YouTube Marketing: How to Increase Your Visibility and Grow Your Business With Online Video

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http://www.flyte.biz - If you want to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business, then you need to include online video to your marketing tool box. In this slide deck, taken from Rich Brooks' YouTube marketing presentation at the 3rd annual Social Media FTW Fall Conference (http://www.socialmediaftw.com) you'll see how to create videos that answer your ideal customers' questions, how to get them to rank higher, and how to generate more ROI out of each video. For more information and follow up questions, ask Rich directly here: http://www.flyte.biz/contact

Business Technologie

flyte school

YouTube Marketing:
How to Increase Your Visibility and
Grow Your Business With Online Video

Rich Brooks
flyte new media
www.flyte.biz
www.flyteblog.com
twitter.com/therichbrooks

TODAY’S GOALS

• Why online video?
• What your videos should be about
• How to promote your videos
• Examine advanced tactics
• How to measure your ROI

HOLISTIC WEB MARKETING

http://www.ﬂickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

http://www.ﬂickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction
• Retention

http://www.ﬂickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction
• Retention
• Conversion

http://www.ﬂickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction
• Retention
• Conversion
• Measurement

http://www.ﬂickr.com/photos/myklroventine/

SUCCESSFUL VIDEO TYPES

• How-tos
• Screen capture
• Testimonials
• Tours
• Tips/Secrets
• Series
• Response

UNCOVERING KEYWORDS

bit.ly/betterkeywords

WHY YOUTUBE?

• >55% market share of video hosting
• >2b video views/day
• 2nd largest SE; 3rd most visited site
• Avg. visitor spends >15 min/day
• Analytics w/a side of demographics

THANK YOU

Rich Brooks
ﬂyte new media
www.ﬂyte.biz
www.ﬂyteblog.com
twitter.com/therichbrooks

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YouTube Marketing: How to Increase Your Visibility and Grow Your Business With Online Video

1. flyte school YouTube Marketing: How to Increase Your Visibility and Grow Your Business With Online Video Rich Brooks flyte new media www.flyte.biz www.flyteblog.com twitter.com/therichbrooks

2. TODAY’S GOALS • Why online video? • What your videos should be about • How to promote your videos • Examine advanced tactics • How to measure your ROI

3. MY SUMMER VACATION...

4. MY SUMMER VACATION...

5. MY SUMMER VACATION...

6. MY SUMMER VACATION...

7. HOLISTIC WEB MARKETING http://www.ﬂickr.com/photos/myklroventine/

8. HOLISTIC WEB MARKETING http://www.ﬂickr.com/photos/myklroventine/

9. HOLISTIC WEB MARKETING • Attraction http://www.ﬂickr.com/photos/myklroventine/

10. HOLISTIC WEB MARKETING • Attraction • Retention http://www.ﬂickr.com/photos/myklroventine/

11. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion http://www.ﬂickr.com/photos/myklroventine/

12. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.ﬂickr.com/photos/myklroventine/

13. WHY VIDEO?

14. WHY VIDEO?

15. WHY VIDEO?

16. WHY VIDEO?

17. WHY VIDEO?

18. WHY VIDEO?

19. SUCCESSFUL VIDEO TYPES • How-tos • Screen capture • Testimonials • Tours • Tips/Secrets • Series • Response

20. WHAT DO I VIDEO ABOUT?

21. WHAT DO I VIDEO ABOUT?

22. UNCOVERING KEYWORDS bit.ly/betterkeywords

23. UNCOVERING KEYWORDS bit.ly/betterkeywords

24. GOOGLE INSIGHTS

25. GOOGLE INSIGHTS

26. SEARCH BOX SUGGESTIONS

27. SEARCH BOX SUGGESTIONS

28. CREATING EFFECTIVE VIDEOS

29. CREATING EFFECTIVE VIDEOS

30. CREATING EFFECTIVE VIDEOS

31. CREATING EFFECTIVE VIDEOS

32. WHY YOUTUBE? • >55% market share of video hosting • >2b video views/day • 2nd largest SE; 3rd most visited site • Avg. visitor spends >15 min/day • Analytics w/a side of demographics

33. YOUTUBE CONCEPTS

34. YOUTUBE CHANNELS

35. CRACKING YOUTUBE SEARCH

36. CRACKING YOUTUBE SEARCH

37. CRACKING YOUTUBE SEARCH

38. ENGAGEMENT

39. POST-LAUNCH CHECKLIST

40. POST-LAUNCH CHECKLIST

41. POST-LAUNCH CHECKLIST

42. POST-LAUNCH CHECKLIST

43. LINKING VIDEOS TOGETHER

44. LINKING VIDEOS TOGETHER