1. Ryan
C.
Marks
Public
Rela3ons
/
Strategic
Marke3ng
/
Mobile
Device
Marke3ng
Phone:
407.242.8548
Email:
rmarks.marke3ng@gmail.com
TwiHer:
@theryanmarks
LinkedIn:
www.linkedin.com/in/theryanmarks
2. Resume
Career
Objec*ve
• My
goal
is
to
understand
a
company’s
marke3ng
frustra3ons,
address
those
concerns,
and
then
implement
valuable
and
crea3ve
marke3ng
and
public
rela3ons
solu3ons.
Professional
Summary
• Strategic
marke3ng
by
understanding
clients’
businesses
• Thrives
on
using
/
implemen3ng
new
technologies
for
clients’
successes
• Big
picture
thinker
focused
on
quan3ta3ve
and
qualita3ve
metrics
• Online
/
offline
marke3ng
expert
Professional
Experience
BROOKSLACAYO
Freelance
Public
Rela*ons
Jan
2012-‐
Present
Clients:
JAXPORT,
The
KONA
School
at
Kona
Skatepark
Skills:
• Sell
BROOKSLACAYO’s
marke3ng
services
• Ar3cle
/
press
release
wri3ng
and
distribu3on
• Copywri3ng
/
tagline
crea3on
• Print
and
online
media
/
adver3sing
placement
• Online
media
expert
• Ac3va3on
/
experien3al
marke3ng
Result:
JAXPORT
• Challenge:
On
behalf
of
the
Jacksonville
Port
Authority
(JAXPORT)
work
with
Carnival
Cruise
Line,
local
businesses,
and
professional
associa3ons
to
promote
Jacksonville
to
visi3ng
cruisers
as
Florida’s
vaca3on
des3na3on,
in
addi3on
to,
a
cruise
ship
port.
• Created
CRUISE
JACKSONVILLE
tagline
“Florida’s
Vaca3on
Port”
• Project
creator
and
manager
of
cruise
ship
passenger
loyalty
program.
Led
design
and
development
of
rear-‐view
mirror
hangers
given
to
passengers
who
parked
at
the
cruise
ship
terminal.
Hangers
offered
passengers
incen3ves
to
visit
local
businesses.
• Project
creator
and
manager
of
CRUISE
JACKSONVILLE
mobile
applica3on
(currently
in
project
development).
Met
with
stakeholders,
local
businesses
and
applica3on
developers
to
design
s3cky
mobile
app
for
cruisers.
Mapped
app
integra3on
for
loca3on-‐based
search,
collec3on
of
user
informa3on,
payment
processing,
push
no3fica3ons,
and
analy3cs
segmenta3on.
3. Lionize
Public
Rela*ons
Resume
President
/
Owner
Jan
2008-‐
Jan
2012
Clients:
SEVEN
TIKI
Spiced
Rum
(Bacardi
USA),
Eastern
Surfing
Associa3on,
Plan
A
Public
Rela3ons
and
Marke3ng,
Brillo
Produc3ons
Skills:
Brand
strategy,
marke3ng
and
sales
• Ar3cle
and
press
release
wri3ng
and
distribu3on
• Annual
brand
ac3va3on
calendar
• Print
and
online
adver3sing
and
marke3ng
placement
• Social
media
• E-‐mail
marke3ng
• Ac3va3on
/
experien3al
marke3ng
• Media
coaching
Result:
SEVEN
TIKI
Spiced
Rum
• Challenge:
Develop
a
na3onal
marke3ng
campaign
for
Fijian-‐made
SEVEN
TIKI
Spiced
Rum
leveraging
the
quali3es
of
SEVEN
TIKI
Spiced
Rum
and
the
beach
lifestyle.
• Achieved
more
than
200,000
online
page
views
annually
• Organized
mul3ple
three-‐day
sampling
events
for
more
than
10,000
consumers
per
event
• Efforts
led
to
125%
year-‐over-‐year
product
sales
increases
and
250%
increase
in
product
sales
over
three
year
period
• Oversaw
$225,000
yearly
marke3ng
budget
• Public
rela3ons
efforts
valued
at
$65,000
in
annual
marke3ng
audit
• Wrote
contracts
and
managed
brand
spokespersons
exceeding
$60,000
annually
Eastern
Surfing
Associa*on
Board
of
Directors
May
2008-‐
Present
Skills:
• Marke3ng
CommiHee
member
• Co-‐Director
of
North
Central
Florida
District,
Co-‐Director
North
Florida
District
Result:
North
Central
Florida
District
• Challenge:
Amer
several
years
of
decreasing
membership
numbers
and
revenue,
implement
marke3ng,
on-‐site
ac3va3on
and
business
rela3onships
to
stabilize
and
grow
the
district.
• Established
direct
online
sales
channel
saving
$3,500
annually
• Nego3ated
sponsorship
contracts
worth
$3,000
annually
• Increased
year-‐over-‐year
district
membership
on
average
15%
for
three
consecu3ve
years
4. Resume
Plan
A
Public
Rela*ons
and
Marke*ng
Public
Rela*ons
Director
Feb
2007-‐
March
2010
Skills:
• Brand
strategy,
marke3ng
and
sales
• Business
development
• Public
rela3ons
direc3on
and
execu3on
• Copywri3ng
/
search
engine
op3miza3on
• Social
media
/
e-‐mail
marke3ng
Result:
Plan
A
Public
Rela3ons
and
Marke3ng
• Challenge:
With
Plan
A
having
several
clients
in
the
hospitality
technology
sector,
grow
the
client
base
and
retainer
revenue
through
new
client
acquisi3on
and
project
execu3on.
• Increased
monthly
retainer
clients
by
500%
• Generated
400%
increase
in
Plan
A’s
monthly
retainer
revenue
year-‐over-‐year
• Over
three-‐year
span,
marke3ng
audits
valued
public
rela3ons
efforts
over
$200,000
Educa*on
BA,
Corporate
Communica3ons,
College
of
Charleston,
Charleston,
SC,
2001
BA,
Philosophy,
College
of
Charleston,
Charleston,
SC,
2001
Community
Involvement
• Jacksonville
Chamber
of
Commerce
• GLOBALJAX
• Associate
Board
Member
KONA
School
• Eastern
Surfing
Associa3on
5. BROOKSLACAYO
Challenge:
On
behalf
of
the
Jacksonville
Port
Authority
(JAXPORT)
work
with
Carnival
Cruise
Line,
local
businesses,
and
professional
associa3ons
to
promote
Jacksonville
to
visi3ng
cruisers
as
Florida’s
vaca3on
des3na3on,
in
addi3on
to,
a
cruise
ship
port.
6. SEVEN
TIKI
Spiced
Rum
TM
Asher Nolan
Challenge:
Develop
a
na3onal
marke3ng
campaign
for
Fijian-‐made
SEVEN
TIKI
Spiced
Rum
leveraging
the
quali3es
of
SEVEN
TIKI
Spiced
Rum
and
the
beach
lifestyle.
7. Eastern
Surfing
Associa3on
Challenge:
Amer
several
years
of
decreasing
membership
numbers
and
revenue,
implement
marke3ng,
on-‐site
ac3va3on
and
business
rela3onships
to
stabilize
and
grow
the
district.
8. Plan
A
Public
Rela3ons
and
Marke3ng
Challenge:
With
Plan
A
having
several
clients
in
the
hospitality
technology
sector,
grow
the
client
base
and
retainer
revenue
through
new
client
acquisi3on
and
project
execu3on.
9. Ryan
C.
Marks
Public
Rela3ons
/
Strategic
Marke3ng
/
Mobile
Device
Marke3ng
Phone:
407.242.8548
Email:
rmarks.marke3ng@gmail.com
TwiHer:
@theryanmarks
LinkedIn:
www.linkedin.com/in/theryanmarks