Slide Presentation for Masters Program at NAR

1. Technology Plan for Nextage Lone
Star Realty
Mary Miner
Realtor University
Advanced Real Estate Principles
Professor Dani Babb
December 16, 2013

2. A Full Service Residential and Commercial Real Estate Company.
Located in Austin, Texas
Opened in November of 2010
Currently have 32 agents and in growing.
The office is located on the line of
Williamson County and Travis County.
We serve the Williamson, Travis,
Hays and Bastrop Counties.

3. Specialties with our firm
● REO Division – This division handles all the REO’s and Short Sales
● Commercial Division- This division handles leasing and sales of commercial
properties.
● Residential Division- This division handles the leasing and sales of residential
Properties
● International Division – Due to the international relocation to Austin area this
division is comprised of agents that speak more than one language.

4. Demographics of Austin Area
2012
• Total Population of Williamson, Travis, Bastrop and Hays
Counties – 1,778,603
• Austin Population - 842,592
• Pflugerville Population - 51,894
• Cedar Park Population - 57,957
• Leander Population - 29,620
• Hutto Population- 18,765
• Manor Population - 5,869
• Kyle Population - 30,875
• Buda Population - 9,381
• Lakeway Population - 12,459

5. Demographics
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Round Rock Population- 106,573
Georgetown Population - 52,303
Elgin Population - 8,232
Taylor Population - 16,080
Liberty Hill Population - 1,012
Bastrop Population - 7,394

6. Total Land coverage of Bastrop, Travis, Hays and
Williamson County
• 3,674.63 Square Miles
The city reports 115 people are moving to
the Austin area every day; 45 into the city
limits.
That is 41,975 people @ year to
Austin Area
Median Income $49,987
Median Cost of Homes $217,700

7. Existing Technology
Websites/Marketing
Electronic Signature
Transaction Management
Twitter
Hud HomeStore
Board Association
REO Management System

8. Existing Technology
Cloud Storage
TAR Forms for offers/Contracts
Database Management
Powerpoint
Valuation
Syndication

9. Existing Technology
Facebook
Commercial Data MLS
MLS
Point2-Syndication
For training the agents
Wordpress Websites
Commercial Database
Franchise Transaction Management

10. Useful Technologies
•
Marketing
– Agent Marketing
• Single address websites- Every listing can have their own address
and website
• Just Listed Cards – Marketing Templates for the agents to Brand
themselves
• Just Sold Cards – Marketing Templates for agents to Brand
themselves.
• 8*8 Marketing Program – Marketing program to touch you SOI or
Farm 8 times in 8 weeks. This program has designed templates for
each touch and different each week.
• Sign Riders – Riders with the sign website address to add to your
yard sign
• Business Cards – Templates for your business cards that comply
with franchise guidelines.
• Flyers – Templates for flyers to be sent electronically or printed.
– Virtual Tours
• Panoramic tours
• Slide Show for listing or buyers

11. Useful Technologies
– Power Point
• Listing Presentation – Created by Don Hobbs with Hobbs
Herder to personalize as needed
• Recruiting Presentation – Created for Recruiting Purposes
for our franchises.
– Cloud CMA
• Listing presentations
• Buyers comparables to put a good offer together
• BPO’s for the Banks
– Facebook
• Personal Page
• Business Page

12. Useful Technologies
•
Marketing
– Twitter
• Use for Community Impact Events
• Housing Reports
• Listings
– Linkedin
• Join groups
• Blog
• Listings
• Recruiting
– Website
• Personal Brand
• Current listings
• IDX Systems for searches
• Newsletters

13. Useful Technologies
•
Sales
– Doc-U-Sign- This is an Electronic Signature platform
– ZipForms – Texas Association of Realtors Library of Forms (Member
Benefit)
– Cloud CMA – This platform is within our MLS to do a comprehensive
CMA
– Actris MLS – Multiple Listing Service for Travis, Williamson, Bastrop and
Hays Counties
– Hud Home Store – FHA Foreclosure platform for searching and bidding
of homes
– Equator – REO platform for BOA, Chase, Wells Fargo and many other
banks.
– ListHub – Syndication of your listing to 100’s of websites
– Point2NLS- Another syndication listing platform to 100’s of websites

14. Useful Technologies
•
Office Automation and Productivity
– Backagent – Office is paperless and all transactions are placed
in BAckagent and disbursement authorization is sent to title
company so you are paid at the table.
– Doc-U-Sign – electronic signatures
– Box.Net – Cloud Storage once files are complete. Files are held
for 4 years.
– Realty Juggler or CRM – Contact management systems to
manage your data base
– Transaction Management System- System used by offices and
corporate to report the volume each month and to keep track of
agents volume since a cap program is in place.

15. Useful Technologies
•
Commercial
– LoopNet – Commercial platform used by commercial division for listings
and buyers
– CCIB Listserver – email group through out central Texas that advertises
the needs of their clients or listing that are coming soon.
– CO-Star - Commercial platform used by commercial division for listings
and buyers. Larger than LoopNet

16. Useful Technologies
•
Real Estate Valuation
– Cloud CMA – Detailed CMA for Listing Presentations]
– MLS CMA – Basic CMA
• Brokerage Management
– Backagent
– Box.net
– Powerpoint Presentation
– Webinars
– Websites
• Wordpress
• Agent Marketing

17. Goals For Technology
•
To Decide if Syndication is right for the company. The Austin MLS is
deciding to cancel the syndication contract with ListHub due to no
control of the listing once it is syndicated.
– Once Listhub syndicates the other platforms such as Zillow,
Truilia, Backpage, Homes.com etc. have the control on the
listing and it has been proven the listings are not the same even
though they are sent out from the same MLS.
•
Determine the correct syndication for the company if any
– Look at other forms of syndication and determine the control
aspect of your listing
– Determine if Realtor.com, Zillow or Truila are valuable marketing
tools for Company

18. Goals for Technology
• Work with Agents to have On-Line Marketing brochures
in place for Listings and buyers.
– Teach agents to brand themselves to create a
following
• Learn the Apps that are available on the I-Pad
• Have agents 100% paperless in their business and
proficient.
• Be proficient in U-Tube and create videos for the website

19. Goals for Technology
•
Create a more advance website for the company
– IDX for the custom searches for clients or customers
– Capture the visitors information to create a valuable lead
•
Work with all the Agents to have their personal websites up and
current
– Create the brand for the agent
– Develop the professional look
•
Upgrade Back agent to be able to track the volume of the agents on
a monthly basis.
– Track the cap for each agent. So Agents can see their progress
and know when they are close to 100%

20. Summary
Technology is always changing and to be that broker that agents want
to join you need to stay on the edge of technology and willing to
change with the times.
Being able to learn the different applications that integrate with the
tablet, Droid, I-pad and I-phone are valuable and technology needs
to stay current.
Even though technology is changing rapidly and the next generation
answers tweets and text messages before answering the phone the
personal touch is still important. As agents and brokerages we
need to keep balanced since we are selling to baby boomers or
those first time home buyers.
To improve our technology and stay on top we need to get the opinions
of the agents and our clients and determine what works for them.

21. Summary
The future in real estate is bright if you as an agent remember that the
data base you hold is your key. No matter what CRM you use to
control the data base that does not matter. The thing that matters is
if you use it.
Business planning is very important since we are teaching agents in a
brokerage how to create and own their business. Scheduling the
training for the agents is key.
As a brokerage we can offer the technology, training and coaching to
our agents. It is up to the agent to determine what they want to
utilize in their business.
Training on the new applications and the changes of current
technologies are always key to the future growth.

22. Timeline for Implementation
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Enhance Company Website with U-Tube Videos – March 2014
Enhance Company Website with Webinars for agents – April 2014
Facebook Business pages for all Agents – June 2014
On-Line and printable brochures for all Agents – July 2014
On-going training for all Agents – Monthly 2014
Training the New HUD and GFE for all Agents January 2014
Proficient on the I-Pad – August 2014
Create greenroom for agents for U-Tube and other videos Feb
2014
• Agents have U-Tube Videos on their website for branding of the
expertise – Sept 2014

23. References
Austin board of Realtors (n.d.) Retrieved from http://www.abor.com/
Agent marketing (n.d.) Retrived from http://www.agentmarketing.com/
Austin Texas Government (n.d.). Retrieved from http://austintexas.gov/demographics
Austin Texas (n.d). Retrieved from http://www.city-data.com/city/Austin-Texas.html
Austin/Central Texas Realty Information Service (n.d.). Retrived from http://portal.austin.safemls.net/
Backagent (n.d.). Retrieved from https://nextage.backagent.net
Bastrop Texas (n.d.) Retrived from http://www.city-data.com/city/Bastrop-Texas.html
Bastrop County (n.d.) From http://www.usa.com/bastrop-county-tx.htm
Box (n.d.) Retrieved from https://www.box.com/home
Buda Texas (n.d.). Retrieved from http://www.city-data.com/city/Buda-Texas.html
Cedar Park Texas (n.d.). Retrieved from http://www.city-data.com/city/Cedar-Park-Texas.html
Co-Star Group (n.d.) Retrived from http://www.costar.com/
DocUSign (n.d.) Retrived from http://www.docusign.com/
Elgin Texas (n.d.) Retrived from http://www.city-data.com/city/Elgin-Texas.html
Equator (n.d.). Retrived from https://www.equator.com/global/home?
Facebook. (n.d.). Retrieved from https://www.facebook.com/
Georgetown Texas (n.d.) Retrieved from http://www.city-data.com/city/Georgetown-Texas.html
Google maps (n.d.). Retrieved from https://www.google.com
Hays County (n.d.) Retrived from http://www.usa.com/hays-county-tx.htm

24. References
HUD Homestore. (n.d.). Retrieved from
http://www.hudhomestore.com/mobile/HUDHomestoreMobileSearchiPhoneApp.html
HuttoTexas (n.d.). Retrieved from http://www.city-data.com/city/Hutto-Texas.htm
Kvue (n.d.) retrived from http://www.kvue.com/news/More-people-moving-to-Austin-locals-rememberwhen-208726031.html
Leander Texas (n.d.) Retrieved from http://www.city-data.com/city/Leander-Texas.html
Liberty Hill (n.d.). Retrieved from http://www.city-data.com/city/Liberty-Hill-Texas.html
ListHub. (n.d.). Retrieved from http://www.listhub.net/home.html
LoopNet. (n.d.). Retrieved from http://www.loopnet.com/
Manor Texas (n.d.) Retrieved from http://www.city-data.com/city/Manor-Texas.html
Point2 (n.d.) Retrieved from http://www.point2.com/
Realty Juggler. (n.d.). Retrieved from http://www.realtyjuggler.com/main/
Round Rock Texas (n.d.) Retrieved from http://www.city-data.com/city/Round-Rock-Texas.html
Taylor Texas. (n.d.). Retrieved from http://www.city-data.com/city/Taylor-Texas.html
Travis County (n.d.). Retrieved from http://www.usa.com/travis-county-tx.htm
Twitter. (n.d.). Retrieved from https://twitter.com/
Williamson County (n.d.). Retrieved from http://www.usa.com/williamson-county-tx.htm
Zipforms (n.d.) retrived from https://www.zipformonline.com