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It's my/their party... Online Fashion marketing part 2

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the Internationale
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This document discusses key assumptions around ecommerce, information, utility, and speed. It emphasizes that social networks are about conversations, relationships, and adding value rather than technology, media, or messages. A list of principles is then provided focusing on people, voice, being active, improvising, and open source approaches. Brand examples are listed and feedback is requested.

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It’s my/their party and we’ll… Paul Caplan @internationale
a brief recap... assumptions • ecommerce • information • utility • speed ! • journey/story Who? Where? When? Why? • attention
the times they are a changin’
social networks are... • not about technology • not about media • not about messages... • about conversations • about relationships • about adding value... • a verb
PASSION & VISION • P is for People • V is for Voice • A is for Active • I is for i with a small I • S is for Supply • S is for Simple • S is for Smart • I is for Improvise • I is for Irreverent • O is for Open Source • O is for Ownership • N is for Narrative • N is for Niches
Tory Burch
Levi's
Oscar de la Renta
Now your thoughts...
Slides and suchlike @internationale on Twitter facebook.com/theinternationale

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It's my/their party... Online Fashion marketing part 2

  • 1. It’s my/their party and we’ll… Paul Caplan @internationale
  • 2. a brief recap... assumptions • ecommerce • information • utility • speed ! • journey/story Who? Where? When? Why? • attention
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  • 5. the times they are a changin’
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  • 16. social networks are... • not about technology • not about media • not about messages... • about conversations • about relationships • about adding value... • a verb
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  • 18. PASSION & VISION • P is for People • V is for Voice • A is for Active • I is for i with a small I • S is for Supply • S is for Simple • S is for Smart • I is for Improvise • I is for Irreverent • O is for Open Source • O is for Ownership • N is for Narrative • N is for Niches
  • 21. Oscar de la Renta
  • 23. Slides and suchlike @internationale on Twitter facebook.com/theinternationale