thinkLA AdU: Account Planning 2014 - Larry Lac

If you don't know where you are going, any road
will get you there.
- Lewis Carroll
Thursday, April 17, 14

I never planned to work in social media, strategy or advertising.
And here’s exactly how I wound up in it.

chase whatever drives you

chase whatever drives you
it will always pay off.

I said noto an engineering scholarship, to go into debt as a ﬁlm student.

but I learned about the world it takes to
tell a great story.

ﬁnd the truth

ﬁnd the truth
and how to wield it

Film degree in hand, I realized
something about the working world,
I had to eat.
So I turned a minor in screenwriting
into a foot in the door for journalism -
covering digital/entertainment beat.

“Frankly I just don’t get
it or use it, but its what
the kids are doing these
days.”
- David Stern
“THAT WAS OFF
RECORD!”
- his publicist

learn the rules

learn the rules
so you know how to break
them.

I moved from journalism to PR - at the bottom of the barrel, as junior
assistant publicist.
I learned all the traditional principles of public relations from a
legendary NYC ﬁrm.

and disregarded most of them.
<

sometimes I regrettedit.
#BFFs

put it all together

= what virality looks like
+ +

+
and one more.

thank you.

thinkLA AdU: Account Planning 2014 - Larry Lac

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thinkLA AdU: Account Planning 2014 - Larry Lac