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NEW GANGS OF AMERICA
                                  THE STORY OF ORGANIZING WITHOUT ORGANIZATIONS




                                                               Kelsey Ruger
Friday, January 15, 2010
Social tools offers a great opportunity for businesses to reconnect with people.




    Social tools are causing all the old barrier to group action and participation to
    collapse allowing the amateur to create collective actions that are as good or
                       better than the professional or corporate.

Friday, January 15, 2010
The more things

                           CHANGE
                           the more they stay

                           THE SAME
Friday, January 15, 2010
What would happen if people were given

             THE TOOLS     to live together and

              WORK                                without the need for
                                                  or existence of true

            ORGANIZATION?
Friday, January 15, 2010
Shows us that every revolution has a trigger.
Friday, January 15, 2010
Friday, January 15, 2010
Immigration during the 1800s made New York




                           into a

Friday, January 15, 2010
                           hotbed of   CHANGE.
The 5 Points Taught Us...

                     chaos usually
                        CHANGE.
                     precedes


                    PEOPLE           require social
                                     connection


Friday, January 15, 2010
Once the turbulence began to end. We can see that




                    putting these people

Friday, January 15, 2010
                          together made    SENSE.
Fast forward

                           100 YEARS
                           and lots of things have changed.
Friday, January 15, 2010
Television revolutionized the way we
   viewed and related to




Friday, January 15, 2010
                             WORLD
                           the            around us
We became a society driven by
  the human desire to
   CONSUME

                                  or so we thought...
Friday, January 15, 2010
l sur  plus
                                            se of a socia            h the
                             largely b ecau
                                                   what  to d o wit
                  uccess was            dn’t know
      evisio n’s s           s really di
  Tel              cons umer
   created  when         had .                                  hriky
                   y now                                  Clay S
        e tim e the                                       s Ever ybody
    fre                                         Here  Come




Friday, January 15, 2010
integrate
                                       e know h ow to
                         t that once w         n society.
             figuri ng ou           t cha nge i
  We are now              perm  anen
          lus w e can see
  the surp



Friday, January 15, 2010
Social applications are the

                      BEGINNING                              of the
                                                             latest

                      INTEGRATION
                            of social surplus into society

Friday, January 15, 2010
Why do we have a

                                                SURPLUS?
                                 Human behavior is largely consistent. The fears, hopes and
                           desires of a Babylonian 5,000 years ago probably closely matches
                                                           our own fears, hopes and desires.




Friday, January 15, 2010
Conversation is a
                           fundamental part of
                                 being human.




                            For centuries commerce was
                           largely based on conversation
                                      and the interaction
                                    BETWEEN PEOPLE.
Friday, January 15, 2010
Classic artists have proven
   that humans like to
   consume
                           produce
                             and
                           share
Friday, January 15, 2010
Why do peop
               le hate going
 reason we li                 to the movie
              ke to watch T                s alone? Its
interaction -               V with other                for the same
              sharing our                s. We like so
                           likes, dislike             cial
                                         s and opinio
                                                      ns.



Friday, January 15, 2010
What have we

                           LEARNED?
Friday, January 15, 2010
Given a choice we would rather do

                           SOMETHING               instead of

                             NOTHING
                                     ...and with other people.

Friday, January 15, 2010
What are some tips for starting

                SOCIAL MEDIA?
                  1. Talk on a human level. (blog)
                  2. Acknowledge your own humanness (Be authentic)
                  3. Bring the conversation closer to you. (Listen and monitor)




Friday, January 15, 2010
Kelsey Ruger
                                 kelsey@themoleskin.com
                           http://www.twitter.com/themoleskin
                               http://www.themoleskin.com




Friday, January 15, 2010

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New Gangs In America: The Story of Organizing without Organizations

  • 1. NEW GANGS OF AMERICA THE STORY OF ORGANIZING WITHOUT ORGANIZATIONS Kelsey Ruger Friday, January 15, 2010
  • 2. Social tools offers a great opportunity for businesses to reconnect with people. Social tools are causing all the old barrier to group action and participation to collapse allowing the amateur to create collective actions that are as good or better than the professional or corporate. Friday, January 15, 2010
  • 3. The more things CHANGE the more they stay THE SAME Friday, January 15, 2010
  • 4. What would happen if people were given THE TOOLS to live together and WORK without the need for or existence of true ORGANIZATION? Friday, January 15, 2010
  • 5. Shows us that every revolution has a trigger. Friday, January 15, 2010
  • 7. Immigration during the 1800s made New York into a Friday, January 15, 2010 hotbed of CHANGE.
  • 8. The 5 Points Taught Us... chaos usually CHANGE. precedes PEOPLE require social connection Friday, January 15, 2010
  • 9. Once the turbulence began to end. We can see that putting these people Friday, January 15, 2010 together made SENSE.
  • 10. Fast forward 100 YEARS and lots of things have changed. Friday, January 15, 2010
  • 11. Television revolutionized the way we viewed and related to Friday, January 15, 2010 WORLD the around us
  • 12. We became a society driven by the human desire to CONSUME or so we thought... Friday, January 15, 2010
  • 13. l sur plus se of a socia h the largely b ecau what to d o wit uccess was dn’t know evisio n’s s s really di Tel cons umer created when had . hriky y now Clay S e tim e the s Ever ybody fre Here Come Friday, January 15, 2010
  • 14. integrate e know h ow to t that once w n society. figuri ng ou t cha nge i We are now perm anen lus w e can see the surp Friday, January 15, 2010
  • 15. Social applications are the BEGINNING of the latest INTEGRATION of social surplus into society Friday, January 15, 2010
  • 16. Why do we have a SURPLUS? Human behavior is largely consistent. The fears, hopes and desires of a Babylonian 5,000 years ago probably closely matches our own fears, hopes and desires. Friday, January 15, 2010
  • 17. Conversation is a fundamental part of being human. For centuries commerce was largely based on conversation and the interaction BETWEEN PEOPLE. Friday, January 15, 2010
  • 18. Classic artists have proven that humans like to consume produce and share Friday, January 15, 2010
  • 19. Why do peop le hate going reason we li to the movie ke to watch T s alone? Its interaction - V with other for the same sharing our s. We like so likes, dislike cial s and opinio ns. Friday, January 15, 2010
  • 20. What have we LEARNED? Friday, January 15, 2010
  • 21. Given a choice we would rather do SOMETHING instead of NOTHING ...and with other people. Friday, January 15, 2010
  • 22. What are some tips for starting SOCIAL MEDIA? 1. Talk on a human level. (blog) 2. Acknowledge your own humanness (Be authentic) 3. Bring the conversation closer to you. (Listen and monitor) Friday, January 15, 2010
  • 23. Kelsey Ruger kelsey@themoleskin.com http://www.twitter.com/themoleskin http://www.themoleskin.com Friday, January 15, 2010