Booking information for Bryan Berg, Guinness World Record Holder for the World's Tallest and Largest Houses of Cards. Learn more at: http://www.cardstacker.com

1. Bryan Berg ‧ Guinness World Record Holder

2. ABOUT THE ARTIST
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3. BRYAN BERG
Bryan Berg was
introduced to
cardstacking by his
grandfather at the
age of 8. He is a self-
taught artist in all of
the techniques he
uses today. Berg’s
freestanding card
structures are based
on a grid-like
arrangement, which
Berg tested in a
structural engineering
lab to support 660
pounds per square
foot―with no tape, no
glue, no folding, and
no tricks.
Berg holds a
Professional Degree in
Architecture and a
Design Achievement
Award from Iowa
State University, and a
Masters in Design
Studies from Harvard.

4. GUINNESS WORLD RECORD PROJECTS
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5. GUINNESS WORLD RECORD:
TALLEST HOUSE OF
FREESTANDING PLAYING CARDS
Bryan Berg has held the Guinness
World Record for the Tallest
House of Freestanding Playing
Cards since 1992. He has been
commissioned to break his own
record on more than ten
occasions, and has succeeded in
every challenge to set a new
record.
The project shown at left was
nearly 26 feet tall and required
1100 decks of cards to build. The
tower was constructed in Dallas,
Texas in 2007 and remains the
current Guinness World Record
for Tallest House of Cards.
Berg is hopeful for an opportunity
to build a tower 50 feet or even
100 feet tall.

6. Text
GUINNESS WORLD RECORD: LARGEST HOUSE OF FREESTANDING PLAYING CARDS
Guinness World Records created a new category specially made to recognize a project Berg built in 2004:
The World’s Largest House of Freestanding Playing Cards. The project was a replica of Cinderella’s Castle at
Walt Disney World which took over 30 days and 3,000 decks of cards to build and measured 15 feet square at
the base and 15 feet tall.
During Chinese New Year of 2010, Berg was commissioned to break his own record at The Venetian Macao
Resort Hotel, the largest casino in the world. The project took 44 days, 219,000 cards (4,000 decks), and set a
new Guinness World Record. With more time and space permitted, these projects are only a small example
of what could be built.

7. SELECTED MID-SIZED PROJECTS
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8. BEIJING OLYMPIC VILLAGE: HONG KONG, CHINA, AUGUST 2008 - Three Weeks
Berg built the Beijing Olympic Village at Langham Place Kowloon, Hong Kong’s largest shopping center, in
celebration of the Beijing Olympics. Constructed over three weeks, the project included the Bird’s Nest
Stadium, Water Cube, and other Beijing landmarks. The composition received worldwide press coverage
including CNN, Reuter’s, Yahoo!, and the AP wire as well as hits in all major media in Hong Kong and mainland

9. LEXUS TELEVISION COMMERCIAL: U.S.A. 2008 - Two Weeks
Lexus, luxury brand division of Toyota, commissioned Berg to build a city of cards around and on top of their ES
Sedan to demonstrate in a television commercial how smoothly the engine performs. The commercial played
nationwide across the U.S. for two years, and the behind-the-scenes compilation on the Lexus website became
a popular internet pick.

10. HOLIDAY INN KEY CARD HOTEL: NEW YORK CITY & WASHINGTON, D.C., U.S.A., SEPTEMBER 2009 - Three Months
One of Berg’s most unusual projects was completed for Holiday Inn to promote the largest hotel brand relaunch in
hospitality history. This rare glued work featured a life-size hotel room, bathroom, and lobby made entirely of hotel
keycards. The client requested a glued work so that guests could fully interact with the keycard room and
furnishings, and the front desk could be staffed with attendants giving out prizes. Media coverage included a 32-
state live satellite media tour and major television and news coverage worldwide, with key features in The Today
Show, Live! with Regis & Kelly, ESPN First Take, The Wall Street Journal, New York Post, Fast Company, Huffington
Post, Daily Mail, and more. The project was built in Santa Fe, and exhibited both on South Street Seaport in New
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York City and the national Washington Convention Center in Washington, DC. It is now permanently housed in
Kemmons Wilson Gallery, museum of life and legacy of founder of Holiday Inn, in Memphis.

11. NEW YORK CITY SKYLINE: NEW YORK CITY, U.S.A., FEBRUARY 2005 - Two Weeks
The project above was built in Times Square, New York City as a fundraiser for Southeast Asia, with one card
to represent each tsunami victim. The New York City Skyline shown here included famous landmarks such as
the Chrysler Building, Empire State Building, Flat Iron, and Yankee Stadium. It took approximately two weeks
to build and was featured on the top morning television show ‘Good Morning America’ every day for 14
days. It achieved the longest time any subject has ever received continuous coverage on the show. New
York City crowds gathered against the window outside the studio to watch Berg’s progress day and night.

12. EARTH DAY RECYCLED GIFT CARD CITY: VANCOUVER ISLAND, CANADA, APRIL 2010 - Ten Days
In this ten day project, Berg used 22,000 recycled gift cards to create a city skyline. The project aimed to
raise awareness of recycling for Earth Day, and included daily kids workshops with elementary school groups
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learning about conservation. The project was very colorful and unique, and Berg’s first freestanding work
with nontraditional cards.

13. ISTANBUL CEVAHIR 5TH ANNIVERSARY: ISTANBUL, TURKEY, OCTOBER 2010 - Ten Days
Berg was commissioned to build a mix of old and new architecture to celebrate the fifth anniversary of
Istanbul Cevahir, the largest shopping center in Europe. In Berg’s composition, replicas of ancient landmarks
of historic Istanbul culture including Hagia Sophia, Galata Tower, and Maiden Tower were paired with a
reconstruction of the modern Cevahir Shopping Centre. The atrium floor and balconies of the shopping
center were crowded with visitors throughout the ten day event. Berg’s first appearance in Turkey, the
project received press coverage and interviews in every major national television and news publication as
well as a live spot on the most popular late night television show.
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14. SKY POKER 'PLAY THE NATION' CAMPAIGN: LONDON, ENGLAND, FEBRUARY 2012 - Seven Days
For Berg's first project in the UK, Sky Poker teamed up with the record holder to celebrate its highly anticipated
'Play The Nation' campaign. A division of BSkyB British Sky Broadcasting, Sky Poker is Britain's leading online
poker room. After a public Facebook vote, Sky challenged Berg to recreate one of London's most famous
landmarks: Big Ben and the Houses of Parliament. In the city's 2012 Olympic Park village, Berg presented Big
Ben at Aspers Casino Westfield Stratford, the UK's largest gaming venue and biggest poker room. The
freestanding structure took 50,000 playing cards to complete. Soccer AM radio host Max Rushden performed
the knockdown, sending the enormous 14 x 7 1/2 ft composition flying with a kick of a soccer ball.
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15. SILVERSTAR CASINO 3RD ANNIVERSARY: JOHANNESBURG, SOUTH AFRICA, MARCH 2011 - Ten Days
Berg's first project in Africa, the artist spent 10 days creating a replica of Silverstar Casino with 63,000
freestanding playing cards in celebration of the resort's third anniversary. The composition included the
property's gaming and dining area, hotel, lake, and fountains. Berg also hosted cardstacking workshops for
kids at Mashudu Primary School and on-site, and enlisted 4 young soccer players to help with the knockdown.
The project was covered by top print, television, and radio outlets in Johannesburg and South Africa as well as
internationally on ProSieben's Galileo Big Picture of Germany, and a segment for the Discovery Channel which
broadcast throughout North America. 15

16. SKOLL WORLD FORUM: OXFORD, ENGLAND, APRIL 2011 - Three Days
Bryan Berg worked as card architect of the iconic Radcliffe Camera building and appeared in a video
opening the 2011 Skoll World Forum in Oxford, England. Jeff Skoll, first president of eBay and billionaire
philanthropist, has created a network of non-profit organizations including this annual conference. Filmed in
Los Angeles by TakePart, digital division of Academy Award-winning production company Participant Media,
the video conveyed a message of working together for change to attendees at this gathering of world
leaders and social entrepreneurs. Participant Media films also include: Waiting for Superman, An Inconvenient
Truth, Fast Food Nation, The Cove, Charlie Wilson's War, The Kite Runner, and many more.
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17. MAXIMIZING PRESS COVERAGE
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18. PRINT AND TELEVISION MEDIA
Cardstacker projects achieve high success rates in media results
for clients with extensive local, national, and international media
coverage corresponding to the scope of the project. Berg is the
only artist worldwide who performs cardstacking on a large,
professional scale. Each project is unique and universally
appealing. Media and audiences alike relate to the task of
building a house of cards, but only Berg has accomplished
projects so tall, large, and elaborate with freestanding cards, no
tape, no glue, and no tricks. Projects are consistently widely
publicized in print, television, radio, and internet.
TIMELAPSE AND VIDEO CAMPAIGNS
The Cardstacker team offers timelapse and other video
campaigns. Most clients hire timelapse video to share with press,
at the event, and online. Showtime Television created a special
video with Berg building a U.S. state capitol building in 2008 to
promote their series ‘The Brotherhood.’ The video received more
than 4 million views on YouTube. Berg has also created a Top 10
MTV/VH1 music video with the band The Bravery; television
commercial for Lexus; and video campaigns for Loctite and
Betfair for The World Series of Poker.
INTERNET PRESENCE
Updates about each project appear on the Cardstacker website,
Facebook, and Twitter pages. Clients can hire a custom project
blog, like The Venetian Macao House of Cards 44 day blog.
Clients such as The Venetian Macao, Holiday Inn, and Loctite for
The World Series of Poker have hired project micro-sites to
promote their Cardstacker project, videos, press coverage,
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events, workshops, and contests.

19. KIDS WORKSHOPS
Workshops with children offer an effective way to involve the community first-hand in a Cardstacker event,
and also offer pleasing photo opportunities for media coverage. Berg can work with children up to 30
minutes per day during an event, teaching kids his unique technique for stacking.
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20. KNOCKDOWN EVENT
The knockdown event is one of the most important and
popular dates of every project. Press and audiences
return to experience and photograph the incredible
finale, and watch Berg prove that his works are real
freestanding houses of cards. Viewers watch the cards
fall, and realize no tricks could have been used in the
construction. Clients work directly with the artist to
design a unique knockdown solution for the project: a
giant fan, kids with toys or coins to throw, a hidden
string pulled by a celebrity guest, a CEO with a
watermelon. The possibilities are endless!
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21. SAMPLE PRESS RESULTS
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22. KEY PRESS COVERAGE FOR THE VENETIAN MACAO GUINNESS WORLD RECORD
Macau, S.A.R., China, March 2010 - 44 Day Guinness World Record Project
This project was selected by Guinness World Records as an official case study for successful
media coverage achievement obtained by a Guinness World Record project.
NATIONAL PUBLICATIONS: The List TELEVISION:
South China Morning Post The Sun CCTV
Time Out Hong Kong Tai Chung Pou BBC News UK
Macau Post Daily am730 CBS News
Hong Kong Daily Sing Pao Daily News CNN News
Macao Daily News Wen Wei Po Jiang Xi TV
Macau Post Daily Weekend Weekly Liao Ning Satellite TV
The Standard Where Hong Kong Beijing TV
Peoples Daily Whiz-Kids Express Weekly Si Chuan TV
Shanghai Daily U Magazine Reuters
Economic Weekly Vogue: China BBC Brazil
Headline Daily New Tang Dynasty Television
Sky Life
Guangzhou Metro Daily INTERNATIONAL PUBLICATIONS:
Southern Metropolis Daily Time Magazine INTERNET:
Information Times San Francisco Chronicle Yahoo! India
China Business News Boston Globe Asian News International
Nanfang Daily Daily Mail AFP Top Photos
News Express World Records Academy Fotoglif
Style Weekly The Daily Herald Asian Journeys
Southern Metropolis Weekly The Hindu African Leader
Business Travel The Hindu Times Webindia123
Passengers The Asian Age Neatorama
Modern Weekly The Sunday Sun Casino Online UK
VIP Magazine The Seattle Times HappyMacao.com
Mangazine Northern Territory News China.org.cn
Pure Travel Sydney Morning Herald Nine MSN
Hong Kong Economic Times Le Journal de Montreal Media Bistro
Hong Kong Economic Journal Le Journal de Quebec PR Newswire Asia
Hong Kong Commercial Daily Metro UK Ifeng.com
Jornal Do Cidadao MX Brisbane Gznet.com
Jornal San Wa Ou MX Sydney QQ.com
Jornal Cheng Pou Petofi Nepe Pmasia.com
Jornal Tribuna de Macau Daily Mirror Chinatour-net.com
Jornal San Wa Ou Times of Suriname Dayoo.com
Jornal Va Kio Sunday Mail China.com 22
Ming Pao Daily News India Gazette 163.com

23. KEY PRESS COVERAGE FOR HOLIDAY INN KEY CARD HOTEL
New York City, U.S.A., September 2009 - Two Week Exhibitions
This project was selected by Intercontinental Hotel Group, global owner
of the Holiday Inn brand, and by Weber Shandwick worldwide public
relations company as an official case study for successful media
coverage achievement obtained by a special event project.
NEWSPAPERS & PUBLICATIONS:
New York Post TELEVISION:
The Wall Street Journal Live! With Regis and Kelly
AM New York NBC Today Show
Fast Company ESPN First Take
Brandweek 13 WHAM News
Daily Mail Daily Buzz
Daily Telegraph Fox and Friends
Globe and Mail Reuters
The Guardian Noticiero
The Sun UK CNN Turk
Metro UK WPLJ 95.5
The London Paper China View
San Jose Mercury News Xinhua News
Contra Costa Times
Denver Post INTERNET:
De Telegraaf Netherlands AOL Travel
Les Echos AFP
Quotidiano Travel Huffington Post
KIDW Germany La Vie
EFE Spain Hirszerzo
Altonivel Mexico Jezebel.com
Le Repubblica Italy Media Post
Maktoob Business Middle East Mujerhoy.com
Saigon Giai Phong Guardian.co.uk
Sydney Morning Herald PR News Wire
The Age Melbourne AP News Wire
WFAA.com
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24. KEY PRESS COVERAGE FOR BEIJING OLYMPIC ATHLETE VILLAGE
Hong Kong, China, August 2008 - Three Week Project
This project marked Berg’s first live appearance in Asia, and was featured in
every major publication in Hong Kong, as well as impressive coverage in
mainland China and international publications, television, radio, and
internet.
NEWSPAPERS & PUBLICATIONS: INTERNET:
Apple Daily ITN.co.uk
The Standard (Hong Kong) Hong Kong Commercial Daily USAToday.com
South China Morning Post Hong Kong City Guide MSNBC.com
Oriental Daily News New Monday Magazine GCMT Online
The Sun TVB Weekly Sport 24 Online
Hong Kong Daily News Hong Kong Walker Star.starphoto
Metro Hong Kong Concierge Guinness Records
Weekend Weekly Beats Mediafax
East Touch Wan Wei Po Headline Online
Ming Pao Kosmo! Asia Quotidian.com
AM 730 Far Eastern Economic Review Takungpao.com
Sing Tao La Vos de Galicia Pressfotoplus.com
U Magazine The Hindu Ynet.com
BC Magazine USA Today Cruise Log Youtube.com
Express Weekly Yahoo! Sport
HK China News Agency Yahoo! China
Headline Daily TELEVISION: Yahoo! Japan
Sing Pao BBC Yahoo! Taiwan
Ta Kung Pao Reuters Yahoo! News Brazil
China Daily CCTV Sina.com
Sudden Weekly Fuji Television UA Cinemas
Hong Kong Economic Times TVB Pearl Westking.com
Hong Kong Economic Journal Radio Television Hong Kong Shuimohua.com
Cable Entertainment News Shinjibo.com
Mysinchew.com
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25. KEY PRESS COVERAGE FOR ISTANBUL CEVAHIR
5TH ANNIVERSARY CELEBRATION
Istanbul, Turkey, October 2010 - Ten Day Project
Key large features included client and artist for all major media outlets in
Turkey for this ten-day event. This is a partial report as coverage for this
recent event is still being catalogued.
NATIONAL TELEVISION & PRIME TIME NEWS:
Kanal D
ATV
Star TV
TGRT Haber
Show TV
Haber Turk
CNN Turk
NATIONAL NEWSPAPERS & PUBLICATIONS:
Hurriyet
Sabah
Posta
Time Out Istanbul
Where Istanbul ext

26. PROJECT PLANNING & EXHIBIT STAGING
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27. PROJECT PLANNING
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CONSIDERATIONS
‧ How much time, space,
and budget are available?
‧ What scope of media
coverage and/or foot traffic are
desired?
‧ What construction timeframe is
needed to meet ideal launch
and completion dates?
ACTION
‧ Book a contract that includes
details of timeframe, budget,
general theme of project, and
logistical notes.
‧ Work with the artist directly to
choose exact composition
details and receive a rendering.
‧ Work with the Cardstacker
team to plan logistics of your
event and setup requirements,
including branding optimization
for your exhibit, public relations
Sample renderings: Lexus City for Television Commercial (Upper), Beijing Olympic Athlete Village (Lower) materials, and website and
social networking promotions.

28. EXHIBIT STAGING
The Cardstacker team works closely with each client to determine the best staging solution to showcase and
protect the project, and to optimize client branding and logo presence for photo placement in the chosen
composition. Each client receives specified measurements and construction notes for enclosure and work
platforms, and text and photos for signage, backdrops, and promotional use. All staging items can be
sourced for rent or purchase locally to save the client money on shipping. 28

29. PROJECT MANAGEMENT: INCLUDED SERVICES PROJECT ENHANCEMENTS
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DESIGN TIMELAPSE VIDEO
Artistic and logistic planning directly with the artist, including The Cardstacker team offers high definition timelapse
choice of subject matter to best meet each client’s goals, photography, video editing, and YouTube and social video-
space, and timeframe. based marketing of the project. Clients such as Disney,
Island Records, Showtime, Lexus, Betfair for World Series of
EXHIBIT
Poker, and The Venetian Macao have received millions of
Exhibit and staging planning and list of required materials.
views through this service.
PRESS PARTICIPATION
PROJECT MICRO-SITE
Participation in initial press conference announcing the
The Cardstacker team offers project websites featuring the
project, and additional media interviews, live television, and
construction, surrounding events, daily photo updates, blog
radio spots throughout the course of the booking.
entries by Berg, links to social media, and press coverage
PROMOTION and releases. Clients such as Holiday Inn, Loctite for World
Images, text, and existing video clips of past projects and Series Poker, and The Venetian Macao have experienced
press for campaign promotions, as well as graphic design the benefits of making a micro-site an integral part of their
and copywriting services if desired. campaign.
Marketing and PR support for your campaign, including SATELLITE MEDIA TOUR
press release collaboration and additional distribution, An experienced interviewer, Berg has participated in global
visibility on the Cardstacker website and social media. satellite media tours of over 30 stations per day including key
client messaging and branding in every spot.
KIDS WORKSHOPS
Clients can involve the community in a project by hosting GUINNESS WORLD RECORDS
hands-on kids workshops with Berg. Facilitation of Guinness application and adjudication.
KNOCKDOWN CONTEST
The knockdown event is always extraordinarily popular with Advertising a contest in conjunction with the project can
the public and media, Berg offers a final press event and increase public interest, for example: find a lucky card in the
knockdown of the structure with a method of the client’s knockdown to win a vacation or shopping spree, or enter a
choice: leaf blowers, coin toss, CEO participation, hidden raffle guessing the number of cards and win a chance to
string, or other endless creative possibilities. personally perform the knockdown. Contests can gain
additional visibility on client websites, such as Holiday Inn
and The Venetian Macao have successfully accomplished.
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30. QuickTime™ and a
decompressor
are needed to see this picture.
2010 Venetian Macao World Record Timelapse & Knockdown
See More Videos and Projects at: www.cardstacker.com 30

31. Videos and More at: www.cardstacker.com
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