Chances are, if you’re a small business or non-profit, you’re doing some Facebook marketing. As the world’s most popular social media platform, it’s likely your audience spends some time there every day. http://bit.ly/13FBmarketingtips But like many other marketers, you may be struggling with how to build a fan base, engage your audience, turn fans into customers, all while running your small business. If that’s the case, read on! This article will help you optimize your Facebook marketing so that you can build your business. http://bit.ly/13FBmarketingtips

1. FACEBOOK
MARKETING
13 Secrets of Successful Facebook
Marketing for Small Business

2. Create Balance In Your Facebook
Marketing
There are four quadrants to successful Facebook marketing.

3. Create a Compelling Profile
Your profile on Facebook is a great place for people to
get to know you.

4. Find Friends
http://www.facebook.com/find-friends/browser/

5. Be Engaging
There are a number of advantages that personal
profiles haveover business pages.

6. Build a “Home Base” For Your
Business
You need to have an engaging place for people
to learn more about your business.

7. Get Into The Newsfeed With EdgeRank
Create engaging content and post it regularly to your page.

8. Create Content That Encourages
Engagement
Currently photos have some of the best engagement
of any type of content for most businesses.

9. Create And Market Events On
Facebook
Events are a great way to reach a wider audience on Facebook.

10. Use Mobile To Take Your FB Marketing
To a New Level
Download the Facebook Pages app for your smart phone.

11. Advertise On Facebook
To reach a wider audience you’re probably going
to need to spend some dollars on ads.

12. Check Your Insights
You can’t improve your Facebook marketing
without feedback and metrics.

13. Remember That Facebook Is Not An
Island
You should integrate Facebook with the
rest of your digital marketing.

14. Prepare For The End Of Facebook
Use Facebook to build your email list.

15. Thanks! Questions?
Rich Brooks
TheMarketingAgents.com
207.619.0099
@therichbrooks
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