The document summarizes Adam Ostrow's presentation at the thinkLA Trends Breakfast on November 10, 2011. Ostrow discussed 5 emerging digital media and advertising trends for 2012 and beyond based on Mashable's perspective and data. The trends included: 1) social curation and mobile experience driving media growth; 2) the rise of the second screen's impact on television; 3) an explosion of content for connected TVs; 4) connectivity in cars changing radio advertising; and 5) mobile payments becoming the bridge between cloud content and commerce.

1. Trends Breakfast
November 10, 2011
#Trends

2. thinkLA Trends Breakfast 2011
Thank you to our Event Sponsors
#Trends

3. thinkLA Trends Breakfast 2011
Adam Ostrow
Executive Editor and SVP of Content
@adamostrow
#Trends

4. 5 Digital Media & Ad Trends
For 2012 and Beyond
Adam Ostrow
November 10, 2011
@adamostrow

5. Agenda
• Insider perspective on media and ad
trends from Mashable PoV
• Emerging trends in media, entertainment
and advertising we’re tracking for 2012
and beyond
• Q&A
@adamostrow

6. Growth at Mashable
2006: 500k monthly unique visitors
2008: 2.0MM unique visitors
2011: 18.5MM unique visitors
@adamostrow

7. Evolving Traffic Patterns
2006
2011
2008
@adamostrow

8. Social Distribution
@adamostrow

9. Facebook's Influence
@adamostrow

10. Mobile Consumption
@adamostrow

11. Trend #1: Social curation and
mobile user experience driving
growth for media organizations.
@adamostrow

12. What That Means for News
@adamostrow

13. Mashable Publisher Platform
@adamostrow

14. Mashable Follow
@adamostrow

15. Changing Ad Model
@adamostrow

16. Trend #2: The rise of the second
screen’s impact on television.
@adamostrow

17. Smartphone Adoption
@adamostrow

18. App Explosion
@adamostrow

19. Second Screen Use
@adamostrow

20. Participatory Ads
@adamostrow

21. Shazam
@adamostrow

22. Checking Into TV
@adamostrow

23. Companion Viewing
@adamostrow

24. Trend #3: An explosion in content
for connected televisions.
@adamostrow

25. Connected TV Growth
@adamostrow

26. Growing Content Options
@adamostrow

27. ... Including YouTube
@adamostrow

28. New Ad Opportunities
@adamostrow

29. Trend #4: Connectivity in the car
becomes a game changer in radio
advertising.
@adamostrow

30. Music Moving to the Cloud
@adamostrow

31. The Automobile Is Next
@adamostrow

32. Trend #5: Mobile payments
become the bridge between cloud
content and commerce.
@adamostrow

33. Commerce Goes Mobile
@adamostrow

34. Not Just Early Adopters
@adamostrow

35. Future Purchase Process
@adamostrow

36. thinkLA Trends Breakfast 2011
Thank you to our Event Sponsors
#Trends