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CASE STUDY: Data Quality
                                     Continuous Improvement
                                     Processes at ABN Amro




By
Theo Kester, DQ Manager ABN AMRO, theo.kester@nl.abnamro.com
Thibaut De Vylder, CEO Deployments Factory, tdv@deploymentsfactory.com

DG2010, London, 21st of April 2010

                                                                         1
Agenda


                                  PART 1 – THE ISSUES

                                        1.1 - Data Governance challenge in a simple
                                            theoretical model

                                        1.2 - Data Governance challenge in the real world




 PART 2 – ADAPT THE ORGANISATION                                     PART 3 – ENABLE THE ORGANISATION
     2.1    Data Quality Management Framework:                             3.1   Major data quality dimensions
            Basic Principles
                                                                           3.2   7 modules to make DQ come true
     2.2.   Data Quality Organizational Framework
                                                                           3.3   1 additional module to make FORECASTING
     2.3.   Relationships among Organizational layers                            come true

     2.4    Issue Management

     2.5    Cost of non quality in Basel 2




                                                                                                                     2
PART 1 – THE ISSUES


                                   PART 1 – THE ISSUES

                                         1.1 - Data Governance challenge in a simple
                                             theoretical model

                                         1.2 - Data Governance challenge in the real world




  PART 2 – ADAPT THE ORGANISATION                                     PART 3 – ENABLE THE ORGANISATION
      2.1    Data Quality Management Framework:                             3.1   Major data quality dimensions
             Basic Principles
                                                                            3.2   7 modules to make DQ come true
      2.2.   Data Quality Organizational Framework
                                                                            3.3   1 additional module to make FORECASTING
      2.3.   Relationships among Organizational layers                            come true

      2.4    Issue Management

      2.5    Cost of non quality in Basel 2




                                                                                                                      3
1.1 - Data Governance challenge in a simple theoretical model


        Data are transferred, stored, extracted,
     prepared, calculated and reconciled several
     times before being reported. A long and risky
                       journey !


                    Operational
       Real World




                     systems

                              t1 tranfer                                    Central Chains
                       A

                                               t2 storing       t3 extraction       t4 preparation       t5 calculation


                                                                                                                              t6 reporting
                                           B                C                   D                    E                    F                  G




                    Information presented in report G depends on succession of embedded transformations
                           Quality of G = Quality of [t6(t5(t4(t3(t2(t1(data in operational system A)))))))]
                             Substantial part of data may be lost or deteriorated during the process !


                                                                                                                                                 4
1.2 - Data Governance challenge in the real world



  Reality is even more complex           A      t1 transfer

          Duplication of stores
                                                               t2 storing        t3 extraction     t4 preparation   t5 calculation    t6 reporting
          Many chains run in parallel
                                                           B           C                      D              E                 F                 G
          Reconciliations
                                                                                 t3’ extraction    t4’’ preparation t5’ calculation   t6’ reporting
           between chains
          Human factor                                                                       D’             E’               F’                G’
          Re runs                           t1 transfer
                                                                            T3’’ extraction        T4’’ preparation T5’’ calculation T6’’ reporting


          Errors and manual                                                              D’’               E’’               F’’               G’’
           corrections                                         t2 storing        t3 extraction     t4 preparation   t5 calculation    t6 reporting

          ...                                             H            I                     J               F                L                 M
                                                                                 t3’ extraction    t4’’ preparation t5’ calculation   t6’ reporting


                                                                                              J’             F’               L’                M’

                                                                                                           Complexity is exponential
     2 types of risks
      Internal risk : availabiliy of right information for management
        decisions
      External risk : inconsistent reporting to third parties
                                                                                                                                                      5
PART 2 – ADAPT THE ORGANISATION


                                   PART 1 – THE ISSUES

                                         1.1 - Data Governance challenge in a simple
                                             theoretical model

                                         1.2 - Data Governance challenge in the real world




  PART 2 – ADAPT THE ORGANISATION                                     PART 3 – ENABLE THE ORGANISATION
      2.1    Data Quality Management Framework:                             3.1   Major data quality dimensions
             Basic Principles
                                                                            3.2   7 modules to make DQ come true
      2.2.   Data Quality Organizational Framework
                                                                            3.3   1 additional module to make
      2.3.   Relationships among Organizational layers                            FORECASTING come true

      2.4    Issue Management

      2.5    Cost of non quality in Basel 2




                                                                                                                   6
2.2 - Data Quality Organizational Framework




     Central
     governance
     (a.o. DQCC)




   BAU, “domains”




                                              8
2.3 - Relationships among Organizational layers


             CFO
         (lead of MB)


        EVP of Finance
         organization                                           DQ Management
         (chairman of                                               Center Relevant EVP and
            DQMC)                                                                  SVPs of BUs



  • DQCC reports to EVP                                          Decisions of DQMC are
  • Provides support funcion for DQMC                           communicated to DQOC or
    (agenda, minutes)                                             product chain meetings



          DQ                            Head DQCC        DQ                          Business
       Competence                        (chairman    Operations                      process
                                           DQOC)                                   chain meetings
         Center                                                  Relevant VPs                       SVP, relevant
                                                                 of BUs                             BAU people




                                                     DQ people within
                                                      BUs / domains

                                                                                                               9
2.4 - Issue Management


        Importance:
           – Data Quality issues must be fixed as early in the data logistical chain as possible as the graph below
             will show
           – Studies prove that the costs grow exponentially while data progress through the data logistical chain
        Goal: solutions, not issues
        Process:
         As Data Quality is being analysed and checks are performed issues will be identified. The issues are
         addressed by the Issue Management Team (part of DQCC) in cooperation with the domains. All issues are
         given a priority, a deadline and addressed to an action owner.
        Tools:
           – Formalized Issue Management process
           – Quality Centre: A tool in which DQ issues are logged and managed
           – Prioritisation Tool: A tool which is used to prioritise the DQ issues
           – Issue Management Process Guideline: A guideline for the domains how they could set up their own
             Issue Management Framework




                                                                                                                  10
2.5 - Cost of non quality in Basel 2
DQ versus the calculated, reported and real RWA/EC


                                                                    I. Calculated RWA / EC
                                                                       without corrections                                                              Is already realised,
    RWA                                                                                                                                                  but not structural
    or EC                                                                                                                                                   and opaque.




                                                                                                                               Goal DQ infrastructure
                 I.


                                                                                                                                                           Can only be
                II.                                                                                                                                         realised by
                                                   II. Reported RWA / EC with current                                                                       means of a
                                                              workarounds                                                                                 infrastructural
                                                                                                                                                          improvement.
                III.                                                                                   III. Real RWA / EC


                       I.     The monthly calculated RWA/EC is volatile; This is not the result of a changed risk profile, but due to Data Quality defects
                              as a result of changes in systems, reference tables and changes in the business and so on.
                       II.    Many of the irregularities are manually corrected, which results in a more stable monthly reported RWA/EC. Due to the
                              “defaulting” rules is line II lower than line I. However these corrections are often not robust, opaque and could lead to
                              incompliance.
                       III.   The real RWA only changes as a result of changes in the risk profile of ABN AMRO. The real RWA is lower than the
                              reported RWA, because many Data Quality issues can only be solved by means of changes in the system- and IT-
                              infrastructure and not by manual corrections.


            0                                                                                                                                           Time
                Goal: Aligning of calculated and reported RWA/EC with the real RWA/EC
                                                                                                                                                                     11
PART 3 – ENABLE THE ORGANISATION


                                   PART 1 – THE ISSUES

                                         1.1 - Data Governance challenge in a simple
                                             theoretical model

                                         1.2 - Data Governance challenge in the real world




  PART 2 – ADAPT THE ORGANISATION                                     PART 3 – ENABLE THE ORGANISATION
      2.1    Data Quality Management Framework:                             3.1   Major data quality dimensions
             Basic Principles
                                                                            3.2   7 modules to make DQ come true
      2.2.   Data Quality Organizational Framework

      2.3.   Relationships among Organizational layers                      3.3   1 additional module to make
                                                                                  FORECASTING come true
      2.4    Issue Management

      2.5    Cost of non quality in Basel 2




                                                                                                                   12
3.1 - Major data quality dimensions


                         Accuracy          Completeness               Integrity & Bus. Rules

                         Operational
            Real world

                          systems

                              A                 Central Chains




                                       B   C      D              E    F
                                                                                G
                                                          // Chains


                                                  D’             E’   F’

                                                                              This Month
                                                                                 Month - 1
                                                                                   Month - 2
                                                                                    Quarter - 1




                         Consistency            Consistency                Consistency
                            Intra-chain            Inter-chains            Cross-Months
                                                                                                  13
3.2 – 7 modules to make DQ come true

        LOCAL                                                                                 Module 1: Launch data
                                               CENTRAL CHAINS
                                                                                             quality actions in the local
                             COLLECTOR                            CHAIN 1                    systems
                                                                                              Module 2: Measure the data
                                                                  CHAIN 2
                                                                                             quality sourced in the
                                                                                             collector & feedback to the
                                                                  CHAIN 3
                                                                                             sources

            DQ               DQ
                                                                                              Module 3 : Define common
        OPERATIONAL       SOURCED                                                            measures (thermometers &
          SYSTEMS           DATA
    1                 2
                                3
                                          THERMOMETERS & KPI’s
                                                                            PRODUCTION       KPI’s) across the chain(s)
                                                                                CUBE
                                                        PREDICTION TOOL        (AS IS)        Module 4: Create an
                                                                                         4
                                                   5                                         aggregated multi-sources
                                                                                             /multi-periods reporting
                                                                                             environment
                                           6                                                  Module 5: Challenge the
            DQ INDUSTRIAL BACK OFFICE                                                        results produced in the
                                                       Reporting layer                       chains
                                                                                              Module 6: Industrialize the
                              DQ PREVENTION, ANALYSIS & CONTROL                              production of the
                                                                                             deliverables (reports,
                                                                                             referential, distribution)
                                                                                              Module 7: Industrialize the
                                         DQ IMPROVEMENT & COMMUNICATION
                                                                                             DQ analysis & follow-up of
                                               7                                             issues
            DQ INDUSTRIAL FRONT OFFICE
                                                                                                                      14
3.3 – 1 additional module to make FORECASTING come true

        LOCAL                                  CENTRAL CHAINS                                                       Module 8 : Evaluate
                                                                                                                   the impact of scenarios
                             COLLECTOR                                CHAIN 1
                                                                                                                   based on the evolution
                                                                                                                   of the parameters
                                                                      CHAIN 2
                                                                                                                   (stress, simulations,
                                                                      CHAIN 3
                                                                                                                   senticity analysis..) &
                                                                                                                   Store results
            DQ
        OPERATIONAL
                             DQ
                          SOURCED
                                                                                                                    Module 7’ upgrade:
          SYSTEMS
                      2
                            DATA                                                                                   Industrialize the DQ
    1                                     THERMOMETERS & KPI’s
                                3                                                PRODUCTION                        information AND
                                                                                     CUBE
                                                            PREDICTION TOOL         (AS IS)                        forecasting analysis
                                                                                              4
                                                       5
                                                                SIMULATIONS
                                                                                                  SIMULATION
                                                                STRESS TESTS                         CUBEs
                                                                                                    (FUTURE)
                                           6                     SENSITIVITY
                                                                                                               8
            DQ INDUSTRIAL BACK OFFICE              8
                                                           Reporting layer




                              DQ PREVENTION, ANALYSIS & CONTROL                                                    Effective DQ can
                                                                                                                   help organisation
                                                                                FORECASTING
                                                                                                                    to forecast their
                                         DQ IMPROVEMENT & COMMUNICATION                                             future potential
                                               7                                                                         states.
            DQ INDUSTRIAL FRONT OFFICE
                                                                                                                                          15
Thanks to…




             16

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20100421 Dg2010 Case Study Abn Kester De Vylder V1 4 Final As Presented

  • 1. CASE STUDY: Data Quality Continuous Improvement Processes at ABN Amro By Theo Kester, DQ Manager ABN AMRO, theo.kester@nl.abnamro.com Thibaut De Vylder, CEO Deployments Factory, tdv@deploymentsfactory.com DG2010, London, 21st of April 2010 1
  • 2. Agenda PART 1 – THE ISSUES 1.1 - Data Governance challenge in a simple theoretical model 1.2 - Data Governance challenge in the real world PART 2 – ADAPT THE ORGANISATION PART 3 – ENABLE THE ORGANISATION 2.1 Data Quality Management Framework: 3.1 Major data quality dimensions Basic Principles 3.2 7 modules to make DQ come true 2.2. Data Quality Organizational Framework 3.3 1 additional module to make FORECASTING 2.3. Relationships among Organizational layers come true 2.4 Issue Management 2.5 Cost of non quality in Basel 2 2
  • 3. PART 1 – THE ISSUES PART 1 – THE ISSUES 1.1 - Data Governance challenge in a simple theoretical model 1.2 - Data Governance challenge in the real world PART 2 – ADAPT THE ORGANISATION PART 3 – ENABLE THE ORGANISATION 2.1 Data Quality Management Framework: 3.1 Major data quality dimensions Basic Principles 3.2 7 modules to make DQ come true 2.2. Data Quality Organizational Framework 3.3 1 additional module to make FORECASTING 2.3. Relationships among Organizational layers come true 2.4 Issue Management 2.5 Cost of non quality in Basel 2 3
  • 4. 1.1 - Data Governance challenge in a simple theoretical model Data are transferred, stored, extracted, prepared, calculated and reconciled several times before being reported. A long and risky journey ! Operational Real World systems t1 tranfer Central Chains A t2 storing t3 extraction t4 preparation t5 calculation t6 reporting B C D E F G Information presented in report G depends on succession of embedded transformations Quality of G = Quality of [t6(t5(t4(t3(t2(t1(data in operational system A)))))))]  Substantial part of data may be lost or deteriorated during the process ! 4
  • 5. 1.2 - Data Governance challenge in the real world Reality is even more complex A t1 transfer  Duplication of stores t2 storing t3 extraction t4 preparation t5 calculation t6 reporting  Many chains run in parallel B C D E F G  Reconciliations t3’ extraction t4’’ preparation t5’ calculation t6’ reporting between chains  Human factor D’ E’ F’ G’  Re runs t1 transfer T3’’ extraction T4’’ preparation T5’’ calculation T6’’ reporting  Errors and manual D’’ E’’ F’’ G’’ corrections t2 storing t3 extraction t4 preparation t5 calculation t6 reporting  ... H I J F L M t3’ extraction t4’’ preparation t5’ calculation t6’ reporting J’ F’ L’ M’ Complexity is exponential 2 types of risks  Internal risk : availabiliy of right information for management decisions  External risk : inconsistent reporting to third parties 5
  • 6. PART 2 – ADAPT THE ORGANISATION PART 1 – THE ISSUES 1.1 - Data Governance challenge in a simple theoretical model 1.2 - Data Governance challenge in the real world PART 2 – ADAPT THE ORGANISATION PART 3 – ENABLE THE ORGANISATION 2.1 Data Quality Management Framework: 3.1 Major data quality dimensions Basic Principles 3.2 7 modules to make DQ come true 2.2. Data Quality Organizational Framework 3.3 1 additional module to make 2.3. Relationships among Organizational layers FORECASTING come true 2.4 Issue Management 2.5 Cost of non quality in Basel 2 6
  • 7. 2.2 - Data Quality Organizational Framework Central governance (a.o. DQCC) BAU, “domains” 8
  • 8. 2.3 - Relationships among Organizational layers CFO (lead of MB) EVP of Finance organization DQ Management (chairman of Center Relevant EVP and DQMC) SVPs of BUs • DQCC reports to EVP Decisions of DQMC are • Provides support funcion for DQMC communicated to DQOC or (agenda, minutes) product chain meetings DQ Head DQCC DQ Business Competence (chairman Operations process DQOC) chain meetings Center Relevant VPs SVP, relevant of BUs BAU people DQ people within BUs / domains 9
  • 9. 2.4 - Issue Management  Importance: – Data Quality issues must be fixed as early in the data logistical chain as possible as the graph below will show – Studies prove that the costs grow exponentially while data progress through the data logistical chain  Goal: solutions, not issues  Process: As Data Quality is being analysed and checks are performed issues will be identified. The issues are addressed by the Issue Management Team (part of DQCC) in cooperation with the domains. All issues are given a priority, a deadline and addressed to an action owner.  Tools: – Formalized Issue Management process – Quality Centre: A tool in which DQ issues are logged and managed – Prioritisation Tool: A tool which is used to prioritise the DQ issues – Issue Management Process Guideline: A guideline for the domains how they could set up their own Issue Management Framework 10
  • 10. 2.5 - Cost of non quality in Basel 2 DQ versus the calculated, reported and real RWA/EC I. Calculated RWA / EC without corrections Is already realised, RWA but not structural or EC and opaque. Goal DQ infrastructure I. Can only be II. realised by II. Reported RWA / EC with current means of a workarounds infrastructural improvement. III. III. Real RWA / EC I. The monthly calculated RWA/EC is volatile; This is not the result of a changed risk profile, but due to Data Quality defects as a result of changes in systems, reference tables and changes in the business and so on. II. Many of the irregularities are manually corrected, which results in a more stable monthly reported RWA/EC. Due to the “defaulting” rules is line II lower than line I. However these corrections are often not robust, opaque and could lead to incompliance. III. The real RWA only changes as a result of changes in the risk profile of ABN AMRO. The real RWA is lower than the reported RWA, because many Data Quality issues can only be solved by means of changes in the system- and IT- infrastructure and not by manual corrections. 0 Time Goal: Aligning of calculated and reported RWA/EC with the real RWA/EC 11
  • 11. PART 3 – ENABLE THE ORGANISATION PART 1 – THE ISSUES 1.1 - Data Governance challenge in a simple theoretical model 1.2 - Data Governance challenge in the real world PART 2 – ADAPT THE ORGANISATION PART 3 – ENABLE THE ORGANISATION 2.1 Data Quality Management Framework: 3.1 Major data quality dimensions Basic Principles 3.2 7 modules to make DQ come true 2.2. Data Quality Organizational Framework 2.3. Relationships among Organizational layers 3.3 1 additional module to make FORECASTING come true 2.4 Issue Management 2.5 Cost of non quality in Basel 2 12
  • 12. 3.1 - Major data quality dimensions Accuracy Completeness Integrity & Bus. Rules Operational Real world systems A Central Chains B C D E F G // Chains D’ E’ F’ This Month Month - 1 Month - 2 Quarter - 1 Consistency Consistency Consistency Intra-chain Inter-chains Cross-Months 13
  • 13. 3.2 – 7 modules to make DQ come true LOCAL  Module 1: Launch data CENTRAL CHAINS quality actions in the local COLLECTOR CHAIN 1 systems  Module 2: Measure the data CHAIN 2 quality sourced in the collector & feedback to the CHAIN 3 sources DQ DQ  Module 3 : Define common OPERATIONAL SOURCED measures (thermometers & SYSTEMS DATA 1 2 3 THERMOMETERS & KPI’s PRODUCTION KPI’s) across the chain(s) CUBE PREDICTION TOOL (AS IS)  Module 4: Create an 4 5 aggregated multi-sources /multi-periods reporting environment 6  Module 5: Challenge the DQ INDUSTRIAL BACK OFFICE results produced in the Reporting layer chains  Module 6: Industrialize the DQ PREVENTION, ANALYSIS & CONTROL production of the deliverables (reports, referential, distribution)  Module 7: Industrialize the DQ IMPROVEMENT & COMMUNICATION DQ analysis & follow-up of 7 issues DQ INDUSTRIAL FRONT OFFICE 14
  • 14. 3.3 – 1 additional module to make FORECASTING come true LOCAL CENTRAL CHAINS  Module 8 : Evaluate the impact of scenarios COLLECTOR CHAIN 1 based on the evolution of the parameters CHAIN 2 (stress, simulations, CHAIN 3 senticity analysis..) & Store results DQ OPERATIONAL DQ SOURCED  Module 7’ upgrade: SYSTEMS 2 DATA Industrialize the DQ 1 THERMOMETERS & KPI’s 3 PRODUCTION information AND CUBE PREDICTION TOOL (AS IS) forecasting analysis 4 5 SIMULATIONS SIMULATION STRESS TESTS CUBEs (FUTURE) 6 SENSITIVITY 8 DQ INDUSTRIAL BACK OFFICE 8 Reporting layer DQ PREVENTION, ANALYSIS & CONTROL Effective DQ can help organisation FORECASTING to forecast their DQ IMPROVEMENT & COMMUNICATION future potential 7 states. DQ INDUSTRIAL FRONT OFFICE 15