This session is designed to provide vital insight into engaging with young people and their parents, looking at how to reach the youth market in a positive and responsible way whilst delivering commercial, social and brand awareness strategies. Mark will illustrate his talk with examples of campaigns that successfully created relationships with schools and nurseries in order to achieve marketing objectives focused on parents.

2. A specialist agency focussed on reaching and engaging families, children and schools through education and entertainment to achieve marketing and social objectives National Schools Partnership

3. Our recent clients include:

4. Educational Relevance This session School Stakeholders Approaching Education Steps to Success Your Questions

5. Why Education? Engaging children CSR impact Strengthen your property Staff engagement & motivation Family audience Local marketing Education strategy Social impact

6. Educational Relevance This session School Stakeholders Approaching Education Steps to Success Your Questions

7. School Stakeholders - Schools UK England Wales Scotland NI Nursery 3,273 445 28 2,702 98 Primary 21,768 17,205 1,509 2,169 885 Secondary 4,209 3,383 222 378 226 Independent 2,527 2,239 66 115 17 Special Schools 1,378 1,065 44 226 43 PRU 506 455 51 Total 33,661

8. School Stakeholders - Pupils UK England Wales Scotland NI Nursery 157,600 37,400 1,800 106,100 12,400 Primary 4,892,000 4,087,800 261,600 375,900 166,600 Secondary 3,953,400 3,289,000 206,900 309,600 147,900 FE 1,046,600 928,2000 43,600 47,000 27,8000

9. School Stakeholders 9.7m pupils Governors DH DCSF OFSTED 0.5m teachers YST Admin staff LAs Parents Subject bodies

10. Educational Relevance This session School Stakeholders Approaching Education Steps to Success Your Questions

16. Educational Relevance This session School Stakeholders Approaching Education Steps to Success Your Questions

19. Step 2 – Educational Relevance Gain the Insight Be ‘up-to-date’ Understand the priorities Agree the ‘Links’ Curriculum Education Agendas Create Content Relevant Experts Test in school / college

20. Step 3 – Effective Partnerships

24. Step 4 – Creativity in Context SOURCE Existing Creative Strategy OR Specific Creative for Schools or Colleges SITUATION Creative inside Schools & Colleges engages differently from Creative outside

25. Case study - Dettol

26. Case study - Dettol

27. Case study - Dettol

28. 88% of girls said they understood more about the subject 84% of parents said it helped them to engage with their children Case Study – Lil-lets

29. Step 5 – Integration

30. Case Study - Garnier Ambre Solaire Situation UK rate of skin cancer Ambre Solaire market share

31. Garnier Ambre Solaire – Sun Awareness Week

35. Case Study – Cotswold Outdoor Situation 15 stores Core male customer base – aged 20-35 Objectives Build brand awareness and footfall amongst family consumers

36. Case Study – Cotswold Outdoor “ Celebrating the Outdoors” Targeting of schools local to stores. School Activity Days with outdoor challenges. Exclusive Store Weekends for families to visit. Outcomes 120 schools taking part 100,000 families reached

38. Educational Relevance This session School Stakeholders Approaching Education Steps to Success Your Questions

39. Thank you Mark Fawcett [email_address]