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1. Commercial Graphic Designing:
Dealing with Presentations
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2. Definition of Graphic Designing
“Graphic design is the art of communication, stylizing, and
problem-solving through the use of type, space, and image.” Wikipedia

3. Thus, graphic design is:
 Visual Communication
 Functional/Commercial Art
 Problem Solving

4. Importance of Graphic Design
 Makes something easier to use or to comprehend
 Serves as visual representation of your ideas and information

5. Fundamentals of Presentation
Design

6. Core Design elements
 Line
 Shape
 Value
 Texture
 Text
 Color

7. Design Elements - Lines
As an important element of design,
lines can be both stand alone or part of
another graphic element. Lines are one of
the building blocks of graphic design.
Lines can be vertical, horizontal, or
diagonal. Lines can be solid, dashed, thick,
or thin.

8. Important considerations for
lines
 Type
 Direction
 Quality

9. Design Elements - Shape
Shape is one of the basic elements of
design, and an important one. Shape
alone or in combination with some
other shapes or lines organize
information and convey universal
meanings as well as guide the
audience’ comprehension.

10. Basic types of shapes
 Lines: used to create 3-D world
 General outline of an object
 Geometric, Natural, and Abstract shapes
 Figure and Ground

11. Design Elements - Value
 Value is nothing but the relative degree of lightness and darkness in
a given design element.
 Line, color, texture, and shape all require value contrast to be seen.
 Value is utilized to depict objects, shapes, and space.

12. Importance of Value
 Helps define Lightness/Darkness
 Gives the image detail and texture it needs to convey a message
 Contrast helps in relative emphasis
 Leads the eye

13. Design Elements - Texture
T
exture can be defined as the surface characteristics of an object that can be experienced
through the sense of touch or otherwise the illusion of touch.
In graphic designing, texture is be used to accent an area so that it becomes more
prominent than another.

14. Texture Type
 Actual paper - Tactile
 Visual Objects in an image
 Photoshop effects
 Abstract pictures of Textures
 Symbolic Textures
 Make sure that you choose textures that relate to the concept of the work and are
appropriate to the design requirements.

15. Design Elements - Text
 Be very specific in using text in bullet form
 However, make sure to use no more than 4-5 bullet points per
slide
 Font size of 28 to 34 with a bold font is recommended
 Try to settle on one or two sans-serif typefaces
 Avoid italics
 Don’ t try to put too much of information on one slide
 NEVER EVER, EVER USE ALL CAPS

16. Design Elements - Color
Colors are capable of communicating meaning, triggering emotional associations, eliciting
evocative memories buried in our subconscious minds.
Colors can persuade or dissuade according to your efforts.

17. Points to Remember While Selecting
Color
 Cultural Associations of Color
 The profile of the target persona and its color preference
 The visual identity and color theme of the organization presented
 The designers personal preference of the color
 An awareness of current color trends

18. References
 http://en.wikipedia.org/wiki/Graphic_design
 http://www.educ.kent.edu/community/vlo/design/element
s/

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