This is a presentation for a workshop I did with the 2011 Momentum class of organizations in Grand Rapids, Michigan. The topic: Building a company culture from the begining.

1. Knowing Your Culture At Start-up: Why It Matters and How to Define It A Workshop . . . . Scott Patchin, The trU Group

2. Website/Blog: www.thetrugroup.com LinkedIn: Scott Patchin Twitter: @trugroupscott (hashtag for this conversation: #momentummi) Monthly trU Tips publication: Sign up at my website (I have a NO I WILL NOT SPAM YOU promise)

3. My Background Launched September 2009 (via FastTrac) Mission: To be a guide for others so they realize the excellence they were born to achieve. My elevator speech: I fix organizations that are concerned about having the right people in the right roles to grow their business and/or culture. People (Executive / Individual / Team Coaching) Process (Consulting around Talent Systems / Change)

5. What will define your culture?

6. Actions - - that will help you define culture.

8. + STRESS

9. 3 Most Stressful Life Events Death Divorce Job Loss #? Starting up a company

10. Defining Your Culture –The Actions Service / Product (How will your Customers feel it?) Communicate / Build Relationships / Celebrate Selecting the Right People

11. 4 Ways starting a business changes YOU You Get Used to Constant Fear You realize that luck has nothing to do with it You get more creative than you ever imagined you could be You get a whole new perspective on others’ businesses Don Rainey – VC in DC

12. 4 CRITICAL things you need from your team Help managing the fear The knowledge/experience to help win Brave problem solvers Someone to celebrate with Scott Patchin – blog post on 11/3/2010 – www.thetrugroup.com

13. Do The Work by Steven Pressfield

14. Any unanswered questions? Write on card – I commit to answer them on my blog in next 2 days Continue this conversation? Hear my answers? Sign up for blog (QR code / website – www.thetrugroup.com) Write email on question (I will sign you up) Leave me a business card