4. Branded Content
Form
⢠Video
⢠Social
⢠Editorial
Distribution
⢠Television
⢠Film
⢠Social
Channels
⢠Web
Channels
Intent
⢠Entertain
⢠Inform
⢠Create
Affiliation
7. CW#2
â˘Audiences donât like brands
in their entertainment
In fact, they do! Especially if it makes
show authentic or more interesting
8. Branded Content Checklist
ďźIs it a good-fit integration and add value?
âDoes it work as a stand alone?
âDoes it transcend the category?
ďźIs it shareable
âConsumers are the new media network. They
share and distribute.
ďźDo you have good partners?
âIdentify shared goals
âNot just a tactic, but a springboard
18. Survive and Drive
Sweepstakes
AMC The Walking Dead Channel
Paid Media Support
Story Sync
Second Screen
Tucson VLP on
HyundaiUSA.com
AMC Walking Dead
Social Promotion
Hyundai Social Promotion
with Paid Media Support
The Walking Dead
TV Show
22. We kept the momentum and conversation going
Between Season 2 and Season 3, we partnered with Robert Kirkman to
create âHyundai Undeadâ 360 program
⢠Kirkman designed a custom Hyundai Elantra Zombie Survival Machine
⢠First unveiled in The Walking Dead comic book #100
23. We kept the momentum and conversation going
⢠Physical version unveiled at San Diego Comic Con press event
⢠Hyundai generated 500MM+ impressions
⢠Continued association with the Walking Dead during off-season