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THE PALEO FRIENDLY

Plan d’affaires Paléolithique
     Phalakone Mysay
Agenda
•   En bref
•   Le style de vie “Paléo”
•   Le Paleo Friendly
•   Etudes de Marché
•   Opérations
•   Plan d’action
Sommaire Executif
•   PROJET                          Chaine de restaurant « Paléolithique »
•   FORME JURIDIQUE                 Société Incorporée
•   SECTEUR DE L’ENTREPRISE         Restauration - Alimentation
•   PRODUITS OU SERVICES            Régime alimentaire basé sur le style de vie «Paléo »
•   CLIENTÈLE CIBLE                 25-45 ans, professionnels ayant intérêt de santé et de bien être


•   PRÉVISIONS
•   Cout d’opération mensuel        $69,491
•   Revenu mensuel                  $75,625
•   Profit mensuel                  $6,133

•   BESOIN DE FINANCEMENT
•   Equipement de cuisine                        300,000$
•   Salaires                        82,800$
•   Fonds de roulement              50,000$
•   Autres                          10,000$
                                    442,800$

•   RETOMBÉES SOCIO-ÉCONOMIQUE
•   Retrouver une jeunesse de 20 ans
•   Développement du mouvement Paléo en plein essor en Amérique du Nord
•   Maintien et création d’emplois (de 3 à 8 emplois)
•   Aide aux producteurs locaux de l’Ontario
Le mode “Paleo”
•   Pyramide d’alimentation MODERNE   •   Pyramide d’alimentation PALEO
Le Paleo Friendly
•   Restaurant de 50 couverts
•   Ouvert 7/7 de 11h-22h
•   Dundas/Bay
•   650 pieds carres
•   Repas, snacks, brunch et dessert “Paleo”
•   Sur place, a emporter et livraison
Produits
•       Saumon et courgettes en    •     Cakes aux crevettes       •   Burger de Porcs et
        spaghetti                                                      patates douces




    •    Smoothie au chocolat/banane •    Soupe de poulet epicee
                                                                        •   Soupe de poulet epicee
Cout de Demarrage
•   Equipement de cuisine   300,000$
•   Salaires                82,800$
•   Fonds de roulement      50,000$
•   Autres                  10,000$
                            442,800$
Exploitation
                       DEPENSES       Jour         Mois               Année
Loyer                                     758.33          22,750.00           273,000.00
Equipement                                166.67           5,000.00            60,000.00
Consommations                                 10             300.00             3,600.00
Maintenance                               33.333           1,000.00            12,000.00
Livraison alimentation                       100           3,000.00            36,000.00
Assurance                                 18.056             541.67             6,500.00
COUT MOBILIER                            1086.4           32,591.67           391,100.00
3 cuisiniers                                 300           9,000.00           108,000.00
1 dishwasher                              53.333           1,600.00            19,200.00
2 serveurs/caissiers                      106.67           3,200.00            38,400.00
COUT HUMAIN                                  460          13,800.00           165,600.00
Viandes ( en kg)                             180           5,400.00            64,800.00
Poissons (en kg)                             240           7,200.00            86,400.00
Fruits et Legumes (en kg)                    300           9,000.00           108,000.00
Eau                                           50           1,500.00            18,000.00
COUT MATIERES 1eres                          770          23,100.00           277,200.00

COUT TOTAL OPERATION                     2316.4           69,491.67           833,900.00

                     REVENUS          Jour         Mois               Année
Plats Principaux                          2500            75,000.00           900,000.00
Livres de recettes                       20.833              625.00             7,500.00
REVENU TOTAL                             2520.8           75,625.00           907,500.00

PROFIT/PERTE ESTIMEE                     204.44            6,133.33            73,600.00
Etude de Marche
• Conccurrence:
   – Fast food (Mc Do, Falafel)
   – Restaurants style express (Sushis, Asiatique)
   – Vegetarien

• Cible:
   – Brandon, 34 ans, conseiller financier
   – Sarah, 28 ans, chef de produit, pratique le yoga
   – James, 46 ans, pere de 2 enfants, directeur
Conccurence directe
• FRESH Restaurant

• Vegetarien

• 4 restaurants a Toronto (Bloor,
   Spadina, Queen, Eglinton)

• Entrees, salades, burgers

• Boissons de 5 à14$

• Plats de 6 à 12$
Conccurrence locale
            •    1. Japango
             -   Sushi and noodle restaurant
             -   11-30$
            •    2. Lai Wah Heen
             -   Dim Sum
             -   30-50$
            •    3. Spadina Garden restaurant
             -   Chinois
            -    11-30$
            •    4. Estiatorio Volos
            -    Grec, mediterranneen
            -    31-60$
            •    9. Eat Fresh Be Healthy
            -    Italian
            -    11-30$
Promotion et Publicite
•   Site internet
•   “Product Launch Formula” de Jeff Walker
•   Blogs/Forum Paleo et Crossfit
•   Presse generale (Blog TO, Metro)
•   Flyer
•   Reseaux sociaux
•   Partenariat sites de livraison “Justeat.ca”
•   Annuaires
Plan d’action
•   Definir l’emplacement final
•   Trouver les fournisseurs
•   Obtenir le financement
•   Recruter les cuisiniers
•   Definir le menu
•   Annoncer la communication dans les blogs
The paleo friendly (final)

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The paleo friendly (final)

  • 1. THE PALEO FRIENDLY Plan d’affaires Paléolithique Phalakone Mysay
  • 2. Agenda • En bref • Le style de vie “Paléo” • Le Paleo Friendly • Etudes de Marché • Opérations • Plan d’action
  • 3. Sommaire Executif • PROJET Chaine de restaurant « Paléolithique » • FORME JURIDIQUE Société Incorporée • SECTEUR DE L’ENTREPRISE Restauration - Alimentation • PRODUITS OU SERVICES Régime alimentaire basé sur le style de vie «Paléo » • CLIENTÈLE CIBLE 25-45 ans, professionnels ayant intérêt de santé et de bien être • PRÉVISIONS • Cout d’opération mensuel $69,491 • Revenu mensuel $75,625 • Profit mensuel $6,133 • BESOIN DE FINANCEMENT • Equipement de cuisine 300,000$ • Salaires 82,800$ • Fonds de roulement 50,000$ • Autres 10,000$ 442,800$ • RETOMBÉES SOCIO-ÉCONOMIQUE • Retrouver une jeunesse de 20 ans • Développement du mouvement Paléo en plein essor en Amérique du Nord • Maintien et création d’emplois (de 3 à 8 emplois) • Aide aux producteurs locaux de l’Ontario
  • 4. Le mode “Paleo” • Pyramide d’alimentation MODERNE • Pyramide d’alimentation PALEO
  • 5. Le Paleo Friendly • Restaurant de 50 couverts • Ouvert 7/7 de 11h-22h • Dundas/Bay • 650 pieds carres • Repas, snacks, brunch et dessert “Paleo” • Sur place, a emporter et livraison
  • 6. Produits • Saumon et courgettes en • Cakes aux crevettes • Burger de Porcs et spaghetti patates douces • Smoothie au chocolat/banane • Soupe de poulet epicee • Soupe de poulet epicee
  • 7. Cout de Demarrage • Equipement de cuisine 300,000$ • Salaires 82,800$ • Fonds de roulement 50,000$ • Autres 10,000$ 442,800$
  • 8. Exploitation DEPENSES Jour Mois Année Loyer 758.33 22,750.00 273,000.00 Equipement 166.67 5,000.00 60,000.00 Consommations 10 300.00 3,600.00 Maintenance 33.333 1,000.00 12,000.00 Livraison alimentation 100 3,000.00 36,000.00 Assurance 18.056 541.67 6,500.00 COUT MOBILIER 1086.4 32,591.67 391,100.00 3 cuisiniers 300 9,000.00 108,000.00 1 dishwasher 53.333 1,600.00 19,200.00 2 serveurs/caissiers 106.67 3,200.00 38,400.00 COUT HUMAIN 460 13,800.00 165,600.00 Viandes ( en kg) 180 5,400.00 64,800.00 Poissons (en kg) 240 7,200.00 86,400.00 Fruits et Legumes (en kg) 300 9,000.00 108,000.00 Eau 50 1,500.00 18,000.00 COUT MATIERES 1eres 770 23,100.00 277,200.00 COUT TOTAL OPERATION 2316.4 69,491.67 833,900.00 REVENUS Jour Mois Année Plats Principaux 2500 75,000.00 900,000.00 Livres de recettes 20.833 625.00 7,500.00 REVENU TOTAL 2520.8 75,625.00 907,500.00 PROFIT/PERTE ESTIMEE 204.44 6,133.33 73,600.00
  • 9. Etude de Marche • Conccurrence: – Fast food (Mc Do, Falafel) – Restaurants style express (Sushis, Asiatique) – Vegetarien • Cible: – Brandon, 34 ans, conseiller financier – Sarah, 28 ans, chef de produit, pratique le yoga – James, 46 ans, pere de 2 enfants, directeur
  • 10. Conccurence directe • FRESH Restaurant • Vegetarien • 4 restaurants a Toronto (Bloor, Spadina, Queen, Eglinton) • Entrees, salades, burgers • Boissons de 5 à14$ • Plats de 6 à 12$
  • 11. Conccurrence locale • 1. Japango - Sushi and noodle restaurant - 11-30$ • 2. Lai Wah Heen - Dim Sum - 30-50$ • 3. Spadina Garden restaurant - Chinois - 11-30$ • 4. Estiatorio Volos - Grec, mediterranneen - 31-60$ • 9. Eat Fresh Be Healthy - Italian - 11-30$
  • 12. Promotion et Publicite • Site internet • “Product Launch Formula” de Jeff Walker • Blogs/Forum Paleo et Crossfit • Presse generale (Blog TO, Metro) • Flyer • Reseaux sociaux • Partenariat sites de livraison “Justeat.ca” • Annuaires
  • 13. Plan d’action • Definir l’emplacement final • Trouver les fournisseurs • Obtenir le financement • Recruter les cuisiniers • Definir le menu • Annoncer la communication dans les blogs