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                         #THINKMOBILE
FASTEST ADOPTION EVER?




Since 1975, 2.4 Billion    Since 1946, 2.6 Billion   Since 1993, 1.08 Billion




                                                                   #THINKMOBILE(
THE SHIFT IS ON…




488

                                      Notebooks Netbooks
                                210
SMARTPHONES

                     112
            63 iPads Desktops
                                 30
                                                       #THINKMOBILE
THE iPHONE EFFECT




                    China, January 2012
                                          #THINKMOBILE
THE CHANGE IN BEHAVIOR




         BEFORE          AFTER


                                 #THINKMOBILE
THE CHANGE IN BEHAVIOR




                         #THINKMOBILE
THE CHANGE IN BEHAVIOR




         BEFORE          AFTER


                                 #THINKMOBILE
THE CHANGE IN BEHAVIOR




         BEFORE          AFTER


                                 #THINKMOBILE
THE CHANGE IN BEHAVIOR




         BEFORE          AFTER


                                 #THINKMOBILE
THE NEW DAYPARTING




                     #THINKMOBILE
WHERE ARE THEY SPENDING THEIR TIME?



     72M avg. time spent in           94M avg. time spent in
            Mobile Web                        Apps




                                                       #THINKMOBILE
DOES IT MAKE SENSE?




                      #THINKMOBILE
WHY NO LOVE FOR MOBILE?




                          TIME SPENT
                              %



                           BUDGET
                             %


        MOBILE                         PRINT

                                               #THINKMOBILE
MOBILE IS NOT A CHECK BOX




                            #THINKMOBILE
WHAT TO DO IN MOBILE?




                        #THINKMOBILE
THE NEXT BRIGHT SHINY OBJECT




                               #THINKMOBILE
THE END OF FRUSTRATION




                         #THINKMOBILE
THIS ISN’T YOUR MOTHER’S WALLET




                                  #THINKMOBILE
BEYOND THE PAYMENT




                     #THINKMOBILE
SO WHY THE HOLD UP?




                      #THINKMOBILE

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