4. 2CorporateCommunication
project Corporate Identity Guide
description For this project it was required to design a
new brand with its corporate identity. With the lack of
variety of beers in the local market, the concept is based
on a unique new ale which provided a pleasant experience
for a more particular beer consumer. The brand displays a
strong characteristic, through unique logos, and the
branding of promotional items.
deliverables Printed Corporate Identity guide
left Ice bucket Right Six-pack
left Logo - Graphic guidelines
ELINES
Full Colour
Black
Negative
Facing page
CORPORATEIDENTITY3
PACKAGING - SIX PACK
This pack will inclide 6 bottles of
Langras Ales. It will ne sold as
an six pack or will be included
in the case of twenty four.
BRANDING - ICE BUCKET
Branding is important on items such as ice buckets.
The use of items with correct bacground colour
compliments the logo or the design elements.
5. 4CORPORATECOMMUNICA-
left Beer bottle top Corporate vehicle
right Beer glass bottom logistics van
facing pagebelow
BRANDING - DELIVERY TRUCK
The use of the logo and elements
combined should be used in a
sublte manner. Logo must be
prominent on vehicle.
identity promotes the brand in a
positive manner. Branding of vehicle
must be subtle.
CORPORATEIDENTITY5
6. 6CORPORATECOMMUNICATION
project Brand Union reward scheme
description The purpose behind this project was to cre-
ate a unique global brand name and identity for a special
customer reward scheme. With current emphasis on
healthy living, including means through which to enhance
the body via exercise, specific food choices and daily ac-
tivities. Consumer rewards would be given to members of
“Livelife” based on their choices of purchases at various
stores.
deliverables Printed materials
left Corporate identity guide
livelife
livelife
livelife
livelife
livelife livelife
livelife
livelife
Corporate Identity for: lifelife
Primary Logo:
Colour & Black and White Application:
Primary Colour Breakdown:
C
M
Y
K
C
M
Y
K
C
M
Y
K
C
M
Y
K
C
M
Y
K
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
0
0
0
100
71
5
7
0
67
0
10
0
40
0
80
0
34
0
75
0
R
G
B
R
G
B
-
-
-
-
-
-
R
G
B
-
-
-
R
G
B
-
-
-
R
G
B
-
-
-
35
31
34
0
182
222
35
193
223
163
207
97
177
213
108
Colour
Application:
Black and White
Colour
Application:
Colour
Varaition
Colour
Application:
Colour
varaition
On colour background On colour background
REWARDSSCHEME7
!Get rewarded for living life
www.livelife.com
Get rewarded for living life
www.livelife.com
livelife
right Advertisement poster
left Members award scheme card
THEODORE SWARTS
2953 2119 9781 0067
Valid Thru 08/10
livelife
USE OF THIS CARD IS SUBJECT TO THE CARDMEMBER AGREEMENT
Cardmember Signature
www.livelife.com
24 Hour Customer Service: 1800 555 1387
livelife2953 2119 9781 0067
TSWARTS
THEODORE SWARTS
2953 2119 9781 0067
Valid Thru 08/10
livelife
USE OF THIS CARD IS SUBJECT TO THE CARDMEMBER AGREEMENT
Cardmember Signature
www.livelife.com
24 Hour Customer Service: 1800 555 1387
livelife2953 2119 9781 0067
TSWARTS
7. left Instore rewards section - Water
top Members Log in page
center Instore rewards section - Fruit
bottom left Tips and suggestions page
right Instore Bio-metric measurement system
right Rewards page
facing page
above
8CORPORATECOMMUNICATION
livelifeMY PROFILE MY HEALTH FORUM CONTACT US Welcome Theo Swarts / February 17, 2009.
Join About us Contact us Rewards Policy
Activities
Food
Exercise
Go Running! here is how
This week:
1. Before you start your workouts, make sure you warm up properly by walking for
5 -10 minutes. You should always end your workout with a cooldown.
2. Week one: Walk for 6 minutes, then jog at an easy pace for 1 minute. Repeat 3
times. Aim for three sessions with that same sequence for week one.
3. Week two: Walk for 5 minutes, then jog for 2 minutes. Repeat 3 times. Aim to do
three sessions in week two.
4. Week three: Walk for 3 minutes, then jog for 4 minutes. Repeat 4 times. Aim for
four sessions in week three.
5. Week four: Walk for 2 minutes, then jog for 5 minutes. Repeat 4 times. Shoot for
four of those sessions in week four.
6. Week five: Walk for 2 minutes, then jog for 8 minutes. Repeat 3 times. Do four of
those session in week five.
7. Week six: Walk for 2 minutes, then jog for 9 minutes. Repeat 3 times. Try to do four
sessions for week six.
8. Week seven: Walk for 1 minute, then jog for 11 minutes. Repeat 3 times. Do four
sessions this week.
9. Week eight: Congratulations on making it to week eight! For your first run this week,
try walking for 5 minutes to begin and end the workout, and run for 20 minutes in
between. By the end of the week, try to run for 30 minutes without stopping.
Aim to run for 30 minutes four times a week, and you'll notice that your stamina and
fitness will continue to improve. Soon you'll be ready to run your first 5K!
Buy vitamin water at Traders Joe
and recieve double the points on
your healthy purchase.
Join any of these Yoga Clubs and
begin a spirtual lifestyle.
Read More
Read More
livelifeMY PROFILE MY HEALTH FORUM CONTACT US Welcome Theo Swarts / March 02, 2009.
Join About us Contact us Rewards Policy
Activities
Food
Exercise
Top Winners:
Congratulations!
Theo,
Your lifestyle looks excellent. You have
recieved a pair of New Balance shoes too
keep up with those fun runs. Keep it up!
Click here to recieve your e-voucher.
Click here for more.
1. Niel Maartens
Niel, with 15000 points
has recieved an $350
voucher with New Balance
2. Brain Wilson
Brain with 13500 points
has recieved an $350
voucher at Traders Joe’s
3. Matthew Negele
Matthew with 10500 has
recieved a $80 voucher with
Jamba Juice
livelifeLogin Password GO!
Get rewarded for living life
Join About us Contact us Rewards Policy
REWARDSSCHEME9
8. 10CORPORATECOMMUNICATION
a Click away from
visit us at www.itworxsa.co.za or
at the Kollande Mall
project Retail Branding and Marketing
deliverables Print material, 3D mock ups and website
description This project required to creating a marketing
strategy for a retail business ‘IT Worx SA’ situated in a local
mall. The purpose was to recreate a new campaign to
enhance the overall corporate identity of the business, to
reach a broader clientele through the means of a newly
created website, clothing and general branding.
left Instore rewards section - Water
CORPORATEBRANDING11
The New HP 310
notebook.
it Connects
it Services
it Delivers
www.itworx.co.za
Get yours at Itworxsa at
Kollande Mall.
R 7999.95
08600 IT WORX
TECHNICAL SUPPORT
top Newspaper advertisement
bottom Rubber gaurd
9. Terms and Conditions About Us Contact Us Privacy Shipping
Sign In Register
Product Search
Subscribe
My Cart
Home Contact Us Store Locator
Information
Products
Questions
Service
Audio
Audio
Speakers
Headphones
Terms and Conditions About Us Contact Us Privacy Shipping
Sign In Register
Product Search
Subscribe
My Cart
Home Contact Us Store Locator
Information
Products
Questions
Service
Audio
Speakers
Phillips
Phillips M200
Gaming, music or movies… your PC will come alive!
The ported wood subwoofer adds a new level
in gaming realism!
Part #37127152
Logitech
Logitech S120
Enjoy rich, full sound, edgy design, and convenient controls.
The Logitech S-120 speaker system is the perfect audio
companion to your PC or notebook.
Part #: 37257900
Sony
Sony T100
This amazing system brings simplicity and performance
together by pairing a center speaker and subwoofer to
create a surround sound experience in a compact package.
Bring your movies to life with the HT-CT100.
Part #: 45419649
ADD TO CART
ADD TO CART
ADD TO CART
R 399
R 289
R 349
12CORPORATECOMMUNICATION
top Website sub-catergory
bottom Website sub-category products
CORPORATEBRANDING13
left Text Message Notices
center Corporate Clothing
right Pull up banner
11. 16ADVERTISING
project Oppikoppi Productions: Campus Invasion Tour
deliverables Printed materials and 3D mock ups
description This project required developing a campaign
for the promotion and advertising of the national Campus
Invasion Tour taking place in 2010. The project was aimed
at students therefore the visual appeal was centred around
student life. Branding the campaign “Utopia” and following
through with a colourful design, with the intent of encouraging
the freedom to express oneself through individuality in
unity.
left Advertisement Poster
center Billboard 3D Mock up
facing page
OPPIKOPPIPRODUCTIONS17
12. 18ADVERTISING
left Wristband 3d mock up
right Button 3D mock up
OPPIKOPPIPRODUCTIONS19
left Promotion t-shirt 1
right Promotion t-shirt 2
13. 20ADVERTISING
top left Flyer Front
bottom left Flyer Back
right Magazine Advert
OPPIKOPPIPRODUCTIONS21
top Website home page
bottom Website ticket info page
14. 22ADVERTISING
project interactive design for the Internet
deliverables Interactive website
description The project requirements were to develop an
online marketing strategy for an energy drink as well as to
create an interactive website. Choosing the brand, Vitamin
Water, was unique in the sense that it was new to the market
and it presented an alternative to more common known
energy drinks. The focus was put on adding to one’s
lifestyle, enhancing every day life via a health oriented
product. The website functioned not only as an advertising
campaign but also as a tool to access daily health tips,
represented via various lifestyle choices.
top left Home page
bottom left flavour drop-down
bottom center lifestyle drop-down menu
bottom right exclusive drown-down menu
InteractiveDesign23
left flavour choice
right top flavour choice
right center flavour choice
right bottom flavour choice
15. 24ADVERTISING
left lifestyle choice - health
bottom left daily health tips
bottom right members page
top left lifestyle choice - music
top right lifestyle choice - social
bottom left lifestyle choice - sports
bottom right lifestyle choice recreational
facing pages
InteractiveDesign25
16. 26PROMOTIONDESIGN
project Viral Campaign
deliverables Print material, 3D promotion items and
website
STUDENTS ESCAPE FROM TUKS
Still image of video that captured the students running. Video by Theo Swarts.
“each displayed abnormal
feelings of disinterest
and boredom”
Everyone knows that at this time
of the year pressures run high and
responsibilities are endless. But no
one was prepared for the events
that followed on Monday morning
when five students cracked under
the pressure and decided to run.
It is reported that five students
from the University of Pretoria
have escaped and their
whereabouts unknown. Police
investigators have begun an
intensive search for these rogue
students identified as Alexander
Melck, Kim Ireland, Simon Martin,
Niel Maartens and Ntope Mapefane.
Family and friends of these
fugitives have been questioned by
authorities for any information that
may bring the location of these
students to light. Lesley Ireland,
mother of missing student Kim,
expressed her concern for her
daughters safety and could not
think of any reason for her
disappearance. Similarly, Jake
Wessels, Alexander’s roommate,
explained that he had not seen
Alexander for the past week and
describes this as unusual
behaviour.
Investigators thought they had
stumbled onto a lead after
identifying a common thread
between the students in question.
Each displayed abnormal feelings
of disinterest and boredom as well
as a lack of enthusiasm and police
wonder if this may be the cause of
their actions.
Any information reguarding these
runaway students that may shed
some light on their
disappearances should be
reported to Detective Mac
Abrahams who can be reached on
083 467 8002
description For the viral campaign groups had to choose
an existing brand and create a unique campaign in order to
build its customer database. Kulula.com, a national airline.
The main concept was to have five students going for the
‘great escape’ and their whereabouts were unknown, the
approach we took was to create a a fun competition in which
the public’s participation was via a website we created, clues
were given daily while participants tried to locate the
individual student’s “travel destination” around the world.
The themes were co-ordinated with the existing airline’s
colour scheme and carried through with local publicity
aspects such as flyers and posters and an interactive
activity via a daily blog.
top left promotion hype helicopter
left campus newspaper article
bottom left wanted milk boxes
right wanted poster
facing pages
VIRALCAMPAIGN27
18. 30PACKAGING
project Introspective Design – Book
size 300 x 300 mm
deliverables Game
description In this project required designing a form of book creating a visual account
of my life. The aim was to introduce different chapters or themes to suit the design,
importance was placed on the integration between text and images to suit a stylistically
resolved design. Each book had to consist of a cover and three different parts.
By developing a book for my life, I decided to design a board game about myself
because of the varied history of my past. The game stylistically is playful and funky
which depicts my personality showcasing the different stages of my life that consist
of; infant, teenager, and adult.
left open box
right box
INTROSPECTIVE31
top board game and cards
bottom board game and cards
19. 32PACKAGING
project Health supplement drink
size 130 x 50 mm
deliverables Packaging and promotional items
description The aims of this project were to research and design a
product for a health centred target audience. Through branding one had
to place utmost importance on the specific target audience, because of
the health issues and demanding lifestyle of such an audience.
By choosing a health supplement drink for diabetics, the project gave me
the perfect opportunity to conceptualize and design according to their
needs. Researching the various health products on the market directed
me into designing a clean and visually pleasing product which appeals to
the target market.
front front of box
back back of box
HEALTHPACKAGEDESIGN33
center rotated view of can
20. 34PUBLISHING
project The Book Project
size 400 x 297 mm
deliverables Book
center book and dust cover
description For this project it was required to develop a unique concept for a book
dealing with someone whom they perceived as being ‘A Person of Worth.’ The criteria
involved emphasized on design, layout and typography. Furthermore I had to interview the
chosen subject, research their history and combine the overall project with visuals done
via photography. Each of the nine chapters being thematically designed, written and
co-ordinated to represent the individual’s personality.
BOOKDESIGN35
left title page
right credit page
23. 40INFORMATION
project Social awareness campaign
deliverables Printed material
right Campaign Poster
description The purpose behind this project was to
develop a social awareness campaign to conserve energy
throughout South Africa. Through this campaign one can
change personal behaviours and mindsets about the energy
crisis in South Africa.
My aim for the project was to create a creative campaign
which may change the emotional behaviour of individuals.
Thus I used people to promote the campaign, ‘Shed some
light’ in which individuals can be the solution towards the
crisis, preferring a more subtle approach in a relatable
manner rather than facts and data.
ENERGYCAMPAIGN41
bottom Billboard Advertisment
top Magazine advertisment
24. 42INFORMATION
project Social awareness design
description This project was one of social awareness,
it was required to find and research a social prob-
lem within South Africa. The unregulated public
transportation system of mini buses provides daily
travelling for the majority of black Africans. To an non-
user or tourist these means of transportation may
seem chaotic but in truth it is a magnificent
system although unsafe. My concept was based on
a solution for the large amount of the tourist that will
be flocking to the Soccer World Cup in 2010, which
would see the lack of a proper system of transportation to
sustain the masses. The system provides travellers
with a structured map, signage through the major
city, and a mobile application. Through studying the
maponewillbeadvisedonlocalvernacular transportation
and safe travelling to destination such as stadiums,
malls, and local attractions.
deliverables Printed Materials
center Billboard at tourist locations
Taxi Way
Ask for map at info desk or hotels
Billboard
Billboard at Airport
SOCIALAWARENESS43
bottom Route card-map locations
top Route card-map guidelines
OldJohannesburgrd
Lyttleton Rd.
H
endrik
Vervoerd
D
r
JohnVosterDr
Jean
Ave
Botha
Ave
N1
N12
South
St
Lenchen
Ave
Centurion Taxi
News Cafe
Centurion Mall
Dros
Rapsody’s
Makro
Clubview View Centre
Centurion Area
Waterkloof Rd
Lynnwood Rd
AtterburyRd
Brooklyn Taxi
Cafe 41
Middel St
Charles St
DuncanRd
QueenWilhelminaAve
Walker St
George Storrar Dr Brooklyn Square
Brooklyn Mall
A.R. Memorial Bird Sanctuary
Brooklyn Area
Lynnwood Rd
Loftus Versfeld
Jorissen St
Burnett St
Univ
ersity
Rd
Duxbury
Rd
DuncanSt
Schoeman St
Pretorius St.
Church St.
Park Rd
Tom
pson
St
Atterbury Rd
Lynnwood Rd
SimonVermootenRd
Rossouw
St.
GeneralLouisBothda
Dr
N1
N 4
LynburnRd
RubidaSt
Old
Johannesburg
rd
NelsonMandelaDr
QueenWilhelminaAve
George Storrar Dr
Eufees Rd
BothaRd
ElandspoortRd
N14
R
21
12
Kranskop
Voortekker Monument
Freedom Hill
H
endrik
Vervoerd
D
r
N1
Skinner St
ScubartSt
D.F.MalanDr
AndriesSt
BosmanSt
Church St
NelsonMandelaDr
JeppeSt
BeatrixSt
HamiltonAve
Schoeman St
Pretorius St
Church St
Proes St
Struben St
Edmond St
Boom St
Bloed St
PaulKrugerSt
Chr
PotgieterSt
Dr.
Savage
Dr
Voortrekker Rd
N1
N 4
MooiportRd
Zambesi Dr
LavenderRd
H.F.VerwoerdDr
MansfieldAve
Kolonade Mall
Kolonade Taxi
Wonderboom Nature Reserve
News Cafe
W
aterm
eyer
St
Botannical Gardens
Silverton Taxi
Pretoria St
N1
N 4
W
atlo
o
Rd
Dykorrd
SimonVermooten
Stormvoel Rd
Cussonia Ave
Poineer Museum
Silverwater Crossing Mall
N1
Atterbury
Rd
GeneralLouisBothaDr
Hans Strijdom
Dr
G
arsfontein
Rd
LoisAve
Menlyn Taxi
Rapsody’s
Atterbury Value Mart
Menlyn Mall
Kruger House Museum
National Cultural Meseum
Pretoria Zoo
Church Sqaure
Pretoria Taxi
Union Buildings
Pretoria CBD Area
Monuments Area
Silverton Area Kolonade Area Menlyn Area Lynnwood Area
Lynnridge Mall
Lynnwood Taxi
Safari’s
Cheeky Monkey
Hatfield Area
Shopping Malls Place of Interest
Restuarant & Bar Museum
Taxi hub
Map Content
Area Routes:
Places:
Pretoria CBD
Silverton
Kolonade
Menlyn
Lynnwood
Monuments
Centurion
Hatfield
Brooklyn
Hatfield Mall
Hatfield SqaureHatfield Taxi
5km = 15minutesCenturion
Menlyn
Lynnwood
Silverton
Brooklyn
Kolonade
Monuments
Hatfield
Loftus Versfeld
Pretoria CBD
Pretoria/ Tswhane Public Taxi Map
Pretoria/Tswhane
PublicTaxiInformationMap
Lynnwood
Hand signals for
Specefic destinations:
Public Taxi Information:
Hand signals for travel in local area:
How to pick up Taxi:
Enquire map for nearest
Taxi hub or route.
Use hand signals to indcate
to Taxi Driver the final
destination.
Travel in groups for
your own safety around
areas.
Indicate to driver your
final destination.
Tell driver your
final destination
MonumentsTown Centre Local
World Cup Venue
Pretoria CBD Centurion Brooklyn Hatfield Menlyn Lynnwood Silverton Kolonade
Loftus Versveld
1 2 3
Local Hub
Hand signal for
! EMERGENCY CALL 112
25. 5km = 15minutesCenturion
Menlyn
Lynnwood
Silverton
Brooklyn
Kolonade
Monuments
Hatfield
Loftus Versfeld
Pretoria CBD
Centurion Area
Menlyn Loftus VersveldBrooklynMonuments
Routes Available:
Public Taxi Map
Pick up signage on locationPick up signage
Taxi Way
5km = 15minutesCenturion
Menlyn
Lynnwood
Silverton
Brooklyn
Kolonade
Monuments
Hatfield
Loftus Versfeld
Pretoria CBD
Centurion Area
Menlyn Loftus VersveldBrooklynMonuments
Routes Available:
Public Taxi Map
Pick up signage on locationPick up signage
axi Way
44INFORMATION
right 3D mock up
left Taxi-stop area signage
SOCIALAWARENESS45
center Mobile Map application
27. project Digital Imaging
deliverables DVD cover and animation
right Dvd cover
48ILLUSTRATION
description The goal of this project was to establish an
in-depth understanding of character animation through
creating a computer animation thus exploring the techniques
of clay-mation. The storyline created was based on the
perception of appearance and the judgments resulting from
misinterpretation of character. The clay-mation was shot on
set using a 35mm digital SRL
center storyboard
ANIMATION49
28. 50ILLUSTRATION
description The It was required to design a TV spot to
flight on MTV Africa which promotes the idea of ‘design is a
good idea’. One had to familiarize oneself with MTV Base’s
identity and the animation had to include an original
soundtrack.
The concept is based around ‘design is a good idea’, and
I connected this idea with an African sense by using five
ordinary people who unite to create a feel for music and
imagination through the use of drawings only. The
characters was shot in-studio with a 35mm digital camera
and then animated.
project MTV Base animation
deliverables Animation
ANIMATION51
center storyboard
29. project Cyanotype
size 220 x 220 mm
deliverables Fabriano Paper print
52CYANOTYPE
description For this project it was required to capture a
unique image on film or digital format. Once the image was
taken it was printed on transparency film and processed in
the darkroom and outdoor light, this technique is known as
Cyanotype.
FILMSEQUENCE53
project Crossed proccesed Sequence image
size 960 x 220 mm
deliverables Mounted sequence prints
description In this project it was required to photographically
create a cross-processed sequence image using colour
film. One could capture any unique scene in a serious of
coherent landscape images
30. project Photographic imaging
size 297 x 210 mm
deliverables Film paper
54PHOTOGRAPHY
description The aim of the project to explore the essentials
of photography. It was required to use a film camera with
black and white film to capture different themes such as
architecture, and environmental portraits. The images had
to be visually and technically outstanding through the use
of correct exposure, composition, and ambient lighting. The
prints had to process in a darkroom.
project Digital darkroom
size 297 x 210 mm
deliverables Digital prints
Fashion56
description This project required one to capture plan and
shoot fashion images in digital format and then enhanced in
Photoshop. The project was cantered around the digital
darkroom and numerous techniques were explored throughout
the production.
31. project Film photography
description The Book Project
size 420 x 297 mm
deliverables Book
56PHOTOGRAPHY
description These photos were taken on film and are part of
my photographical studies prior to the University of Pretoria.
BLACKANDWHITEPHOTOGRAPHY57
