
  Facebook ?
 (the horror !)
Curriculum Regularly Updated to
 Introduce Emerging Platforms




         http://tmla.bz/labactivities
Live Event
Coverage
Closing Note: Active
Professors and Parents
 Play A Major Role in
      Education
THANK YOU!


             thinkmedialabs.com
You can find this presentation at:
             tmla.bz/slides

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