Lezing met Michael Braungart over Cradle to Cradle. Georganiseerd door The Project Network op 5 maart 2008 in de Amsterdam RAI.

1. CRADLE TO CRADLE DESIGN Designers for a Green World Michael Braungart Amsterdam March 5, 2008

4. SOURCE: Hamburger Umweltinstitut e.V. BAD DESIGN: CHROMATOGRAM FOR CHILDREN‘S TOY GREEN AND SUSTAINABLE CHEMISTRY?

5. HEAVY METALS IN TOYS Hamburger Umwelt Institute

6. BAD DESIGN: CHROMATOGRAM FOR PLASTIC BAG GREEN AND SUSTAINABLE CHEMISTRY?

7. „ LOW CADMIUM“

8. SUBSTANCES FOUND IN A PLASTIC BAG “ low cadmium”

10. ENVIRONMENTAL DISASTERS

11. ARE WE TOO MANY?

12. “ No goal is more crucial to healing the global environment than stabilizing human population.” Al Gore “ This rapid population rise puts enormous pressure on vulnerable areas like forests.” Al Gore

14. ARE THEY TOO MANY ?

15. THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS

16. CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY

17. ECO-EFFECTIVENESS CRADLE TO CRADLE : THE GOAL IS QUALITY ECO-EFFICIENCY DEFINE, INCREASE, SUPPORT, OPTIMIZE

19. OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED IDENTIFY THE BEST: ABC-X CATEGORIZATION

20. PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME ECO-EFFECTIVENESS CLIENTS AND SUPPLIERS ARE REGARDED AS PARTNERS FOR A QUALITY TO REACH.

21. CRADLE TO CRADLE METABOLISMS

22. DESIGN BEYOND PRODUCT DESIGN – BIOLOGICAL SYSTEMS Regenerate Regenerate Take Make Make Take

23. CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT

25. DESIGN BEYOND PRODUCT DESIGN - TECHNICAL SYSTEMS Regenerate Regenerate Take Make Make Take

26. FORD MODEL U „ The Model U is an exploration of our future vision.“ Bill Ford , Chairman and CEO Ford Motor Company

27. SHAW CARPETS: TECHNICAL NUTRIENT

28. CARPETS WHAT WOULD A CRADLE TO CRADLE CARPET LOOK LIKE?

29. TNO AND CRADLE TO CRADLE

30. “ Tweedaagse workshop over mogelijkheden toepassing Cradle to Cradle in Maastricht” A2 MAASTRICHT

32. A PROPOSAL FOR COPPER AND OTHER RARE METALS Exploration Mining Concentration Cu-production Manufacturing Use used products Dismantling Sorting MOVING BEYOND TODAY‘S RECYCLING

36. INTELLIGENT MATERIALS POOLING: MATERIAL FLOWS

37. BENEFICIAL ECOLOGICAL FOOTPRINT

39. Material ConneXion is the largest global resource of new materials. Our Library houses over 3,500 new and innovative materials representing eight categories: polymers, lass, ceramics, carbon-based materials, cement-based materials, metals, natural materials and natural material derivatives. We feature truly cutting-edge materials and applications. Complete Library information is accessible via the Internet, using Material ConneXion’s database. http://www.materialconnexion.com

41. CRADLE TO CRADLE: REMAKING THE WAY WE MAKE THINGS CRADE TO CRADLE DUTCH: afval = voedsel

42. International Congress and Exhibition for Innovation and Intelligent Design 12. – 14. November 2008 FRANKFURT, GERMANY www.nutec.de // +49 69 75 –59 99 NUTEC - Becoming Native to the Planet

43. EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart [email_address]