1. DIGITAL
COUPONS
DIGITAL
COUPONS
DIGITAL
COUPONS
CAMPAIGN
PLATFORM
CAMPAIGN
PLATFORM
OFFERBEAM
Targeted Media Delivery Platform for Smartphones
Solution Brief
December 2012
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OfferBeam (C) Copyright December 2012 - All Rights Reserved

2. 1
What is OfferBeam
OfferBeam has developed a revolutionary
marketing & promotional platform that
enables businesses to harness the explosive
growth of smartphones and mobile shopping
to better reach and engage customers, drive
Key Features sales and increase profitability. OfferBeam
‘beams’ communications directly to
• Web-Based Targeting customers’ smartphones that are within close
Promotional & Marketing proximity to merchants’ locations, influencing
Platform for Mobile Users their purchase decisions at the exact moment
they are in the mindset to shop. In an
• Next Generation Geo-Specific effecient, effective and economical manner,
Targeting Engine to Deliver businesses are able to inform customers
Personalized, Timely & about an added discount, special promotion,
Effective Promotions complimentary reward, upcoming event,
product launch, daily specials, a guest
• Robust Self-Intelligent
celebrity chef, or new offering by simply
Campaign Management
beaming the information directly to their
Platform & Web Portal
iPhone, iPad, and Android smartphones.
• Event Driven Targeting and
Beam Radius with Business
Rules To Control Amount,
Revolutionary Technology
Size, and Location of Beams
The OfferBeam patent pending technology
• Easy to Redeem Digital enables businesses to have the control to
Coupons, View Exposure & completely tailor a marketing campaign to fit
Redemption Statistics their unique needs. OfferBeam targets
• Real-Time Insights & customers who are nearby and ready to
spend money by displaying compelling offers
Predictive Modeling Based on
from retailers, restaurants, and service
Users’ Historic Shopping providers in the area.
Journey Patterns
Unique to OfferBeam is the ability to
• On-Demand Tools, Analytics & capture geo-cookies during the customer
Dashboards to Measure and shopping journey to predict future shopping
Optimize Campaign Results patterns and deliver relevant and timely ad
media that influences purchase behavior. By
• Social Share Buttons for Offer understanding these patterns, targeting
Multiplier customers, adjusting campaign length, and
defining redemption methods, businesses can
• Scalable for Local & National reach new customers and grow profits in
Campaigns, Worldwide ways that work best for their business.
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OfferBeam (C) Copyright December 2012 - All Rights Reserved

3. OfferBeam Platform Easy To Use
• Create, Launch & Manage OfferBeam is easy to implement and
use, requiring no point of sale
Promotional Campaigns in
integration with registers at checkout,
Minutes additional hardware nor software to
• Reach Targeted Shopper maintain.
Segments Based on Buying Campaigns and promotions are created
Behavior, Geographic and then published using the OfferBeam
Demographic Information portal. They are beamed to the
OfferBeam mobile application on
smartphones. Customers download the
free mobile app directly from Apple
iTunes, Google Play or the OfferBeam
website. Customers’ smartphones alert
them of an offer when they enter pre-
defined beam locations within close
Customers Ready To Spend proximity to your retail location. Similar
OfferBeam is an innovative way to build to a text message, customers hear and
your business, increase sales, and reduce see the message displayed on their
your marketing costs. OfferBeam provides smartphone screen. In addition, text
a flexible and customizable marketing messaging rates do not apply and users’
campaign vehicle to get more customers data plans are not affected.
walking through your door by attracting
Redeeming offers is very straight
customers who are close by and ready to
forward. Customers simply show their
spend money.
phones, the QR or barcode is scanned
Greater Reach & Exposure or the offer number is manually entered
into the register to trigger the discount.
OfferBeam provides a means to offer
It is that easy.
specials and awards to attract new
customers or reward loyal ones by giving OfferBeam is more effective than
them an added incentive to visit your printed coupons, direct mail,
business. Customers can sing your praises newspaper, or internet advertising and,
and further promote your business on is eco-friendly.
Facebook, Twitter and other social sites
using OfferBeam’s social share features. • Over 13 million customer
location points captured in the
Connects People to Businesses OfferBeam database
OfferBeam customers include national and • 90% of customers viewed
local retailers, manufacturers, restaurants, beamed offerings
clothing stores, banks, drycleaners, drug
stores, grocery stores, automotive stores • 30-40% redemption rate when
and even a major league baseball team. offers are viewed
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OfferBeam (C) Copyright December 2012 - All Rights Reserved