Branding India Part 1, 2007

Round 1 Entry

For

COLLOQUIUM
The International Day Event

At

Micanvas 2007

Entry by –

Team Name: Cerebrus Partners
Participants: Ajay, Sajith
Institute: Mudra Institute of Communications, Ahmedabad
Email: ajay6@mica.ac.in
sajith6@mica.ac.in
Phone: Ajay : 09913548084,
Sajith: 09225501525
Address: MICA, Shela Village, Ahmedabad 380058

“India, officially the Republic of India is a sovereign country in South Asia. It is
the seventh-largest country by geographical area, the second most populous
country, and the most populous democracy in the world…….” says
Wikipedia.org – the present day reference of the world. Is India just this or a
lot more? What does India exactly mean? What does it stand for? How do people
across the globe perceive India and Indians? These were the questions that
cropped up our minds when we took up the task of branding India.
While walking this path we realised that unlike branding a product,
branding a nation was much more dynamic with different stakeholders at
different points in time. Most the nations branded themselves to attract
tourists. But we realised that this was a very narrow outlook to the task of
branding India, a task which might even determine the pure existence of India
in future. For eg. in the present day religously bipolarised world where there is
a constant fight between the christian nations and the muslim nations, India
considered to be a Hindu country might be left alone to defend it itself against
external forces or internal terroists. Depening on the perception of our country
to be a tolerant country which is the breeding ground for religious thought and
better living or an agressive Hindu nation depends the political stand that the
other nations take towards us. The perception of political stalwarts like George
Bush, President of United States of America, Pervez Musharaf, President of
Pakistan, Angela Merkel, The German Chancellor, etc. towards India, Indian
Government and Indians would affect the relations of these countries with
India. Similary the perceptions of influential people like Pope Benedict XVI ,
the religous leader of Catholics across the world, of Oprah Winfrey, host of the

highest rated talk show, of Majid Majidi, renowened Iranian film director
among others shape the opinion of the general public across the globe.

Considering the social, political and economical reasons to brand India we
classified our stakeholders among whom we need to position India as the
following

1] Foreign Governements
This relevance of this class has been explained earlier.

2] Foreign multinational and transnational companies
Large companies today have a turnover which is much larger than the GDP of
many small countries and their investment patterns would influence the growth
of a country like India which needs to be fuelled to foreign money to sutain the
current pace of growth.

3] International Organisations / associations
United Nations, World Bank, SAARC, European Union today influence the
outlook of its members / participants toward different nations

4] Foreign nationals
Depending on their perception of India they choose to travel to this country as
a tourist giving a big boost to the tourist industry. Their genaralised perception
influence the perspective of the government at large. Their perceptions of
India also affect their behaviour towards Indians who vist or stay in their
countries.

5] Indian Nationals
They are the consumers of Brand India, Brand Ambassodors of India as well as
the product itself.

We tried to understand the perceptions of these classes in our research. The
methodology of this and the findings of the same are given below.

PRIMARY RESEARCH:
We conducted an exhaustive primary research to find out perception of various
stakeholders about India.

RESEARCH OBJECTIVE:
To gauge the perceptions of various stakeholders about India and Indians

METHODOLOGY:
In-depth Interviews: We chose a sample across the classification of Indian
Nationals and conducted in-depth discussion with them. The video and audio
recordings of few of the discussions are given in the annexure.

Our interviewees include
- Mr. Amitabh Pathak, Inspector General of Police, Law and Order,
Gujarat State
- Ms. Anita Karwal, Ex-Collector, Ahmedabad, Incharge-Nirmal Gujarat
Project
- Mr. Dinesh Kapadia, Under Secretary, Social Welfare and Empowerment
Department, Government of Gujarat
- Mr. Rajeev Tiwari, State Representative, United Nations Population Fund
(UNDP)
- Mr. R V Rajan, Rural Communication Expert and Mentor, Anugrah
Madison, India
- Management Students from Mudra Institute of Communications,
Ahmedabad
- Students, Delhi Public School, Bopal, Ahmedabad
- Villagers, Shela Village, Ahmedabad

Online co-ordinated Interviews: We sent our questions and discussion topics to
various stakeholders considered by us except the rural population. We got
responses from people across the globe belonging to different fields.

Our Online interviewees include
- Mr. Nagarajan Vittal, Former Chairmen, Central Vigilance Commission
- Mr. Himanshu Vashishtha, Managing Director, AC Nielson, UAE
- Prof R.R.K. Sharma, HOD, IME, IIT-K
- Mr. Arul, Dean, Presidency College
- Deepika Arora, Dean, Rai Business School, Delhi
- Shantanu Wagde, Student (Handicapped since birth)
- Students of Foreign Nationalities
- Engineering and Management Students from India
- Working Professionals
- Others

SAMPLING:
Our sample included people from different age-groups, socio-economic
background, educational background and nationalities. We classified our
sample based on the following criteria:
- Age
- Nationality
- Urban/Rural (For Indians Only)
- Gender
- Occupation
- Educational Background

Classification of our Sample:

No. of Respondents: 110

1. Age-wise Distribution:

70
60
50
40
30
20
10
0
Below 15 15-24 24-40 Above 40

2. Based on Nationality:
-
a
ni
ua
th
Li

21
E
A
U

Indians
No. of People
K

Foreign
U

Nationals

89
ce
an
Fr
SA
U

0 5 10 15

3. Urban/Rural (For Indians Only)

80
70
60
50
40
No. of People
30
20
10
0
Urban Rural

Occupation:

30

25

20

15

No. of people
10

5

0
Students Private Service Government Homemakers Unemployed Retired Self Employed
Professionals Servants

5. Based on Gender:

53 Male
57 Female

6.Educational Background
s
se
ur
Co
l
na
sio

es
es

at
of

du
Pr

ra

No. of People
G
st

es
Po

at
du
ra
G

ol
ho
Sc
h
ig
H
w

te
lo

ra
Be

i te
Ill

0 10 20 30 40

SECONDARY RESEARCH:
We conducted an exhaustive secondary research to find out various perceptions
about India, on certain parameters (fields) like Economy, Art and Culture,
Nuclear Power, Education, Entertainment, Agriculture, Science & Technology,
Sociological Status, Youth Development and other important parameters.

We covered the following topics in our secondary research:
(In Alphabetical Order)
- Base line Survey Report
- BBC Survey: About India and Pakistan
- Bicultural views on India
- Brief Analysis of Religious Data
- Canadian Perception about India
- Celebrating ties between India and Australia
- Changing US Perceptions: India as a Knowledge Economy
- Engaging India: Touting Tourism
- GE’s perception about India
- Global Trade Negotiations
- IMF Report and World Bank Report on India
- IMRB report on Government Initiatives
- India and China: Need for radical realignment
- India and Globalization
- India as a poor country
- India can never be a Hindu State
- India give its image problem an airing
- India Shining or Whining
- India Project Portfolio
- India’s External Debt
- Medical Tourism
- Misleading views of India from Philadelphia
- Nuclear India and Non Proliferation treaty

- Offshore outsourcing
- Perception in US: Tracking the entire history
- Proportion and growth rate of religious communities
- Slum Data: Part 1
- Slum Data: part 2
- Slum Data Highlights
- Speech to India: India-Australia chamber of Commerce by Minister of
External Affairs, Australia
- World Bank Report: Agriculture and Rural Development
- World Bank Report: Foreign Trade
- World Bank Report: HIV/AIDS
- World bank Report: Malnutrition
- World Bank Report: Urbanization
- World Bank Report: Water
- World Wide Survey: Comparing Indian and Chinese Government

Please refer the attached folder for the detailed reports.

Relevant Findings from the Primary Research:

- “Chalta Hai”: An indiscipline attitude showed by majority of Indians and
Indian organizations is perceived to be a major negative of India. We
observed a life like example of this attitude during our primary research.
As mentioned earlier, we had sent our questions and discussion topics to
various stakeholders across the globe. We received
acknowledgement/denials from most of the people/organizations. This
included acknowledgements from the Government of Japan, Microsoft,
Government of Chinese Republic (Taiwan), Steve Waugh and interview
denials from Tony Blair, Roger Federer and White House. However, we
were really disappointed when the same request sent to Indian Prime
Minister’s office (PMO) was neither acknowledged nor denied. Despite
sending a reminder after a week, no action was taken.

- Health, Hygiene and cleanliness were the major issues both in India and
abroad. The dilapidated state of cleanliness and hygiene is clearly visible
to a foreigner as soon as he/she lands on Indian soil. The sorry state of
Delhi and Mumbai Airports speaks volumes about the general cleanliness
state in the country. The lack of public toilets and peoples’ habit of
disposing off anywhere was considered as one of the most shameful and
disgusting issue. It was also observed that people related state of health

and hygiene in the country to its social progress. “Jab tak public toilet
nahin honge tab tak mahilaon ki izzat aur aaburu nahi hogi”, this
statement reflected the sentiments of the respondents about the
sanitation issues. This problem was mainly attributed to two reasons: lack
of attitude to remain clean and lack of resources to maintain it.

- Corruption:

- In India and abroad, India is perceived as a corrupt nation. Corruption has
become the integral part of our system. “How does one get a license, a
degree, or an approval of a building plan? How do you have an FIR filed,
an emergency attended to, a real criminal arrested, a damsel in distress
treated, …. ? Colleges are sanctioned to politicians who care two hoots
for education; Selection policies are framed to favour greater revenue
with no attention to quality or suitability. No concern for the law or
ethics: Eg, the petrol bunks charge the new price a day before the
announced time – with no compunction at all. (I went to five petrol
bunks, one after the other the same day, and heard: “We know it’s from
tomorrow, but we have started today”; “What can we do, our manager
has told us to charge the new price – the manager is not here now”; “Pay
this price and take the petrol or just leave”; “This is our price; do what
you like – go complain to anyone you like. …”. This statement clearly
explains how the evil of corruption has soaked into our system.

Knowledge economy:
India is considered as a booming knowledge economy (this transformation
happened due to development in Information and Technology). Of late India
has become the hub for outsourcing activities and is considered as
indispensable by the companies worldwide. Although India is perceived as a
knowledge economy, many people perceive India as a source of cheap labor
and a place fit for doing backend office work and a hub for call centre
activities.

Social and economic disparity:

- Two extreme ends of social strata are visible: English speaking, well-
educated person and on the other hand poor people suffering from
poverty, hunger and malnutrition. This clearly indicates the economic
disparity among the Indian people.

- Spirituality: Different positive and negative connotations are associated
with Spirituality, Religion and Conservative traditions. India is thought of
as a hub for spirituality and Yoga and attracts positive reactions from all
over the world. The religious aspects are considered as semi-positive (or
semi-negative) largely due to few incidents of communal disharmony. The
traditional conservative Indians are perceived as backward and
uneducated.

- Casteism is considered as a serious blot on the face of humanity. The
perception among foreign nationals about the caste system in India is that
of old Varna System and they find it difficult for India to be freed from
this problem in the near future.

- High Growth rate: People across the world wonder how is it possible for a
country like India with a huge unemployed, under nourished and poverty
ridden population to grow at the rate of 9%. “People ask us with disbelief
about our progress whenever we go abroad. They wonder how it is
possible”.

- Hardworking Indian:

- Indians are generally perceived to be very hard working and determined
people. It is widely believed that given the right opportunity and

resources Indians are capable of handling any task. Indian youth that
constitutes more than 50% of the population is perceived as the biggest
strength of India and is assumed as the biggest growth driver in the
future.

- Politics and the politicians are considered as the curse for the country.
Add to it, red-tapism, corruption, bureaucracy, nepotism and predilection
and you have got the complete recipe of putting off any person-Indian or
International. “India is a sea of corruption, dishonesty and lawlessness”.
Various scams and scandals that have happened in India in the past are
talked about in the other countries and brings a bad name to the country

- Gender inequality is still a major issue especially in rural India. People
of foreign origin clearly specified ill treatment of women as a part of
Indian culture. “Aurat bahar kaise aa sakti hai, usko to humain lana
padta hai”. This statement from a male villager indicates the existence of
patriarchal society. It is an irony that in villages, India is perceived as
Bharat Mata but at the same time women are continuously suppressed by
the male dictators.

- India Superpower: People across the globe believe that India would
emerge as a superpower in the next few years. India would be recognized
for its intellectual population, its contribution in the software industry,
spirituality and yoga and a responsible nuclear power. India is perceived
as a progressive nation that has built a solid platform and is about to
take off.

- When compared to China, India is perceived as a democratic, genuine
and responsible country. “I would feel more’lost’ in China, too many
people, more impersonal. India feels closer.” “Indians make me think
deeply while communicating with them an’ it is very inspirational

emotion. I have no attraction towards China or Chinese people.” It is
agreed that there is a fair competition between India and China; however
China has got a slight edge over India at this point of time.

- Population: Although young Indian population is considered as an asset,
International Forums such as United Nations and World Bank feel that
because of the high population growth the benefit of the government
initiatives is not percolating down to lower social strata. “Whatever
progress India make, it is countered by the increase in population”.

ANALYSIS OF SECONDARY RESEARCH

RELEVANT FINDINGS FROM THE SECONARY RESEARCH

- As per BBC Survey, Gandhi was the primary association that came to
respondents’ minds when asked to choose the top three things they
associate with India.

Poverty scored particularly highly as a response for India among residents of
Western European Countries (France, Germany, Spain, Italy and Denmark) and
Brazil. Most respondents in the Asia Pacific countries like Singapore, Japan and
Hong Kong voted for symbols associated with modern India like development
and technology.

Certain commonly associated symbols with contemporary India like cricket,
Bollywood and outsourcing were selected only in markets such as the UK, USA
and Australia.

Asked to rank India from a global economic standpoint drew in some interesting
responses from the respondents. Americans ranked India 10th from a global
economic perspective, as did respondents in UK and Singapore. Rather
surprisingly, Italians gave India a rank as low as 100 - an interesting result given
that India’s chief of the ruling party - Sonia Gandhi - is of Italian origin.

Half the respondents chose Hinduism as a predominant religion in India.
Unexpectedly however, Buddhism ranked second as the principal religion in the
country perhaps due to the increased media coverage and awareness in the
West following, for example, Richard Gere’s public devotion to Buddhism.

- India is considered as place where one can find a "more enlightened version"
of oneself. It is considered as place where miracles can occur. “I was saved
from drowning in a river by a rope, which could not be traced to a source
when I reached land.”

- Australians perceive India in a completely new light because of religio-
cultural tourist trail of pilgrimages to India seeking spiritual enlightenment or
adventure, relations forged by trade, Multi-national Corporations, and now
the “academic traffic” between the two countries through ever increasing
numbers of international students, Memoranda of Understanding, University
exchange, writers’ programmes and so on.

- The Americans today see India as a vibrant democracy with a booming
economy. India manages disasters like the tsunami and earthquake, without
demeaning itself by seeking foreign aid. The two million-strong American Indian
community is respected as a group of high achievers. Cities like Bangalore,
Hyderabad and Chennai are virtually household names as technology-savvy
Indians manage American corporate accounts and online systems repairs.

- The 2001 CIA report entitled “Global Trends 2015” held that while then India
would continue to grow vibrantly, its neighbors like Sri Lanka, Bangladesh and
Nepal would become increasingly integrated with the Indian economy and
would face serious internal problems.

- The country lays claim to diverse landscapes of beaches, Himalayan
mountain, deserts and jungles. India has historic forts, temples, wildlife parks,
religious festivals, a vibrant arts scene and of course, bustling cities. Yet the
popular perception of travel in India is that it is for hardened travelers who can
withstand discomfort, illness, distressing displays of poverty and general chaos.
In a survey of Americans’ perceptions of India, the Chicago Council on Global
Affairs found that those polled ranked India dead last among nine countries in
terms of future world influence behind China, the UK, Russia and France. Other
countries expect India to rise but not by much. Surprisingly, India is not seen as
a top source of innovation. This despite the fact that India is the world’s
second-fastest growing economy; that it is the second-most populous country in
the world, with half of its inhabitants under the age of 25; and that its star
home-grown businesses are emerging as world-class companies.

The Chicago Council on Global Affairs attributed this sharp misperception
partly to the influence of tourism. China reported 46.8m international tourist

visits in 2005, far more than the meager 3.9m India claimed that year,
according to the World Tourism Organization.

- "Enemy Number One" was how India Defense Minister George Fernandes
described China in May 1998, a few days before India shocked the world
with a series of nuclear tests [1]. This was a disturbing reminder of the
state of bilateral relations after a war in 1962 and several bloody border
skirmishes in 1967, 1986 and 1987. [2] Cold relations between the two Asian
giants, however, stand in the way of addressing major threats from common
elements, such as foreign-sponsored terrorism in Kashmir and Xinjiang.
Though largely ignored, there are other areas of aligned interest as India
and China, among the fastest growing economies in the world, seek to enter
a global trade environment where the rules have already been set. A radical
rethink of each country's strategic focus is essential to address critical
political, military and economic issues facing the two Asian giants in the
21st century.

- "The change in nomenclature which rids India of a decades-old label comes
from the United States Agency for International Development (USAID),
which has decided to whittle down the already marginal US assistance to
India and eventually eliminate it because of India's thriving economy."
Overall aid to India, where 80 percent of the population lives on less than
$2 a day, would be cut 35 percent in 2008, to $81 million, on the theory
that India has one of the best-performing economies in the world.

- The medical tourism market is estimated to be worth around $333 million
now, but officials hope that the new campaign will help increase this to $2
billion by 2012.

- Within the health care sector, however, there is a realization that this will
remain an optimistic aspiration until India transforms its infrastructure.
Although there are a growing number of private hospitals with good
facilities and staff, the standard of care across the health service remains
very unpredictable

- US stand on Nuclear Deal:

Offshore outsourcing -- firms subcontracting important parts of their
businesses to firms in other countries -- are changing the nature of global
business. In India, outsourcing has sparked an economic boom, and those
working in the industry are making new lives that balance traditional Indian
family values with Western-style social and economic mores. But in India, as
in the United States, the long-term impact of outsourcing is still unclear.

The slowdown in agricultural growth has become a major cause for concern.
India’s rice yields are one-third of China’s and about half of those in
Vietnam and Indonesia. With the exception of sugarcane, potato and tea,
the same is true for most other agricultural commodities. The Government
of India places high priority on reducing poverty by raising agricultural
productivity. However, bold action from policymakers will be required to
shift away from the existing subsidy-based regime that is no longer
sustainable, to build a solid foundation for a highly productive,
internationally competitive, and diversified agricultural sector.

Recent data suggests there are signs of a decline in HIV prevalence among
sex workers in areas where focused interventions have been implemented,

particularly in the southern states although overall prevalence levels among
this group continues to be high. Data also indicate that there is a slow
decrease in HIV prevalence among the general population in southern
states. Although more analysis is required, this probably means that the
number of people becoming newly infected with HIV is decreasing. This
decrease is more perceptible in states such as Tamil Nadu where the
intensity of HIV prevention efforts has been high.

- India’s urban areas make a major contribution to the country’s
economy. Although less than 1/3 of India’s people live in cities and towns,
these areas generate over 2/3 of the country’s GDP and account for 90% of
government revenues. India’s towns and cities have expanded rapidly as
increasing numbers migrate to towns and cities in search of economic
opportunity. Slums now account for 1/4 of all urban housing. In Mumbai,
more than half the population lives in slums, many of which are situated
near employment centers in the heart of town, unlike in most other cities in
developing countries.

- World Bank’s comparison of India and China:

India- India- China- China-
Measure
1996 2005 1996 2005

Voice and accountability 52.2 58.2 4.6 4.8

Political stability 14.9 22.1 34.6 33.2
Government
50.7 54.0 66.8 55.5
effectiveness
Regulatory quality 44.4 48.3 54.1 46.3
Rule of law 61.0 57.1 48.1 45.2

Control of corruption 40.3 52.9 56.3 37.9

Simple average 43.9 48.8 44.1 37.2

STRENGTHS

• Highly educated , skilled ,young, capable & dynamic human resources
• English speaking & analytical students
• World class business-social-spiritual –political leader, Professor,
scientist, Manager-Doctor-Engineer-Civil servants etc
• Very rich in Natural & Living resources
• Biodiversity & Traditional knowledge base
• Diversity vs. Ideas-Innovation-Integration
• Powerful spiritual strength (yoga-Ayurvada-Healing-therapy services)
• Geographical location (whole markets are shifting toward Asian nations)
• India Strategic position at various platforms
• Big democracy, Big market & free media
• Range of emerging professional champions
• IT & Software superpower

WEAKNESSES:

• Lack of trained & skill work force
• Small supply of specialize professional
• “Chalta Hai” Attitude of Indians
• Poor state of Health, hygiene and cleanliness
• Increasing population
• Lack of effective & execution framework
• Lack of transparency-Trust-Responsibility
• Fear of sharing knowledge & taking risk
• Slow absorption of Innovation & change
• Absence of greater technology impetus
• Unawareness: Quality-Standardization

THREATS (Internal & external):

• A feeling of unstable government
• Rupee appreciation leading to Indian products and services becoming
incompetent in the international markets
• Self centered political leadership
• Slow & Dysfunctional judiciary and corrupt law enforcers
• Emergence of China as an Economic and political Superpower
• Mechanistic -stable-Layered-complex system
• Corruption, Ignorance & Complacency
• High competitive & marketing forces
• To patent Indian intellectual property by outsider (unawareness about
own research)
• Fast change Internet-information technology& new Inventions-
Technology-Innovations
• Diversity vs. Imbalance- clashes
• Regional-Religion-caste-culture conflicts
• Terrorism

OPPORTUNITIES

• Big potential market in education Sector & emerging new market
Segment in services (create it)
• One of the largest consuming market
• General Agreement of trade on Services
• Research & Development capability
• Generate intellectual property
• Competition- cost – Quality service
• Tourism, health sector, food processing
• Rural economy development & social transformation ( PURA model )

How do people imagine India as a person? (From primary research)

“India is a girl, comes from a poor background but has toiled her way through,
though may be she is not well educated she is knowledgable and through her
efforts has reached a stage from where she can make a good career for herself
and help her family grow”

“A middle aged village lady – a lil shy, not outgoing, hardworking”

“a girl 21, volunteer, attached to her family”

“Young, Female, Varied choices , lifestyle- free and independent, character-
high moral values, behaviour- ethical”

“A very lively lady with most of the essential skill sets, most of them polished,
some of them unpolished, experimenting with various opportunities”

“Young, Female, Varied choices , lifestyle- free and independent, character-
high moral values, behaviour- ethical”

Most of our respondents saw India as a responsible girl / woman who has
come from a poor background but is rising her life through her hard work and
determination.

We want to project an image of a beautiful young nation which is working
hard to achieve those dreams that the freedom fighters saw for India. There
are problems like corruption, casteism, terrorism, etc. She does not deny
these but is working constructively to resolve them. These problems do not
stop her aspirations to rise and be respected in the world so as to get her
homeland the respect and admiration they are so worthy of. This India is a
land of opportunities, open to experiments, ready to mingle with the world to

build a better tomorrow for the coming generations. From these our Brand
Vision, Branding Idea, Brand positioning statement and Advertising Positioning
statement given below have emerged

Brand Vision:
India Everywhere
Our vision for brand India is to achieve a status where it is pretty much
omnipresent. As in nothing in the world happens without considering the
opinion of India / Indians.

Branding Idea:
The New Dawn
There are problems within India, which have been mentioned earlier. But
there are a lot of positives too. The best of all is the new found confidence
among Indians that they are as good as the rest or even better in many areas.
There is an acceptance of the Indian capability among the foreign nationals
too. The new dawn symbolizes to the world a changed nation that is homely,
peace loving, clean and developed welcoming the international audience to
visit India for leisure and is out to prove its worth to global opportunities
coming its way. This convey to the Indians that we have arrived and we need
to keep up the good work done by the earlier generations to sustain the
current growth of India in terms of economics and power.
Our thought is to make this an idea that people would like to be associated
with, such that India does not have to spend heavily on mass media to convey
this message. An idea that would be lapped up by the man on the street to
the corporate who would use this in their advertising campaigns. A complete
integrated communication plan for this would be provided in Round 2 by our
team.

Brand Positioning Statement:
India International
India here stands for things that are considered truly Indian by people within
the country and outside. It stands for India’s diversity, spirituality, yoga,
colourfullness, family values, loving people, etc. While international stands
for the best standards in the world be it science or literature or economy.
This positioning statement is in sync with the Brand Vision of India.

Advertising Positioning Statement
Join us in the journey
A call to all the classes identified earlier be a part of this new interesting,
exciting and challenging journey.

Annexure 1

Primary Research Data

Name :Anoop Sreerangan

Age :23

Sex :M

Occupation :Software Engineer

Nationality :Indian

Kindly write your opinion of the following topics.

1] When you hear 'India' what immediately springs to mind?Power

2] When you hear 'Indian' what immediately springs to mind?intelligent

3] What visuals/ images / signs / symbols come to your mind when you think of
India?
About India :flowers,tiger,Amitabh,poor,Dirty politicians

About Indians :

4] Imagine India as a person and then answer the following questions

4.1] Give a brief about his/her personality. (eg. Age, Sex, choices, lifestyle,
attitude, character, behavior)

Age:20, Sex F, Attitude:simple, Charactr:sati savithri,

4.2] What kind of a relationship would you have with him / her?

Mother

4.3] Where do you see him / her 10 years down the line?

Cant say

5] According to you what unique contribution does India make to the world?

Invention of ZERO

6] How does India affect your lives?

not much

7] What do you consider are the positives of India?

Unity(Its still left)
8] What do you consider are the negatives of India?

Dirty Politics

Name : Mr. Arul

Sex : Male

Occupation : Dean, Presidency College, Calcutta

Nationality : Indian

1] When you hear ‘India’ what immediately springs to mind?
A big, multi-religious, economically vibrant and politically rotten country.

2] When you hear ‘Indian’ what immediately springs to mind?
Unreliable.

India?
About India: A maze (Bhoolbhulaiya)!

About Indians: A pack of wolves!

4] What do these visuals / images and signs / symbols suggest or signal?

A lot of repetitive movement with little achievement. People exist to serve
the government and its gangsters.

5] What personal memories or associations do you have about India?

Freedom at the cost of all responsibilities.

6] What specific feelings and emotions do you experience in connection with
India?

A feeling of impotence.

7] How do the feelings and emotions India evokes in you differ from those
China might evoke?

I don’t know.


Cheap labour.

9] Does India affect your lives in any way?
Yes.

10] If yes, how does India affect your lives?
Erosion of self-respect
(How does one get a license, a degree, or an approval of a building plan? How
do you have an FIR filed, an emergency attended to, a real criminal arrested, a
damsel in distress treated, …. ? Colleges are sanctioned to politicians who
care two hoots for education; Selection policies are framed to favour greater
revenue with no attention to quality or suitability. No concern for the law or
ethics: Eg, the petrol bunks charge the new price a day before the announced
time – with no compunction at all. (I went to five petrol bunks, one after the
other the same day, and heard: “We know it’s from tomorrow, but we have
started today”; “What can we do, our manager has told us to charge the new
price – the manager is not here now”; “Pay this price and take the petrol or

just leave”; “This is our price; do what you like – go complain to anyone you
like. …” )

Its talent and resources.


The “chalta hai” and the “might is right” attitudes; Lack of accountability.


A stud bull with impaired eyesight and a defective psychological gene.


That of a good counselor, with a gun in the pocket for self-defense.


An emaciated beast burdened with the incorrigibly monstrous offsprings he
sired.

***

Name : Binuraj K.R
Age : 30
Sex : Male
Occupation : Sr. Software Engineer
Nationality : India


1] When you hear 'India' what immediately springs to mind?
The change in perception of other countries about "India Shining" and
feeling proud to be part this changing phase of Inda.

2] When you hear 'Indian' what immediately springs to mind?
A sense of pride and "superiority complex" J

3] What visuals/ images / signs / symbols come to your mind when you think
of India?
About India :
Indian Flag / Indian Map / Indian Festivals /Indian growth in IT field

About Indians :

4.1] Give a brief about his/her personality. (eg. Age, Sex, choices,
lifestyle, attitude, character, behavior)

Age 25 / sometimes 80
Sex Female
Attitude Flamboyant


Friendly and motherly J

A real tycoon in all the fileds

World should come to India if they want to get ahead in the next century.
They have no choice.

Indian cultural values

Indian cultural values based on family


Irresponsible politicians and politics with no vision for next century.

Caste based reservation in all fields is the real curse for India's smooth
progress.

9] Please feel free to write in any Thing else you want express about India
/ Indians.

Indians should positively see all issues that Indis has/had in the past.

Name: Deepanvita H

Age:25

Sex: F

Occupation: MBA student

Nationality: Indian

Questionnaire

Spirituality, mystic, mythology

Simple, naive

India?
About India : swastika, kumkum, tajmahal, temples

About Indians : saree, colorful, incredulous, a farmer


Indians are hardworkers and not really street smart

India?
mysterious

China might evoke?
India is democratic which china isnt

Hub for outsourcing

Yes

It is a growing power, the volume of consumers for MNCs

The huge earning population

corruption

13] Imagine India as a person. Give a brief about his/her personality. (eg. Age,
Sex, attitude, character, behaviour)
A middle aged village lady – a lil shy, not outgoing, hardworking

14] What kind of a relationship would you have with him / her?
I would Teach her to be more confident and smarter

15] Where do you see him / her 10 years down the line?
A successful entrepreneur given she learns the right skills.

Name : Mr. Deepika Arora

Sex : F

Occupation : Dean, Rai Bussiness school


The Map of India ranging from Kashmir to Kanyakumari and From Gujarat to
West Bengal

Many aspects
1. IT professional
2. An executive at an MNC
3. A farmer slogging in the fields

India?
About India :
1. The Map of India
2. Cultural dances

About Indians :
1. IT professional
2. An executive at an MNC
3. A farmer slogging in the fields

The vastness and the growth of the country

1. Being a citizen one is very proud and patriotic towards ones country

India?
Respect

China might evoke?

China evokes the feeling of extremely organized yet bounded whereas India
shows freedom

1. We are showing the world the way of life through culture and values



1. Growing education
2. Culture

1. Corruption
2. Poverty
1. Young, Female, Varied choices , lifestyle- free and independent,
character- high moral values, behaviour- ethical
1. Respectful
Much ahead of other countries in the world

Name : Dipti Pawar

Age : 24

Sex : Female

Occupation : Service



The country where I live and the pledge “INDIA is my country ….”

nothing much than a common man leaving in india

India?
About India : flag , map of India , Indian cricket team, Indo – Pak relation

About Indians :


Age - young
Sex – Female
Choices -
Lifestyle -
attitude –
character -
Behaviour
Mother

a developed modern mother providing automation in almost everything to her
children, and lot of competition amongst her children


The Indian economy can affect on the jobs / incomes

youth , india has lots of talented people ,

Terrorism, corruption , population

9] Please feel free to write in any Thing else you want express about India /
Indians.

Name : Manish Mahajan

Age : 26

Sex : M





diversity, culture, beliefs, traditions, Hinduism, poverty, corruption, casteism,
population


An 'Indian' for me shall always remain the rural farmer toiling hard to make his
ends meet. All the glitz and glamour of quasi commercialization doesnt seep in
for me.

India?
About India :

the colors of our flag, the map off corrs

About Indians :

the rural countryside, villages, certainly not the urban picture.



age - 100 years or more
sex - female
choices -
lifestyle - very simple
attitude - strong willed, rise from the ashes

character -
behaviour - been there seen there. a person who listens


a very close endearing relationship with love and sacrifice for her

unchanged


the cultural diversity. unique.


everyhting about my life is writ with India!!!


burgeoning middle class, intellectual capital, hardworking population, cultural
diversity, unique geographical blend


only two.. population and religion. everything else can be traced back to these
two

9] Please feel free to write in any Thing else you want express about India
/ Indians.

Name : Fabrice

Sex : male

Occupation : Student

Nationality : French


Coulorful, exotic animals, lots of people, Gandhi, busy cities, breathtaking
ladscapes

Dark hair, dark skin, welcoming, IT pro lol !!

of India? Pictures of landscapes from the movie “A Passage to India”, Indian
flag

About India :

About Indians :

they suggest the hugeness of the country, somehow wild and peaceful at the
same time…


6] What specific feelings and emotions do you experience in connection
with India?
Want to go to experience a totally different life…

China might evoke?
I would feel more “lost” in China, too many people more impersonal , India
feels closer

Lots of IT engineers, call centres, and really into IT and software design


not directly


The fact that English is spoken, which makes a strong connection to business
and IT



a person with different sides: warm, welcoming and nurturing, like a mother,
and a young business oriented male, who knows a lot about world competition


13.3 ] Where do you see him / her 10 years down the line?
Ready to beat China lol !

Name : Levrat Vanessa ESCEM 2A
Age : 21
Sex : Girl
Occupation : student, business school
Nationality :French

Harshal !!
Well, Culture (cinema with Bolliwood, jewelry, silk / talor, traditionnal music)

new technology engineers, english speaking business men but also very poor
people at the bottom of the society.

of India?
About India :
The several representation of gods and goddesses on every bases : clothes,
furniture, jewelry

About Indians : dark haired people, beautiful girls (bolliwood actress & miss
universe)

a religious country, very traditional

An indian temple visited in Thailand, Buddha Bar cds, indian songs mixed by
Claude Chal a very famous dj in France.

India?
modesty / self effacement
kindness

China might evoke?
very difficult to anwser...


Honestly for the moment, my relations with India are limited. I really don't
know if they will intensify in the next years...
Some few cultural things inspired my daily life such as Yoga, Buddhist

principles, food, music.


emergeant country, new technologies

system of casts, demographic problems, economy

Name : Shefali Joshi

Age : 33 years

Sex : Female





My country my home.


A person who I can connect with. A warm, friendly and emotional person.

India?

About India : The Indian tricolour, a diverse multi-linguistic culture, mouth-
watering cuisine

About Indians : Vibrant lot of people



Age: around 25 years
Sex: maybe a female as a female's life is always challenging and she always
wants to do more
Choices: Blend of traditional and modern
Lifestyle: In cities its definitely upper middle class
Attitude: Positive, Enthusiastic
Character: Someone who is standing at the beginning of a promising future,
who wants to achieve more, who wants to be at par with the rest of the world.
Behaviour: An emotional person striking a perfect balance between culture and
modernism.


A warm friendly relationship


One of the 'developed' countries. Am tired of being considered as a developing
country........


India is a perfect example where people strike a balance of their values and
culture with modern thoughts, science and technology.


It makes me feel positive and young.


A strong talented young working force and a positive attitutde towards
progress.


Corruption and population

Indians.

Name : Hélène
Age : 21 years old
Sex : Female
Occupation : French student in a business school ESCEM
Nationality : French


Big country with high population rate

Poverty, traditions and castes

of India?

About India :
big cities
Beautiful countryside
The red point in women front head

About Indians :
their multicoloured clothes
their smile

humility, high importance of values and family

Indians who came in my school

with India?
quite good instant in Indian food restaurants

China might evoke?
More democratic, India is not Asian country for me
More genuine

Intelligence in computers
Your culture

no


Capacity to adapt

Big population
Unfair treatment toward women
Castes


a girl 21, volunteer, attached to her family

Friendship

13.3 ] Where do you see him / her 10 years down the line?
I hope she can have an interesting job as well paid as men

Name : Himanshu Vashishtha

Age : 33

Sex : Male




Home, Crowds, Population, Dynamic, Growth

Intelligent, Hard Working, Shabby

India?
About India : Taj, Trains, Himalayas

About Indians : Traditional dress, Indian food, crowded places


Strong associations and positioning the country has in our mind. The diversity
and natural beauty that survives among the vast population.

Travel, treks, nature, school / college related

India?
Warmth, love, welcoming

China might evoke?
China has no emotional link.

- Contributes hard working people who are sincere and intelligent.
- Indian cusine

- Growth in India has direct financial implications from investments point of
view
- Performance in Cricket does affect eh mood in the next day


- Population with the appropriate work culture and ethics to become a world
leader

- Red tape and corruption

Male, 24, College student, Studying commerce and doing a computer course,
fascinated by western values, from rural background, moved to the city for
studies. Honest, not very well traveled in the world. Gets lost in procedures
for setting up his enterprise.

Not close friend. But know of him and help him out occasionally.

Savvy, smart, well traveled, big businessmen doing global deals.

***

Name: Jayshree Gayakwad
Age: 31
Sex: F
Occupation: Housemaid
Nationality: Indian

1] When you hear ‘India’ what immediately springs to mind? It feels nice to
think about our independent nation

2] When you hear ‘Indian’ what immediately springs to mind? I feel proud

India?
About India :

About Indians :



India?

China might evoke?




11] What do you consider are the positives of India? The rich culture

12] What do you consider are the negatives of India? Rising crime

attitude, character, behavior) 100 yr old man (like a sadhu)

13.2] What kind of a relationship would you have with him / her? Grandfather

13.3] Where do you see him / her 10 years down the line? He would become
healthier

Name : Levrat Vanessa ESCEM 2A
Age : 21
Sex : Girl
Occupation : student, business school
Nationality :French

Harshal !!
Well, Culture (cinema with Bolliwood, jewelry, silk / talor, traditionnal
music)

new technology engineers, english speaking business men but also very poor
people at the bottom of the society.

of India?
About India :
The several representation of gods and goddesses on every bases : clothes,
furniture, jewelry

About Indians : dark haired people, beautiful girls (bolliwood actress &
miss universe)

4] What do these visuals / images and signs / symbols suggest or signal? a
religious country, very traditional

5] What personal memories or associations do you have about India? An
indian temple visited in Thailand, Buddha Bar cds, indian songs mixed by
Claude Chal a very famous dj in France.

with India?
modesty / self effacement
kindness

China might evoke?
very difficult to anwser...



Honestly for the moment, my relations with India are limited. I really
don't know if they will intensify in the next years...
Some few cultural things inspired my daily life such as Yoga, Buddhist
principles, food, music.


emergeant country, new technologies

system of casts, demographic problems, economy



13.3 ] Where do you see him / her 10 years down the line

Name: Malti Wagde
Age: 80
Sex: F
Occupation: Homemaker (retired ☺ )
Nationality: Indian

1] When you hear ‘India’ what immediately springs to mind? Bharat mata ki jai

2] When you hear ‘Indian’ what immediately springs to mind? Maharashtrian
people

India?
About India : Holkars and Peshwas

About Indians :



India?

China might evoke?




11] What do you consider are the positives of India? Don’t know

12] What do you consider are the negatives of India? Everything is good

attitude, character, behavior) a young maharshtrian female

13.2] What kind of a relationship would you have with him / her? Cant ans

13.3] Where do you see him / her 10 years down the line? Cant ans

Name: Manish
Age: 28
Sex: M
Occupation: Labour supervisor
Nationality: Indian

1] When you hear ‘India’ what immediately springs to mind? Poor people

2] When you hear ‘Indian’ what immediately springs to mind? Poor people

India?
About India :

About Indians :



India?

China might evoke?




11] What do you consider are the positives of India? Rich culture

12] What do you consider are the negatives of India? corruption

attitude, character, behavior) Middle aged female

13.2] What kind of a relationship would you have with him / her? mother

13.3] Where do you see him / her 10 years down the line? In the same state

Name : N. Vitthal

Age : 69


Occupation : Retired, Former Chairman Central Vigilance Commission

I am a 69 year old Indian.These are my answers:

1.My home country,large old and dynamic.

2Bright self absorbed individual.

3Chattering ,colourful crowds.

4Lively vibrant culture

5Tolerant ,helpful friends.

6Pride and happiness.

7Chin a to me signals hard working disciplined inscrutable highly pragmatic
people

8Teach how to somehow get along in spte of all difficulties

9Yes Every thing I am is due to India .After all I am an Indian.

10This is my home.I was born here I hope to die here.

11Never say die spirit.

12Indiscipline .Corruption

13.1A cheerful young man proud of his heritage ans skills.

13.2 am his grand father.

13.3 Aself confident major player inthe global scene.

Name: Niraj Verma

Age: 24

Sex: Male

Occupation: Software Engineer

Nationality: Indian

Questionnaire:--

My Home

We (us)

India?
About India :
The Indian Flag and the map of India

About Indians :
Hospitality

The map represents the existence of India on the earth and the flag represents
the Country India itself around the globe.

There are too many to list as I have been born and brought up in India and have
so many memories associated with India

India?
This is my country and that’s where I want to go back to.

China might evoke?
Its different as China is not my Home and my Country.


On top of my head I can’t think of anything that India provides to world and no
other country can, it’s all competitive in today’s world.

But the culture and tradition is one aspect in which India makes a unique
contribution to the world.

All the possible ways.

I live in India so all the systems prevalent within India affect me daily
(Judicial, Legislative etc.)

There are a lot of natural resources which are positives for India but are not
utilized to the complete possible extent.

The corruption and illiteracy are the two biggest negatives of India.

India has a lot of different moods in different places, at few places it acts
like its rich and spents a lot of money and at others acts like its poor and
skips meals. It has a lot of strength and the spirit to fight back, its just that
its suffering from a few diseases and just like everybody there are two
portions of a human, one is ready to fight these diseases but the others not.
But India has started taking medicines and a good treatment, we just need to
see when it recovers to the normal.

Friendship.

I see India ten years down the line as very competitive and giving tough
competition to the rest of the world in all spheres.

Name: Pratibha Wagde
Age: 50
Sex: F
Occupation: Homemaker
Nationality: Indian

Questionnaire:--

1] When you hear ‘India’ what immediately springs to mind? The Himalayas,
oceans, etc

2] When you hear ‘Indian’ what immediately springs to mind? Feeling of
oneness

India?
About India :

About Indians :



India?

China might evoke?




11] What do you consider are the positives of India? secularism

12] What do you consider are the negatives of India? Lack of taking
responsibility about things

attitude, character, behavior) ageless female (bharat mata)


13.3] Where do you see him / her 10 years down the line? At the top of the
world

Name: Rajesh Singh Rathore

Age: 29

Sex: Male

Occupation: S/W Eng.

Nationality: Indian

Questionnaire:--

Feeling of Unity

Proud citizen of India

India?
About India : Tri-color (National Flag)

About Indians : Successful people

Diverse people living together

Current progress in financial sector

India?
I feel proud by looking at growth India is doing in each and every possible
field and making note to other countries.

China might evoke?
Same as when you heard about your rivals.

Intellectuality

Yes

Country’s progress has a great contribution in your personal growth.

Work force of intellectual people.

Government rules

Young, Dynamic and promising

A good partner to be with both of us can progress rapidly.

World leader

Name: Rashmi Ramtani

Age: 24

Sex: Female


Nationality: Indian

Questionnaire:--

A nation of diverse cultures blended into harmony

A software geek ☺

India?
About India :
The Taj Mahal / The Himalayas / the backwaters of Kerala / Mumbai’s local
trains / the desert of Rajasthan / bubbling energy of Goa / the scenic beauty
of Andaman islands/ the crowded metropolitans

About Indians :
People celebrating festivities together /Software professionals carrying a
laptop /Farmers striving in scorching heat /the dabbawallahs of Mumbai
working in a seemingly natural rhythm / the Yogacharyas and sages emanating
knowledge

The rich cultural heritage and its striking diversity – as if a million worlds have
come together

My entire life ☺

India?
Pride

China might evoke?
Connectedness with India …a sense of competition with China…
(Hindi Cheeni bhai bhai – Not anymore ☺)

I think it is the intellectual prowess of the Indians which benefits the entire
globe

Yes

In everyway I believe ☺

Her brain pool / rich heritage / unity in diversity / spiritual ideals

Religious dogmatism / lack of infrastructure

A youth still striving to make a mark on the globe with it’s never say die spirit
while fighting its own contravening forces

A mentor

A matured individual acknowledged worldwide as an intellectual force

Name : Regimantas Gervelis

Age : 21

Sex : male

Occupation : student / general manager – coordinator for development in an
international company

Nationality : Lithuanian


1] When you hear ‘India’ what immediately springs to mind? Interesting
culture, exotic, kind and friendly people, something attractive not only for
traveling in but having relations with too

2] When you hear ‘Indian’ what immediately springs to mind? Too bad that I
have not been to India, but anyway the Indians I’ve met in any part of the
world are impressive, driving, inspiring people

India?
About India : Taj Mahal, dances, music, old culture and (too bad) poverty and
war against Pakistan

About Indians : people with the very specific temper from the far east

4] What do these visuals / images and signs / symbols suggest or signal? No
particular idea – I simply don not like getting involved into deep analysis, but
overall I think India has to look for it’s own way to built a good future

5] What personal memories or associations do you have about India? Quite few
friends from India who live in Europe and friends that I met whilst studying in
France

India? Indians make me think deeply while communicating with them an’ it’s
very inspirational emotion

China might evoke? Personally I cannot even compare India and china. I have no
attraction towards China and Chinese people.

India has the potencial to do so (to contribute to the worlds life) but I see no
particular and clear direction where it goes. At the moment only individuals
form India create the image of the country, although it should be supported by
the country itself to build image

9] Does India affect your lives in any way? At the moment I have no strong
relations with India by plan to look for some kind of communication


11] What do you consider are the positives of India? As for any country – the
main thing is people – they are nice and talented – this is the place to start the
own country’s way

12] What do you consider are the negatives of India? Personally I don not see
clear direction to the prospective of this country. Quality but not the quantity
should be preferred.


attitude, character, behavior) age 25, male, on the crossroads of the life,
trying to take various challenges, and fighting for the right place, too little
sense of self – control, but on the other hand, this is a part of attraction.
Character: ambitious but young and inexperienced, has many choices and
trying to take up all of them. Simply should have priorities (more or less).

13.2] What kind of a relationship would you have with him / her? Such a
person would be a good friend of mine – same situation, same thinking way,
but trying to enter a new level of life and open new opportunities

It should a successful person with some background but still exploring new
life levels

Name: Sampada Wagde

Age: 23 yrs

Sex: Female

Occupation: Software Engg

Nationality: Indian

Questionnaire:--

Home sweet home.

Here’s someone you can trust.

India?
About India : mysticism, pomp and show, land of the maharajas

About Indians : saaris, jewels

4] What do these visuals / images and signs / symbols suggest or signal? The
glorious past of the country

5] What personal memories or associations do you have about India? Its my
homeland, all my personal memories are associated with India and Indians –
what do you mean by the question?

India?
Again, its home…….

China might evoke?
I have no feelings or emotions about China

It tells the world the meaning of unity in diversity..to hold a country as diverse
as India under one central administration is no joke…

In all possible ways it does..

I live in India, follow its socio economic norms and customs

Its diversity, quantity and quality of human resources

The compromising attitude

An ageless woman (a mother maybe..) with all the qualities of an Indian
mother..(well that’s the picture they stamp on our mind in school, right?) the
good old Bharat Mata.

Mother-child

In the same place. (she is ageless you see)

Name: Santosh kumar Khuntia

Age: 26

Sex: Male

Occupation: software professional

Nationality: Indian

Questionnaire:--

Software industry , Bollywood , 24-hour news channel , cricket

Tolerance & compatibility

India?
About India : Busy roads during morning hours & The National Flag

About Indians : A Proud man with high self-esteem

More & more no of people are getting involved in work & are always proud of
what they do .

Am born & brought up here in India

India?
The Values in my life.

China might evoke?
Not sure


It spreads the message of peace. Created awareness about Yoga & Pranayam
Makes life simpler for the people thru its software industry .

Yes

The freedom of speech & action as an democratic country makes me feel
good.

Democracy, The youth population , compatibility of Indian people

Cheap politics & Corruption

35,female, - , -, Optimistic & ready to go , Bold & Courageous, Still afraid to
take a plunge to new ideas ( all r in the same order as mentioned)(

As a friend & colleague

On the moon ,inspiring others ☺

Name: Shantanu Wagde (Handicapped)
Age: 18
Sex: M
Occupation: Student
Nationality: Indian

1] When you hear ‘India’ what immediately springs to mind? The map of India

2] When you hear ‘Indian’ what immediately springs to mind? The farmers

India?
About India :

About Indians :



India?

China might evoke?




11] What do you consider are the positives of India? Self sufficiency

12] What do you consider are the negatives of India? Westernization due to lot
of foreign companies

attitude, character, behavior) A man as old as the sun

13.2] What kind of a relationship would you have with him / her? He is my
father

13.3] Where do you see him / her 10 years down the line? Developed and
prosperous

Name: Shruti Raole

Age: 26 Yrs

Sex: Female

Occupation: Private Service Industry

Nationality: Indian

Questionnaire:--

Is mine; Corruption

We all

India?
About India :
Dividing lines between states

About Indians :
Always tolerating

Only diversity

Coming across different types of people (from different states, locations) gives
many different experiences

India?
It is very close to heart

China might evoke?
Sorry, I don’t know

Indians excel in almost all the fields they are given to work into, but same is
not the case with other country people where they are restricted very much to
their fields only.

Maybe

Can’t tell the difference exactly as I have never stayed out of India

Differences

Differences

Age: In thousands
Sex: Female
Choices: Did not understand this
Lifestyle: Diversified
Attitude: “Just Do it”
Character: Sorry, I don’t know
Behavior: Loving

I’m her lover ☺

On the top of the world, indeed!

Name: Shyam Wagde
Age: 53
Sex: M
Occupation: Service (civil engg)
Nationality: Indian

1] When you hear ‘India’ what immediately springs to mind? Colorful map of
India

2] When you hear ‘Indian’ what immediately springs to mind? Feeling of pride

India?
About India :

About Indians :



India?

China might evoke?




11] What do you consider are the positives of India? Its brilliant youth

12] What do you consider are the negatives of India? Petty politics

attitude, character, behavior) an ageless female (bharat mata)


13.3] Where do you see him / her 10 years down the line? At the top of the
world

Name: Siddhartha Das

Age: 24 years

Sex: Male


Nationality: Indian

My home

Me

India?
About India : Chak De India

About Indians : Saluting the National Flag

Nationality

All till except 2.5 months when I was out of India

India?
All feelings and emotions are born here in India…. And will die here in India

China might evoke?
I have never been to China and never would like to be there(China).

I am not concerned with the world…. To me its everything….. I am a selfish
guy.


Have never thought of it……but its always with me…. And I suppose with every
other Indian.

Already replied

I have never come across negatives… Me being a positive person.

Already replied

60 yrs, Female, Friendly, I don’t know….. cant describe as a personality

Obviously very close.

Don’t know. I have never seen myself 10 days down the line.

Name: Vishnu
Age: 43
Sex: M
Occupation: Driver
Nationality: Indian

1] When you hear ‘India’ what immediately springs to mind? Hindu people

2] When you hear ‘Indian’ what immediately springs to mind? Honest people

India?
About India :

About Indians :



India?

China might evoke?




11] What do you consider are the positives of India? unity

12] What do you consider are the negatives of India? crime

attitude, character, behavior) a young man

13.2] What kind of a relationship would you have with him / her? Don’t know

13.3] Where do you see him / her 10 years down the line? In the same state

Name : Sarika Chuni

Age : 24

Sex : Female

Occupation : Marketing Exec.




Crowds. Queues. Red Tape.


R.K. Laxman's common man.

India?
About India :

The Tricolour, Hindu Gods and Godesses, Street Urchins, Dilapidated buildings
right next to fancy ones (Contrasts).

About Indians :



21-year-old, male, working in a private company, fond of big malls and
multiplexes. Easy-going. Dislikes working under someone. Wants to start his
own business once he gathers enough experience. Religious. Culturally
confused.


Cordial.


Having started his own venture, struggling to keep it afloat. Thinking of going
back to a normal 9-5.


Code coolies. (Don't know if that is unique though)


Like it does every Indian's. Economically, socially, culturally. Not politically as
much, though it is invariably linked to the others.


Perseverance. Persistence. Population. Optimism.


Stubbornness. Population. Over-optimism. Red Tape.

Indians.

Name : Suhasini

Age : 24

Occupation : Student


Heterogeneity - culture.

A person saluting the tricolor with national anthem at the backdrop. ( I could
not think of anything specific) so over exaggeration here.

India?
About India :
Images of temples, suburbs of Mumbai or crowded Calcutta, vast fields.

About Indians:
Politicians claded in khadi attire, a teacher teaching in a small school, A
typical panwala, A techno savvy metro-sexual person.

About India:
An enriching place to travel both in terms of scenic beauty and in terms of
divers people.

About Indians :
They are hardworking and resourceful people trying to bring a balance between
the ethnic and western culture.

• The air-force camps where I stayed had a tolerant culture unlike cities
and in general civilian life.

• The tolerance level in cities is comparatively less than found in rural
india.

India?
Richness in heritage, cautiousness in occupying center stage in world forum,
anger about the corruption prevailing, Helplessness about the fact it is seen as
yet another ally of US.

China might evoke?
China is aggressive but constrained from within, Though the country projects
one voice it is not a balanced and debated opinion.
India on the other hand being democratic, though projects a chaotic image, but
has healthy way of approaching things by debating.

Rich technological contributions.


As a foreign national ( no)
As Indian ( yes)


It surrounding environment will determine the way I react to a particular
situation, the govt policies affect my way of taking decisions and u can think of
innumerable reasons


The democratic way of life, The balancing act that is still going on in
liberalization, The rich youth population India has.


The corruption prevailing in system, The loss of ethical stances in various
issues, The strong divide cropping up between rich and poor.

13] Imagine India as a person. Give a brief about his/her personality. (eg. Age,
Sex, attitude, character, behaviour)
Age-27

Sex- female

A very lively lady with most of the essential skill sets, most of them polished,
some of them unpolished, experimenting with various opportunities

14] What kind of a relationship would you have with him / her?
India is a good ally --- a kind of assistance to a leader…

15] Where do you see him / her 10 years down the line?
One of the ‘BIG TWO’ in total Asian perspective. Definitely not overtaking
china unless there is an internal conflict in china.

Name : Vikram Chitale
Age :28years
Sex :Male
Nationality :Indian


Ans: A Nation of Great Heros

Ans: All Indians are my brothers and sisters

India?
About India : Ashoka Chakara and National Anthem

About Indians :


Ans: Wide Spread and Mixture of variety of Sex,Creed and Religion

Ans:Mother Land
Ans: Global Equipped and Economically healthy country

Ans:Place of Education and prosperity and a democratic country

Ans: Democracy and Avaibility of resources

Ans: Education,development,democracy

Ans: Politics and Poverty

Indians.

Ans: Country of peace,prosperity,affection and unity

Name: Vijay Gupta

Age:26

Sex: M

Occupation: IT Consultant

Nationality: Indian


Growth/Corruption


Intelligent yet lazy people

India?
About India :

TajMahal, Movies, Bad Roads

About Indians :

Warmth yet laziness


India has immense potential in almost every field be it
Tourism/IT/Manufacturing but impotent govts and attitude of people is a big
obstacle.


I have grown up here and have lived in North/Central and southern India

India?

It’s a born here / lived here and will die here feeling

China might evoke?

It’s a fair competition where China has an edge right now.


Intelligent Population.


I live here, dear.



Waking up to the global possibilities and putting in some efforts.


Lots of corruption, and resilient attitude of people in general


21, F, sluggish and lazy in almost all walks of life but spends youthful
moments sometimes.



Leading the world.

Branding India Part 1, 2007

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Branding India Part 1, 2007