http://thewestprogram.com ...Once your online business platform is in place and tested you should start looking at Offline Advertising as an additional option

1. Offline Advertising
Our lesson for today will take us a little bit away from our
comfort zone. Today we will talk about offline advertising,
and using it as a way to get more sales, as well as attention to
our web site. This technique is something that is mostly
overlooked and due to the high stakes involved, people are
not using enough. Long before online advertising was born,
offline advertising has been dominating the business world.
Sadly most online businesses fail to see its wisdom. Most of
these enterprises jump into the stream neglecting this method.
The truth is, offline advertising can greatly help you out in
your real world situation, which means – your area, your location, your place, your
environment. Because most online advertising activities happen only in the internet, they
lack more physical interaction and promotion. Sometimes people prefer seeing the actual
scenario, or in our case – the real business and the businessmen behind it.
So if you are new to your website business and just starting out, I
will not suggest that you try it for now, unless you are well equipped
and prepared for it. Chances are, if you don’t know how to do offline
advertising in your niche, you will be eaten alive in the offline
world. Due to this, as you can see right from the very start, most of
the techniques we discussed were focused online and don’t involve
investments of money. Definitely opting for offline advertising can
really cost you a lot of money, as cited also in our previous lesson,
advertising on newspapers and magazines is really expensive and
will cost you a lot. But if you are really into selling, what you can do
is to find an ad space in a local newspaper and have your ad placed
in there. Actually having both offline and online advertising
techniques can be a powerful strategic plan. It both ensures your
place both in the real and virtual world and it can cater more on both
sides.
In all honestly, some people have tried
doing this and had great success in doing
it. Of course some didn’t go too well and
lost money. But don’t let it bring you
down; offline advertising is a proven and
tested technique. It may not generate

2. back links, but it can surely circulate your product or web site around, get more sales, and
reach out to more people, those that aren’t reachable online.
Just make sure that it is closely relevant to your website and product online. You can take
advantage also in the following offline advertising niches: Commercial Spots, Mailing
Lists, Desks, Events, and the Media. In the end, we will have to face that this is really
how advertising works. Most great companies, businesses, organizations have proved this
technique to be a very effective tool in advertising and marketing since the dawn of ages.
Trust that it will work for you as well.