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30. W e f i n d t h a t b y p r o v i d i n g m a r k e t e r s
w i t h t o p - t i e r e d u c a t i o n , w h e n t h e y d o
h a v e t h e o p p o r t u n i t y t o b u y t h e y ' r e
m o r e i n c l i n e d t o b u y f r o m u s .
P l u s , w h e n t h e s e p e o p l e d o b u y o u r
s o f t w a r e , s i n c e t h e y ' r e m o r e e d u c a t e d
t h e y a r e g e n e r a l l y b e t t e r c u s t o m e r s
t h a t r e t a i n a t h i g h e r r a t e s .
Sarah Bedrick
Certifications Program Manager, Hubspot