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SWOT analysis
1. www.ThinkExport.com
SWOT Analysis
Organised method used to assess the strengths, weaknesses,
opportunities and threats of a company or a project.
S- Strength = Comparative Advantages
W-Weakness = Disadvantages relative to others
O-Opportunities = Potential business avenues
T- Threats = Potential areas of concern
7. www.ThinkExport.com
SWOT Analysis
Example: A small size company deciding to enter the e-commerce
business
Strengths:
Low Overheads
Low Fixed costs
Ease of market entry
Low start up cost
Education background in technology
High Gross margins
10. www.ThinkExport.com
SWOT Analysis
Threats:
Competing against established players
Low entry barrier
Technology may change market place quickly
11. www.ThinkExport.com
SWOT Analysis
Conclusion:
This facilitates companies to draw a strategy for
Entering new markets
Creating market segmentation
Focus on geographical area’s
Brand building
Product development
Decide pricing strategies
And last but not the least provides them insight into the area’s
that need more attention.
