Strengthen Your Personal Branding - Rajiv Khurana

Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana

FLOW
Today
Concepts of Personal Branding
Ingredients of Personal Branding
Online actions for Personal Branding
Measurement of Personal Branding

OUR CONTACT WITH OUTSIDE WORLD
•What we do
•How we look
•What we say
•How we say

WHO
are
YOU?
Outstanding
Standing out

SelfImprovement
SelfPackaging

1937 Think and Grow Rich by Napoleon Hill.
1981 Positioning: The Battle for Your Mind,
by Al Ries and Jack Trout.
Popularized by Tom Peters.
Other names:
Impression management
Online identity management
Reputation capital
Reputation management

All of us need to understand the
importance of branding. We are CEOs
of our own companies:
Me Inc.
To be in business today, our most
important job is to be head marketer
for the brand called You.
- Tom Peters in Fast Company

Pvt. Ltd.

Marketing
and
Branding
Personal
and
Professional
Development
+ =

BRAND
A promise
kept over time

मेरे पास मााँ है…

सैंकड़ों में एक
हजाऱों में एक
लाख़ों में एक
करोड़ों में एक
मेरे पास मााँ है…
मेरा मुन्ना,
मेरी मुन्नी...

मााँ
taught
us
If wealth is lost,
Nothing is lost,
If health is lost,
Something is lost,
If CHARACTER is lost,
Everything is lost.

BRANDING

Personal
Branding…
Is for anyone who wants to
do business online or
offline!
Figure out what makes you
unique and advertise it to
the world!

Personal Credibility
Promotability
Potential Spotting
Positive Reputation
Powerful Leadership
Professional Standing
Benefits

Talent Passion
Experience
Values
Strengths Ideals
My
BRAND

Where does it work?
not

जो दिखता है
वो बिकता है

Values: “My principles are…”
Beliefs: “I am motivated by…”
Reputation: “I am known for…”
Behaviour: “My personality is…”
Skills: “I excel at…”
Image: “My style is…”

Reliable
Assertive
Jovial
Innovative
Virtuous

GNIDNARB
Personal

GNIDNARB
Personal
Build
yourself
Authenticity
Be before you do
Behaviour
Stay right
Credibility
Do what you say

GNIDNARB
Personal
Receive
feedback

GNIDNARB
Personal
Articulate
needs Position your VALUE
Avoid self promotion
Seek ‘mindshare’

GNIDNARB
Personal
Nurture
network
Grow beyond
card exchange
Me. Me. Me.

GNIDNARB
Personal
Deliver and
monitor

GNIDNARB
Personal
Invigorate
learning
and
packaging

GNIDNARB
Personal
Nourish
presence in
social media
and web

GNIDNARB
Personal
Give
more

GNIDNARB
Strengthen Your Personal
Online

GNIDNARB
Online
Be active

GNIDNARB
Online
Recognize, endorse and
recommend others

GNIDNARB
Online
Avoid cynicism, criticism
and dirty messages

GNIDNARB
Online
Note progress of
people; compliment

GNIDNARB
Online
Develop content

GNIDNARB
Online
Involve and
engage in groups

GNIDNARB
Online
No overbearing
messages – religious,
political, communal…

GNIDNARB
Online
Give respect to section
66A, IT Act.

Me Pvt. Ltd.Strengthening Personal Brand
B
R
A
N
D
Measuring my
Impact

B
R
A
N
D
Business
possibilities,
repeats, longevity,
recall…

B
R
A
N
D
Respect, Affection,
Reputation, Awe!

B
R
A
N
D
Ambassadors of
Goodwill and
referrals +
engagement

B
R
A
N
D
Number of views,
likes, endorsements,
invites, shares,
retweets…

B
R
A
N
D
Die-hard friends
from business
associates and
acquaintances

To find yourself,
think for yourself.
- Socrates
rajiv@rajivkhurana.com
9810211256

Strengthen Your Personal Branding - Rajiv Khurana

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