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Mobile Breakfast 2012, Joao Machado, OMD
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Presentation slides used by Joao Machado, Director of Mobile - Airwave, OMD
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Mobile Breakfast 2012, Joao Machado, OMD
1.
Become a member
today! #THINKMOBILE
2.
FASTEST ADOPTION EVER? Since
1975, 2.4 Billion Since 1946, 2.6 Billion Since 1993, 1.08 Billion #THINKMOBILE(
3.
THE SHIFT IS
ON… 488 Notebooks Netbooks 210 SMARTPHONES 112 63 iPads Desktops 30 #THINKMOBILE
4.
THE iPHONE EFFECT
China, January 2012 #THINKMOBILE
5.
THE CHANGE IN
BEHAVIOR BEFORE AFTER #THINKMOBILE
6.
THE CHANGE IN
BEHAVIOR #THINKMOBILE
7.
THE CHANGE IN
BEHAVIOR BEFORE AFTER #THINKMOBILE
8.
THE CHANGE IN
BEHAVIOR BEFORE AFTER #THINKMOBILE
9.
THE CHANGE IN
BEHAVIOR BEFORE AFTER #THINKMOBILE
10.
THE NEW DAYPARTING
#THINKMOBILE
11.
WHERE ARE THEY
SPENDING THEIR TIME? 72M avg. time spent in 94M avg. time spent in Mobile Web Apps #THINKMOBILE
12.
DOES IT MAKE
SENSE? #THINKMOBILE
13.
WHY NO LOVE
FOR MOBILE? TIME SPENT % BUDGET % MOBILE PRINT #THINKMOBILE
14.
MOBILE IS NOT
A CHECK BOX #THINKMOBILE
15.
WHAT TO DO
IN MOBILE? #THINKMOBILE
16.
THE NEXT BRIGHT
SHINY OBJECT #THINKMOBILE
17.
THE END OF
FRUSTRATION #THINKMOBILE
18.
THIS ISN’T YOUR
MOTHER’S WALLET #THINKMOBILE
19.
BEYOND THE PAYMENT
#THINKMOBILE
20.
SO WHY THE
HOLD UP? #THINKMOBILE