Advanced Internet

[object Object],[object Object],[object Object]

Usability Engineering, Generic Usability Testing, and Development of a Digital Dynamic Usability

[object Object],What is Usability?

What can Usability do for my business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Architecture and Site Design Analysis

[object Object],User Trend Analysis

[object Object],Heuristic Evaluation

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Usability Testing

[object Object],[object Object],[object Object],[object Object],[object Object],Evaluation Criteria

[object Object],[object Object],[object Object],[object Object],[object Object],Navigation

[object Object],[object Object],[object Object],[object Object],[object Object],Accessibility Navigation

[object Object],[object Object],[object Object],[object Object],Consistency Navigation

[object Object],[object Object],[object Object],[object Object],Redundancy Navigation

[object Object],[object Object],[object Object],[object Object],Feedback Navigation

[object Object],[object Object],[object Object],[object Object],[object Object],Functionality

[object Object],[object Object],[object Object],[object Object],Developer’s Implicit Goals for the Website Functionality

[object Object],[object Object],[object Object],[object Object],How the Site is Organized Functionality

[object Object],[object Object],[object Object],[object Object],How Users Interact with the Website Functionality

[object Object],[object Object],[object Object],[object Object],Implicit Learning Strategies Functionality

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Color Branding

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Graphics Branding

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Orientation Documentation

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Instructions Documentation

[object Object],[object Object],[object Object],[object Object],[object Object],How a Heuristic Evaluation is conducted

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Ten (10) Usability Heuristics

[object Object],[object Object],[object Object],[object Object],Definition of Heuristic 1

[object Object],[object Object],[object Object],Definition of Heuristic 2

[object Object],[object Object],Definition of Heuristic 3

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How a Usability Test is conducted

[object Object],[object Object],[object Object],The Three (3) Types of Usability Tests

[object Object],[object Object],[object Object],Definition of an Exploratory Test

[object Object],[object Object],[object Object],[object Object],Definition of an Assessment Test

[object Object],[object Object],[object Object],[object Object],Definition of a Validation Test

Usability Testing – Benefits of Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definitions USABILITY USER EXPERIENCE Any time your brand touches its stakeholders (customers, employees, partners or investors) whether through advertising, direct mail, online or at the store level, they interact with you and your brand. These interactions make up the user experience. Usability is the term used to describe the ease of use and satisfaction derived by a user of a particular website by customers, partners, shareholders or other designated users.

Why is User Experience important? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Positive User Experience achieved? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Usability fits in with business planning BUSINESS STRATEGY MARKETING PLAN INFRASTRUCTURE DEVELOPMENT USABILITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Project charter Project organization structure Detailed project plan & budgets Risk assessment of selected strategy & technology Risk management plan QA plan & assessment reports Issues tracking log Status reports Change of scope document Deliverables sign-off forms Change readiness assessment Change leadership approach & change management plan Sponsorship role map including Brand Advocate Project strategy Communications plan Feedback mechanisms Innovate Execute Learn Analyze Strategize Project Management Change Management

Strategic Importance ,[object Object],[object Object],[object Object],[object Object],Each touch point with the customer, the supplier and the employee must reinforce the brand experience.

Technology and the brand ,[object Object],[object Object]

Results of a well-branded User Experience ,[object Object],[object Object],[object Object]

Successfully Branding UI and UE ,[object Object],[object Object],[object Object],[object Object]

Brand Identity is more than a Name & Logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When Making Promises, Focus is Everything ,[object Object],[object Object],[object Object],[object Object],[object Object]

Think Like a Buyer, Not a Keeper ,[object Object],[object Object],[object Object],[object Object]

There Are No Models for Success ,[object Object],[object Object],[object Object]

Advanced Internet

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