Tuesday, April 3 in MIP TV, our CEO Virginia Mouseler unveiled the results of our research on the social media response towards new TV shows in 2012.
We thought you might want to have a look.
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The Witspotter's Top TV Shows in Social Media
1.
2. We help broadcasters, producers,
advertisers find the best tv & digital content
from around the world.
59 188 shows in The Wit database.
650 new shows each month.
44 countries
3. The Witspotter’s Social tv analytics help
our subscribers :
1. Discover New Content
that may slip under-the-radar of the classic tv ratings
2. Better appreciate and Add value
to the engaged tv audience of a show
3. Monitor the audience feedback
How people are actually reacting to content
An unfiltered focus group of insight
5. 2 breakthrough new tv shows
this season on Facebook
Berlin Day & Night
Scripted reality soap
Likes: n° 1 in Germany in 1st season
Talks: Most talked about new tv show – worldwide
Bref
Comedy
Likes : n° 3 in France in 1st season
Talks : 2nd most talked about new tv show – worldwide
WitspottER – Sept 11 – March 12
12. You have to engage to be popular
Reality shows bring viewers participation.
13. Facebook vs Twitter
75% Likes go to scripted shows / 25% non scripted
78% Followers for non scripted shows / 22% for scripted
14. Most anticipated new shows*
1. The River, ABC, USA : 256 923 likes
2. The Voice, Ch 2, Israel : 19 240 likes
3. Tallafornia, TV3, Ireland : 8 760 likes
* Weighted by market size WitspottER – 1 Jan 12 – 25 March 12
15. Most anticipated new shows
1. The Voice, BBC One, UK: 24 885 followers
2. Alcatraz, FOX, USA: 15 302 followers
3. Smash, NBC, USA: 11 802 followers
WitspottER – 1 Jan 12 – 25 March 12
18. Who’s pushy ?
29% of the new shows have an official Facebook page
33% : USA
12% : UK & Germany
15% of the new shows have an official Twitter account
85% : Mexico
02% : Germany
WitspottER – 1 Jan 12 – 25 March 12
19. Who’s pushy on twitter ?
1. Por ella soy Eva, Mexico : 3246 tweets, + 7
2. The X Factor, USA: 2497 tweets, + 7
3. Got Talent, Colombia: 1980 tweets, + 7
WitspottER – 1 Sept 11 – 19 March 12
20. Who was not pushy on twitter ?
Work it, ABC, USA, 2 tweets (+ 7), canceled after 2 weeks
WitspottER – 1 Sept 11 – 19 March 12
22. The most commented new tv shows
USA : 72% Scripted
Outside USA : 71% Non Scripted
WitspottER – 1 Jan 12 – 25 March 12
23. The most commented new shows :
Latin America
1. Amor Eterno Amor, scripted,
TV Globo, Brazil
2. Los Graduados, scripted,
Telefe, Argentina
3. Por Ella soy Eva, scripted,
Canal de las Estrellas, Mexico
WitspottER – 1 Jan 12 – 25 March 12
24. The most commented new shows :
UK
1. The Voice UK, non scripted, BBC One
2. Titanic, scripted, ITV1
3. Stargazing Live: Back to Earth,
non scripted, BBC Two
WitspottER – 1 Jan 12 – 25 March 12
25. The most commented new shows :
USA
1. GCB, scripted, ABC
2. The River, scripted, ABC
3. Fashion Star, non scripted, NBC
WitspottER – 1 Jan 12 – 25 March 12