In 2014 Branded Arts and Entertainment went blockbuster. As the sheer volume of projects grew, so too did the levels of ambition as brands hit the box office, the TV schedules, global news stands and YouTube. In this presentation Branded Arts Review editor Danielle Long reviews the standout work. See which projects made the Best Of 2014 list. The full publication review is available at http://theonecentre.com/bar About BAR Branded Arts Review is an online publication dedicated to showcasing the best branded content, entertainment, design, architecture, technology, products and experiences from around the world. Published weekly, BAR features in-depth and brief 'snackable' reviews, as well as videos, events, and keynote presentations. The publication was created and launched by multidisciplinary brand agency The One Centre in 2012 to celebrate great work and also demonstrate the kind of brand building ideas it creates for clients using all forms of creative artistry. Follow BAR on Facebook, Twitter and Instagram and subscribe for email updates on the site.

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1. ABOUT 04
2. SHOWCASE 13
3. CONTACT 27
Contents
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4. Home of Branded Arts Review
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The One Centre
71 York St, Sydney
theonecentre.com
Watch fim 'Strategy + Artistry'

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A penetrating review of leading branded arts
and entertainment from around the world
Branded Arts Review is an online publication
created and published by The One Centre
dedicated to showcasing the best branded
content, entertainment, design, architecture,
technology, products and experiences from
around the world.
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EDITOR: DANIELLE LONGPUBLISHER: JOHN FORD
CEO & FOUNDER, THE ONE CENTRE
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B.A.R ‘Best Of 2014’ Showcase Preview Event Script
The One Centre, Sydney
Wednesday 27 February 2015
Danielle Long, Editor :
Welcome to Branded Arts Review Best of 2014.
2014 was really a breakthrough year for branded arts.
With 2013 ending on a high, literally, as Red Bull pulled off the most ambitious and impressive
branded entertainment proje# arguably ever with Red Bull Stratos. 2014 kicked into gear with
brands jostling to show what they could do.
From branded films to exhibitions, installations, pop-up stores, online series, branded
pla$orms, events, installations, experiences, it was all out there in the name of branded arts
and was treated like a legitimate part of the marketing mix.
In recognition of the advertising industry’s appetite for branded arts and entertainment, it
dominated the conversations and awards at the Cannes International Festival of Creativity,
with stand out proje#s like Intel & Toshiba’s ‘The Beauty Inside’ – which we featured in our
2013 review - securing a swag of Grands Prix alongside Melbourne Metro’s ‘Dumb Ways To Die’.
But it wasn’t just the ad industry taking note, ‘The Beauty Inside’ also went on to win an Emmy,
grabbing the a%ention of the entertainment industry and alerting the arts world to the
lucrative opportunities emerging in the marketing world.
In 2014 we saw brands partner and collaborate with Hollywood’s finest both through
produ#ion studios and a#ors, record labels and music artists, leaders in archite#ure, design
and technology, fashion designers, artists, and the fans.
While 2013’s branded arts proje#s were led by the usual su&e#s such as Nike, Coca-Cola and
Red Bull, 2014 gave rise to a wide range of brands from a variety of se#ors.
Branded Arts Review identified three key se#ors, which embraced branded arts,
PUBLICATION VIDEO
PRESENTATION EDITOR NOTES
BEST OF 2014
Items available
> theonecentre.com/bar
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New Publication
A publication on creativity & connected culture.
Subscribe > m-o-n-o.com/monolith

11. TOP 10 Ad of 2014 https://vimeo.com/103480548

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76 Reviews in 2014
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SAINSBURYS
‘CHRISTMAS 2014 AD’
AIR NEW ZEALAND
‘MOST EPIC SAFETY VIDEO EVER MADE’
SAVE THE CHILDREN UK
‘MOST SHOCKING SECOND A DAY VIDEO’
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Honourable Mentions
https://www.youtube.com/watch?v=NWF2JBb1bvM https://www.youtube.com/watch?v=qOw44VFNk8Y https://www.youtube.com/watch?v=RBQ-IoHfimQ

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‘The Men Inside
The Suits’
Online Documentary
BEST OF 2014
5. GUINNESS
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https://www.youtube.com/watch?v=CScqFDtelrQ

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‘Porter’
Magazine
BEST OF 2014
4. NET-A-PORTER
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https://www.youtube.com/watch?v=b8YJ2Mr-bQ4

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‘The Unquiet Film
Series’
Short Film Series
BEST OF 2014
3. THE TIMES
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https://www.youtube.com/watch?v=mMkWQvx3TN8
https://www.youtube.com/watch?v=fhkr_gn8g-M

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‘Papa’
Short Film
BEST OF 2014
2. WIND MOBILE
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https://www.youtube.com/watch?v=JSWDo95hNR0

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‘The Lego Movie’
Feature Film
BEST OF 2014
1. LEGO
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https://www.youtube.com/watch?v=fZ_JOBCLF-I

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BEST OF 2014
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1. LEGO - THE LEGO MOVIE 2. WIND MOBILE - PAPA 3. THE TIMES - UNQUIET FILM SERIES 4. NET-A-PORTER - PORTER 5. GUNNESS - THE SAPEURS

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Brand Film https://vimeo.com/9798820
Website https://majans.com

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Contact
Email. john.ford@theonecentre.com
Mobile. +614 1771 4637
Telephone. +612 8096 9700
John Ford.
Publisher
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