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1. The Radio Workshop

2. How Big is the Radio Industry?

3. Community radio 330+ Private FM stations All India Radio

4. When sensex was 21K, ad spend on radio was 5% , When sensex was at 8K, it was 25% Powerful pillar of media and a cost effective solution to advertisers

5. Radio as a medium…

6. Radio

7. Radio Local Medium

8. Radio Interactive Medium

9. Radio Personal Medium

10. Radio Common Man’s Medium

11. Radio Current Medium

12. Radio One to one Medium

13. Radio – The operational structure

15. Admin

16. Finance

17. Sales

18. Marketing & PR

19. Programming

20. Music management

21. RJs

22. Technical

23. Transmission engineers

24. Sales RJs Admin Finance Music management Programming Marketing & PR Technical Transmission engineers

25. The last 5 years – Phase I, II & III

26. March 2000 : Govt invites Private sector into FM radio… Initial plan : 108 FM radio frequencies across 40 Tier I & Tier II cities… 101 bids received but only 21 stations operational. High license fee, yearly escalations of 15% hampers FM growth Phase 1

27. November 2005: Announcement of Phase II Part 1: Frequencies offered in Phase I and not operational Part 2: Frequencies in new towns already not covered Initial plan: 337 channels, under 5 categories, based on city population 245 channels issued; 136 channels operational Fee Structure better than phase I Only one channel per city No news or current affairs Phase 2

28. Expected to add 780 Radio Channels in 275 more cities TRAI recommends that FM stations be allowed to: Air News and current affairs Have multiple licenses in a city Change of broadcasting license unit from city to district. Licenses in Tier III and Tier IV cities Phase 3

29. Radio Programming…

30. Music Talk Non-Music What is Radio Programming???

31. Music Talk Non-Music What is Radio Programming??? Songs Jingles

32. Music Talk Non-Music Songs Jingles What is Radio Programming??? Commercials Stationality Promos Liners

33. Music Talk Non-Music Songs Jingles What is Radio Programming??? Jock Talk Callers Celebs

34. The Programming Team Programming Head Producers / Promo Producers Executive Producer Radio Jockies

35. The Target Audience…

36. The concept of TG

37. Content to suit the audience’s NEEDs…

38. Core Music Player strategies Show fabrics

39. Players in the market and their TGs

40. Your Turn now!!!