Laia Lloret Devesa / Mikel del Rio Vera The project try to use the sinergy of people that use new tecnologies for help people by creating a plataform based on a game. The big and small companies invest a lot of millions on marketing. The idea consist on convice these companies to invest the marketing money in the Human Heroes game. The game is like a virtual society where users make a digital life. So there will be shops like in the real life, the shops with the new products and services of the companies that collaborate (they marketing is in the game! ). How can users win the money of the companies and what can they do with it? People create a profile which to play and act in a digital world where there are three parameters per user in Human Heroes: life, ficticius money and real money. Doing services in the digital community and growing the land, the player will win ficticius money to buy products or food in the digital shops. These products (companies digital products!), will be for customise the avatar or food to have more life (if the avatar dead, the player will have to start again). At the moment that the user “click” on the brand’s virtual shops, the company of this shop gives to the player a insignificant quantity of real money (the money that the company has invest!). So if a community plays to the game, people will win a lot of money. But the money only can be used for a specific action: Donate to a NGO. Good actions in the real life have got benefits in the digital world. When there is a disaster the player can donate the quantity he/she wants, and depending on this quantity, the player could have the opportunity of select a dress and a superheroe power to continue playing in Human Heroes.