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SH*T HAPPENS:
CRISIS COMMUNICATIONS
         IN THE
      DIGITAL AGE

                        VANESSA WAKEMAN,
                        CEO
                        THE WAKEMAN AGENCY

                        @WAKEMANAGENCY
     #SMWITHAPPENS      @VANESSAWAKEMAN
TOP 5 PR BLUNDERS
     Komen




    #SMWITHAPPENS
TOP 5 PR BLUNDERS
                   Komen




Image from emupublicrelations.wordpress.com
                                              #SMWITHAPPENS
TOP 5 PR BLUNDERS

LIPA
During
Hurricane
Sandy



                #SMWITHAPPENS
TOP 5 PR BLUNDERS

LIPA
During
Hurricane
Sandy




                #SMWITHAPPENS
TOP 5 PR BLUNDERS



                The GOP




                #SMWITHAPPENS
TOP 5 PR BLUNDERS
                The GOP




#SMWITHAPPENS
TOP 5 PR BLUNDERS
Instagram Change in
Terms of Service Change




                  #SMWITHAPPENS
TOP 5 PR BLUNDERS
Instagram Change in
Terms of Service Change




                  #SMWITHAPPENS
TOP 5 PR BLUNDERS
Lance Armstrong




            #SMWITHAPPENS
TOP 5 PR BLUNDERS
Lance Armstrong




             #SMWITHAPPENS
HONORABLE MENTIONS




#SMWITHAPPENS
VANESSA WAKEMAN
                           CEO
                           THE WAKEMAN
    QUESTIONS?             AGENCY

    CONTACT US!
                           @WAKEMANAGENCY
                           @VANESSAWAKEMAN
WWW.THEWAKEMANAGENCY.COM




     #SMWITHAPPENS

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Sh*t Happens: Crisis Communications in the Digital Age - Top 5 PR Blunders

  • 1. SH*T HAPPENS: CRISIS COMMUNICATIONS IN THE DIGITAL AGE VANESSA WAKEMAN, CEO THE WAKEMAN AGENCY @WAKEMANAGENCY #SMWITHAPPENS @VANESSAWAKEMAN
  • 2. TOP 5 PR BLUNDERS Komen #SMWITHAPPENS
  • 3. TOP 5 PR BLUNDERS Komen Image from emupublicrelations.wordpress.com #SMWITHAPPENS
  • 4. TOP 5 PR BLUNDERS LIPA During Hurricane Sandy #SMWITHAPPENS
  • 5. TOP 5 PR BLUNDERS LIPA During Hurricane Sandy #SMWITHAPPENS
  • 6. TOP 5 PR BLUNDERS The GOP #SMWITHAPPENS
  • 7. TOP 5 PR BLUNDERS The GOP #SMWITHAPPENS
  • 8. TOP 5 PR BLUNDERS Instagram Change in Terms of Service Change #SMWITHAPPENS
  • 9. TOP 5 PR BLUNDERS Instagram Change in Terms of Service Change #SMWITHAPPENS
  • 10. TOP 5 PR BLUNDERS Lance Armstrong #SMWITHAPPENS
  • 11. TOP 5 PR BLUNDERS Lance Armstrong #SMWITHAPPENS
  • 13. VANESSA WAKEMAN CEO THE WAKEMAN QUESTIONS? AGENCY CONTACT US! @WAKEMANAGENCY @VANESSAWAKEMAN WWW.THEWAKEMANAGENCY.COM #SMWITHAPPENS