1. 2012
Referrals
5pg

2. Purple Cow 2012
Referrals
1
Purple Cow Referral Program:
If YOU: 1) are an existing Client of Purple
Cow, 2) have your own list of SME clients,
and 3) would like to create an additional
income stream that is passive & recurring
(from referrals that build up yearly, without
having to start from scratch every January),
give me a call! If our minds meet, it’s a ‘Go.’
Spread the Good News of Purple Cow to SME Nation!

3. Purple Cow 2012
Referrals
2
Program Mechanics:
The Purple Cow Referral Program pays out
10% of GRA’s net commission every year –
as long as your Client renews. Your referral
fees will reflect their payment mode:
annual, semi-annual, quarterly, or monthly.
If you build up a big block of business, you
may even get a 10% override on sub-
agents.
Spread the Good News of Purple Cow to SME Nation!

4. Purple Cow 2012
Referrals
3
GRA Backroom Administration:
GRA will pay you checks directly. Whatever
arrangement you make with sub-agents is
up to you, but GRA will not pay sub-agents.
GRA will process checks as-earned weekly,
and will not allow referrers to get involved in
servicing, billing & collections. GRA will also
not process any cash advances for agents.
Spread the Good News of Purple Cow to SME Nation!

5. Purple Cow 2012
Referrals
4
Purple Cow Marketing & Sales:
Purple Cow will pursue referrals according
to its own marketing and sales priorities,
and will not allow referrers to get involved
in any of the sales and renewal processes.
Clients will have the final say on their own
accounts, regardless of what the Referrer
wants, or what Purple Cow recommends.
Spread the Good News of Purple Cow to SME Nation!