1. African story telling isibongo "Everything in life is a story" Laurens van der Post.

2. The first record of the word boredom is in the novel, Bleak House, by Charles Dickens, written in 1852, although the expression to be a bore had been used in the sense of "to be tiresome or dull" since 1768 Boredom has been defined by Fisher in terms of its central psychological processes: “an unpleasant, transient affective state in which the individual feels a pervasive lack of interest in and difficulty concentrating on the current activity”

4. AKA Boredom is not a sales strategy

5. What I found out when selling HR software. It took a while to learn this.

6. showing

7. yet

8. another

9. feature

10. and

11. Configuration option

12. won’t

13. win

14. the

15. deal

16. ever

17. Hungry customers

18. Recipe blah blah blah blah blah blah blah blah blah blah blah blah blah blahBlahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblablahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblah blahblahblahblahblah blah blah blah blah blah blahblahblah blah blah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blahblahBlahblahblahblah blahblahblahblahblahblahblahblah blahblahblahblahBlahblah Blahblahblahblah blahblahblahblah blahblahblahblahblah blah blahBlahblahblahblah blahblahblahblah blahblahblahblah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah Blahblahblahblahblahblahblahblahblahblahblahblah blah blah blahblahblahblahblah blahblahblahblahblahblahblahblah blah blah blah Blahblahblahblahblahblahblahblahblahblahblahblahblah blah blahBlahblahblahblah blahblahblahblahblahblahblahblahblah blah blah Blahblahblahblah blahblahblahblahblahblahblahblahblah blah

19. menu

20. Taste

21. Imagining a thing you can’t see or touch is hard

22. What do we do?

23. Show early and often

24. Research and Personalise

25. Research and Personalise

26. Show early - a simple taste. A fresh bread roll.

27. Talk about real live customers all the time, not just in the formal sessions. Details work.

28. If they want vegetables, let them order. Then bring it on.

29. Put corporate stuff in the customer context

30. Give the demo away. Let the customer do the selling.

31. your awesome competitive advantage

32. Customers

33. Lots of live ones

34. Tell their Stories

35. & you are un beatable