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Harte-Hanks Market Intelligence Demand Generation and Targeting Solutions for the business technology market
About Harte-Hanks Market Intelligence ,[object Object],[object Object],[object Object],[object Object]
Industries we serve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry leaders rely on us…
… to drive measurable business results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our vision ,[object Object],[object Object],[object Object],[object Object],[object Object]
Actionable intelligence and insight IT Purchasing Insight Detailed information on buying intentions across Hardware, Software, Networking, Storage, and Telephony Propensity Scores that measure likelihood to buy  Decision Makers Business and Technology Decision Maker Contacts Functional Responsibilities Email Addresses Installed Technologies Hardware, Software, Networking, Storage, and Telephony propensity installs, and competitive data
The technologies we track Cloud Computing Software-as-a-Service Infrastructure-as-a-Service Platform-as-a-Service Communications Phone System Extensions Long Distance Carrier Mobility/Wireless Phone System Maintenance Smartphones Unified Communications ACD Voice Activated Response Voice over IP Routers Virtual Private Network Internet Service Provider ISP Contract Expiration WAN Network Service WAN Optimization ATM/Frame Relay METRO/SONET/MPLS Communications   (continued) Network Service Network Lines Wireless LAN Computer Hardware Desktops  Laptops Windows 7 Operating System Workstations Servers Server Series Other Server Server OS Network/Desktop Printers High Volume Printers Uninterruptible Power Supply Computer Software Storage Management Software Business Intelligence Software Development Software Asset Management Software Computer Software   (continued) Enterprise Management Software Collaborative Software CRM/SFA Software Document Management Software Enterprise Application Integration Enterprise Resource Planning Database Management Software Data Center or Data Warehouse Outsourcing Server Maintenance Capacity Planning Data Center Management Systems Integration Application Support Programming Services Software Integration Document Management Disaster Recovery Storage Management LAN/WAN Design/Integration LAN/WAN Management/Support Outsourcing   (continued) Unified Messaging Network Convergence Security Data Loss Prevention Messaging Security Security Appliance Expansion ID/Access Software Storage Direct-Attached Storage Network-Attached Storage Storage Area Network Tape Library Virtualization Desktop Virtualization Server Virtualization Storage Virtualization Other Data Center Move/Renovation Compliance Initiative Electronic Medical Records As of Q4 2010
Our methodology Direct  Interviews Advanced Analytics & Modeling Multiple Data Sources Actionable technology insight on the businesses and decision-makers accounting for the vast majority of IT spend.
Our solutions Target  Marketing Market Analysis Demand Generation
Demand Generation Solutions Get you closer to you next customer. Faster. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use for:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use for:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use for:
Our solutions Target  Marketing Market Analysis Demand Generation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use for:
Powerful New Indicators Installation Likelihood Score Predicts the likelihood that a particular technology is installed at a business location Use to segment & target for awareness, nurturing of brand messages Purchase Likelihood Score Predicts the purchase likelihood for a particular technology at a  business location Use to target lead  generation programs, campaigns, seller efforts
How we differ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proven Based on over 40 years of experience in serving technology industry leaders We have a For helping you succeed Unparalleled Into business need, buying trends and installed technology footprint.
Harte-Hanks Market Intelligence Get closer to your next customer today. 1-800-854-8409 www.citdb.com [email_address]

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Hmi Capabilities Deck Email 0311

  • 1. Harte-Hanks Market Intelligence Demand Generation and Targeting Solutions for the business technology market
  • 2.
  • 3.
  • 5.
  • 6.
  • 7. Actionable intelligence and insight IT Purchasing Insight Detailed information on buying intentions across Hardware, Software, Networking, Storage, and Telephony Propensity Scores that measure likelihood to buy Decision Makers Business and Technology Decision Maker Contacts Functional Responsibilities Email Addresses Installed Technologies Hardware, Software, Networking, Storage, and Telephony propensity installs, and competitive data
  • 8. The technologies we track Cloud Computing Software-as-a-Service Infrastructure-as-a-Service Platform-as-a-Service Communications Phone System Extensions Long Distance Carrier Mobility/Wireless Phone System Maintenance Smartphones Unified Communications ACD Voice Activated Response Voice over IP Routers Virtual Private Network Internet Service Provider ISP Contract Expiration WAN Network Service WAN Optimization ATM/Frame Relay METRO/SONET/MPLS Communications (continued) Network Service Network Lines Wireless LAN Computer Hardware Desktops Laptops Windows 7 Operating System Workstations Servers Server Series Other Server Server OS Network/Desktop Printers High Volume Printers Uninterruptible Power Supply Computer Software Storage Management Software Business Intelligence Software Development Software Asset Management Software Computer Software (continued) Enterprise Management Software Collaborative Software CRM/SFA Software Document Management Software Enterprise Application Integration Enterprise Resource Planning Database Management Software Data Center or Data Warehouse Outsourcing Server Maintenance Capacity Planning Data Center Management Systems Integration Application Support Programming Services Software Integration Document Management Disaster Recovery Storage Management LAN/WAN Design/Integration LAN/WAN Management/Support Outsourcing (continued) Unified Messaging Network Convergence Security Data Loss Prevention Messaging Security Security Appliance Expansion ID/Access Software Storage Direct-Attached Storage Network-Attached Storage Storage Area Network Tape Library Virtualization Desktop Virtualization Server Virtualization Storage Virtualization Other Data Center Move/Renovation Compliance Initiative Electronic Medical Records As of Q4 2010
  • 9. Our methodology Direct Interviews Advanced Analytics & Modeling Multiple Data Sources Actionable technology insight on the businesses and decision-makers accounting for the vast majority of IT spend.
  • 10. Our solutions Target Marketing Market Analysis Demand Generation
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Our solutions Target Marketing Market Analysis Demand Generation
  • 16.
  • 17. Powerful New Indicators Installation Likelihood Score Predicts the likelihood that a particular technology is installed at a business location Use to segment & target for awareness, nurturing of brand messages Purchase Likelihood Score Predicts the purchase likelihood for a particular technology at a business location Use to target lead generation programs, campaigns, seller efforts
  • 18.
  • 19. Proven Based on over 40 years of experience in serving technology industry leaders We have a For helping you succeed Unparalleled Into business need, buying trends and installed technology footprint.
  • 20. Harte-Hanks Market Intelligence Get closer to your next customer today. 1-800-854-8409 www.citdb.com [email_address]