Z Score,T Score, Percential Rank and Box Plot Graph
Seo meetup airbnb
1. ThenSome
SEO in 2013
The World according to
Dennis Goedegebuure
2. Disclaimer
• Some of the Content in this Presentation
are my Opinions and Forward Looking
Thoughts on SEO
• I encourage testing, as every Website is
Different, based on History,Vertical or
Business Model
3. Goodies
1. One Grand Prize
- $300 Gift Certificate for Airbnb
- 6 months SEOmoz Pro
2. Food & Drinks
by Chef Sam & Team
3. 45-Day SEOmoz Pro
- Seomoz.org/signup
- Promo-Code: XXXXXXX
4. Social
1. Twitter
- #ThenSome
- @TheNextCorner & @Airbnb
2. All Links are Welcome
- https://www.airbnb.com
3. Check-In
- Facebook & foursquare
5.
6. Big Game Changers in SEO
Mobile is taking over Desktop. Location
1. Local matters for relevance of Search Results
Ease of publication & monetization of
2. AuthorRank web content has deteriorated quality.
G+ as an identity layer to prevent spam
and attribute content to authoritative
sources
Disappearing link graph forces search
3. Social engines to search for another authority
signal
11. “Within search results, information tied to verified
online profiles will be ranked higher than content
without such verification, which will result in most
users naturally clicking on the top (verified) results. The
true cost of remaining anonymous, then, might be
irrelevance”
- Eric Schmidt -
http://searchenginewatch.com/article/2241704/Eric-Schmidt-Google-Will-Give-Higher-Rankings-to-Content-Tied-to-Verified-Profiles
18. 3. Technical Ducks in a Row
- Cross all the T’s
- Dot all the i’s
4. Build more Real Relationships
- Online & Offline
- Social Media as Accelerator / Catalyst
26. 2. Dedication & Commitment
Especially from C-Suite
3. Technical Ducks in a Row
- Cross all the T’s
- Dot all the i’s
4. Build more Real Relationships
- Online & Offline
- Social Media as Accelerator / Catalyst
27. Jonathan spent 30 hours writing this Epic post, stretched over 2
weeks. Roughly 28 hours were spent on research, where he
continues to expand the list with further research
http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
28. Sujan & Neil spent ~6 month on this project
2 months research & writing
Went over budget ~2-3x, spent $30K
Guide got 20K downloads so far!
http://www.quicksprout.com/the-advanced-guide-to-seo/
30. The Page was coded in HTML5, with Facebook & TwitterCards Tags
optimized for Social Sharing Success & an Evergreen URL for future
Annual Reports
https://www.airbnb.com/annual/
31. 1. Build an Awesome Product
- A product which sells itself
- A product which gets media attention because its
so awesome
- A product people love, share and talk about
A Product People Expect to Rank at the Top of the
Search Engine for their Query
35. Airbnb has 2,500 Active Photographers Worldwide
1.7 million Professional Photo’s Taken
11,000 Neighborhood Photo’s Taken
36.
37.
38. Big Game Changers in SEO
Mobile is taking over Desktop. Location
1. Local matters for relevance of Search Results
Ease of publication & monetization of
2. AuthorRank web content has deteriorated quality.
G+ as an identity layer to prevent spam
and attribute content to authoritative
sources
Disappearing link graph forces search
3. Social engines to search for another authority
signal
39. 1. Build an Awesome Product
2. Dedication & Commitment
3. Technical Ducks in a Row
4. Build more Real Relationships