Panelists will discuss innovative approaches to monetizing intellectual property. Examples to be presented include the approach of Intellectual Ventures, which creates new inventions, invests in existing inventions, and partners with individuals, universities, and research labs to develop inventions; emerging models in the university landscape such as the iBridge Network, an online platform that aggregates university-based research, investigators and technology acquirers, resulting in 850 transactions over three years; the Pediatric Medical Device Idea Campaign, which seeks to engage a broad community in the innovation process; and the evolution of IBM's approach to IP, and its Smarter Planet initiative, which aims to make many aspects of our world 'smarter' by optimizing knowledge sharing and network utilization for a better way of living.

1. Intellectual Ventures in a Global Intellectual Property Marketplace Mark Mendel, PhD Head of US Life Science & Physical Sciences Invention Management Team March, 2010

2. INVENTING A BETTER WAY Intellectual Ventures is a global company that invests in inventionsand new business models to encourage a dynamicinvention marketplace. Making it easier for buyers and sellers of invention rights to engage efficiently and be rewarded. 2

3. Invention Capital: Invest in Ideas Research Phase Corporate Phase Stock Market Investment Amount Bank Financing Intellectual Ventures “Invention Capital” Corporate Collaboration Venture Capital Grants Joint Research Death Valley Angel Go-to-Mkt Productization Basic/Applied Research Ongoing Research

4. Three Methods to Source Inventions

5. Invention Capital

6. A MORE EFFICIENT INVENTION MARKETPLACE Intellectual Ventures makes it easier for buyers and users to engage 6 Inventors Receive fair compensation Focus on Inventing A market alternative to litigation IV Reward inventors Create new business models Evaluate and acquire invention rights efficiently Technology users Secure invention rights Focus on business Avoid cost and disruption of litigation

7. INTELLECTUAL VENTURES 2010 Capital $5.5 billion under management $330M paid to inventors in 3 years $1 billion+ returned to investors Expertise Evaluating 30,000 assets/year State-of-the-art invention laboratory Thousands of patents filed Business models Build, buy, partner 25,000+ patents 650 employees and dedicated team members Worldwide 7 Litigations filed: 0

8. MANY FREE MARKET MODELS EMERGING 8