6. PERSONALIZATION EXAMPLE MYWELL-BEING.COM
6
2013 OVERALL
BEST IN SHOW
Total visits: +36%
Unique visitors: +46%
Page views: +72%
Visit duration: +74%
2013 BEST WEB
EXPERIENCE
MANEGEMENT SITE
2013 MOST INNOVATIVE
ONLINE FORMAT
2013 BEST WEBSITE
DESIGN
2012 OUTSTANDING
ACHIEVEMENT
| 209 Essex Street 2nd Floor Salem, MA 01970 www.digitalbungalow.com |
Confidential
7. WEM CASE STUDY RESULTS
7
2013 OVERALL
BEST IN SHOW
Total visits: +36%
Unique visitors: +46%
Page views: +72%
Visit duration: +74%
2013 BEST WEB
EXPERIENCE
MANEGEMENT SITE
2013 MOST INNOVATIVE
ONLINE FORMAT
2013 BEST WEBSITE
DESIGN
2012 OUTSTANDING
ACHIEVEMENT
| 209 Essex Street 2nd Floor Salem, MA 01970 www.digitalbungalow.com |
Confidential
8. 8
Internet Retailer Top 10
Retailer
Revenues
1.
Amazon
$61.1 BN
2.
Staples Inc
$10.3 BN
3.
Apple
$8.83 BN
4.
Walmart.com
$7.70 BN
5.
Liberty Interactive Corp
$4.30 BN
6.
Sears Holdings Corp.
$4.20 BN
7.
Office Depot Inc.
$4.06 BN
8.
Dell Inc.
$3.90 BN
9.
Netflix Inc.
$3.61 BN
10.
Best Buy Co.
$3.35 BN
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
$50.25 BN
15. Getting Started
Have a conversation with your CMS provider to see if your CMS can support
personalization…be concerned if it can’t!
Research users and define personas/segments.
Define what conversion means for each user persona and map out what the
funnel looks like.
Develop a content strategy around each persona funnel.
Implement, test, and optimize—forever!
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
15
Editor's Notes
Segment Attributes: Brand new visitors to the site with no click activityUsers who have yet to be modeledWEM Output: Default version of the page
Segment AttributesDemographics: Male or Female, Under 60Tracked Site Activity: Users who have predominantly clicked on health related content. WEM Output: Web and email featured content is weighted toward new health content.
Demographics: Female, Age30-60Tracked Site Activity: Users who have predominantly clicked on Family & Social content. WEM Output: Web and email featured content is weighted toward new Family & Social content
Demographics: Female, Age30-60Tracked Site Activity: Users who have predominantly clicked on Family & Social content. WEM Output: Web and email featured content is weighted toward new Family & Social content
Demographics: Female, Age30-60Tracked Site Activity: Users who have predominantly clicked on Family & Social content. WEM Output: Web and email featured content is weighted toward new Family & Social content
WEM has been a huge success. User engagement is up across the board.Our client is thrilled!This project is a shining example of our ability to innovate beyond what we thought was possible, and to craft new technology that delivers on the WEM vision.
Amazon = 55% of the top 10, more than #2-#9 combinedWhy? What are they doing so right?
Amazon does a great job of leveraging heuristics to get users to purchase. They really understand how humans make purchasing decisions. Main concerns users would have? Is it a good product? Detailed descriptions, videos, ratings and review address this. What other products would I consider? “Based on previous purchases…”Is it the best price? Amazon marketplace prices address that [not shown]What else would I buy with it? “Frequently Bought Together” tells me thatSmart!
Amazon does a great job of leveraging heuristics to get users to purchase. They really understand how humans make purchasing decisions. Main concerns users would have? Is it a good product? Detailed descriptions, videos, ratings and review address this. What other products would I consider? “Based on previous purchases…”Is it the best price? Amazon marketplace prices address that [not shown]What else would I buy with it? “Frequently Bought Together” tells me thatSmart!
Extend this to email marketing. I looked at cameras on their site, so they sent me this email as a follow up.
Netflix suggests movies and TV shows based on what you’ve watched and what you’ve rated. Two axes: -Taste Preferences—what I’ve told them about what I like-Because You Watched Mad Men—activity based.Winning because they are really good at recommendations. Offered $1m prize. That’s how important recommendations are
