World Class Innovation

world-class innovation
the innovation workgroup
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World-Class Innovation
Services Offered by

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Our mission
• The Innovation Workgroup exists so that enterprises in
India and beyond can become world-class innovators.
• World-Class means that your innovation process,
innovation system and innovation results are on a par
with those of the world’s most innovative companies.
• Innovation means conceiving and implementing new
ways to improve business results.

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Some of the organisations we have served

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Our World-Class Team
• All Senior-Level Consultants
• Were Previously Innovation Directors, Managers, etc.
• Includes Inventors, Patent Holders
• Innovation Lab Experience
• Expert Facilitators/Coaches
• Worked for Leading Organizations
• Global Exposure
• Experience in Multiple Industries
• Profiles Available Upon Request

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How Can Innovation Improve Your Results?
Innovation
•New products
•New processes
Differentiation
•More benefits
•Lower costs
Competitive
Advantage
•Increased sales
•Higher margins

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The path to world-class innovation
(As Rare As
Unicorns)
Accidental
Innovators
Fit For
Purpose
Stars World Class
Potential
Stars
Thinking
About
Innovation
Not
Innovating
Much
Bewildered
Innovation Commitment
InnovationCompetence
Source: Tim Kastelle http://timkastelle.org/blog

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Collaborate with us to reach world-class
We address both axes on the Innovation Matrix
• Competence. We coach and lead your associates to
master and apply the most effective tools and
methods used by the world’s most innovative firms.
• Commitment. We coach and support your business
leaders to determine and implement the right policies,
programs and structures for your organization to
create a culture of innovation.

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How do we improve your competence?
• We will lead your team to develop an innovative solution to
a challenge (a problem or opportunity in any area of your
business, preferably a stretch target worth hundreds or even
thousands of crores) that you assign. As your team works on
the challenge under our guidance, they will master our
world-class, three-step innovation process. There are two
deliverables:
1. A solution to your assigned challenge
2. Employees trained in and competent to use a world-class
innovation process and toolkit to address other challenges

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World-class innovation process
The Innovation Workgroup System is a Three-Step Process
Discover Invent Refine
•Innovation starts
when innovators
discover a new
insight. Most
companies omit
this important step.
•Innovations
produce profit only
if they are
developed and
launched quickly
and inexpensively.
•Breakthrough
innovation occurs
when an idea is
original and
unique, not just a
minor change.

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World-class goals and tools for each step
SEARCHING FOR INSIGHTS
– Customer Insights
• Problems
• Unvoiced needs
– Technology Insights
• New applications
• Improvements
TECHNIQUES AND TOOLS
– Customer/user observation
– Ethnography
– Skilled interviewing
– Analysis of user observations
– Technology monitoring
– Journeys to the future
Discover
CREATING ORIGINAL SOLUTIONS
– Totally new solutions
• Lateral thinking
• Perspective shifting
• Prolific, guided ideation
– Better Ideas
• Fact-based solutions
– Brainstorming
– Lateral thinking
– TRIZ
– Clustering
– Rapid estimation
– Wisdom of crowds
VALIDATING AND LAUNCHING
– Thoroughly tested solutions
• Stakeholder approved
• Value creating
• Technologically feasible
– Efficient idea development
• Low cost, speedy process
– Rapid, iterative prototyping
– Customer feedback gathering
– Participatory design
– Positioning analysis
– Experimental design
– Market testing
Invent Refine

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What is the right level of commitment?
• We will mentor a team of your top management or
their nominees to gain deep insights into the factors
that enable and block innovation in your unique
corporate culture. Then, based on these insights, we
will coach the team to develop, test and launch a set
of policies, programs and structures that will produce
profit-improving innovation on a consistent basis. The
goal is to set the level of commitment that best fits your
company’s strategy, goals and constraints to maximize
the return on investment from innovation.

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How to engage The Innovation Workgroup
• We offer five options
1. Challenge-based innovation project
2. Culture of Innovation project
3. Innovation personality profiling (individuals)
4. Introductory workshop or short program
5. Innovation audit

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Model 1: Challenge-based innovation
• Apply world-class innovation directly to a major
challenge in any area of the business (see slide 8)
Model Solution Delivered (Maturity) Skills Gained Duration
Full-time
project
(4-6 associates,
2 consultants)
Comprehensive solution development at
a world-class level with testing and
validation
Professional
competence
3-13 weeks*
Part-time
project
(12-20
associates, 1
consultant)
Comprehensive solution development
with testing and validation, fresher level
Post-Graduate
competence
6-13 weeks**
*Depends on complexity of challenge selected and location of field work.
** Depends on percentage of employee work week allotted to the engagement.

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Model 2: Culture of Innovation project
• Apply world-class innovation to the challenge of
building a culture of innovation in your organization
Model Solution Delivered (Maturity) Skills Gained Duration
Full-time
project
(4-6 associates,
2 consultants)
Comprehensive set of policies, programs
and structures designed to promote
successful innovation in your organization.
Professional
competence
3-4 weeks
Part-time
project
(12-20
associates, 1
consultant)
Comprehensive set of policies, programs
and structures designed to promote
successful innovation in your organization.
Post-Graduate
competence
6-9 weeks

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Model 3: Innovation Personality Profiling
• We have brought the world’s foremost innovation
assessment tool to India to enable companies to assign
their employees where they will be most productive in
the innovation cycle
• Positive approach builds confidence for every
employee who is assessed. No one is rated “not
innovative”
• Low cost per test allows testing of the full innovation
team

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Model 4: Introductory workshop/program
• Expose staff to world-class innovation
• Introduce new approaches and ways of thinking
• Build excitement about innovation
• Challenge-based workshops provide practice in innovation tools
and techniques
• Workshops available for business challenges, culture-building
challenge, functional specialties, specific innovation methods
• Choose half-day, one-day, two-day or three-day workshops
• Option to train your trainers to bring programs in-house
• Short programs and keynote addresses available
• All programs are customizable for your organization at no
additional cost

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Model 5: Innovation Audit
• We spend one day with you onsite observing your
operations and interviewing your managers and
associates
• We perform analysis using our proprietary diagnostic
instrument, which is based on best practices in use at
the world’s most innovative companies
• You receive a detailed assessment of your innovation
system and process, including gaps where change will
produce quantum improvements in your results

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Bonus: Exchange of views
• Up to two hours with your senior leaders to discuss
world-class innovation and your views on innovation
• Session is guaranteed to add value to your top team
through new perspectives, new facts about
innovation, and new inspiration through success stories
from other enterprises
• No professional fee (travel expenses may apply)

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The Innovation Workgroup is different
• Instead of selling you a solution, we teach your team to invent a new,
original solution
• You’re not the same as any other company, so every engagement is
customized for you. We don’t try to repeat a solution from another
engagement, because it probably wouldn’t work in your company
anyway
• We respect your knowledge and experience. Our job is to add our
innovation expertise to your knowledge and experience
• We are focused on results. The goal is to generate hundreds of crores
or even thousands of crores of new revenues and profits
• Our pricing reflects our world-class expertise and our Indian
environment. We cost more than less experienced consultants, but
we’re considerably more affordable than other world-class firms

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Sample Price Ranges
Model Outcomes Option A Option B
Challenge-Based
Innovation
Your team invents an innovative solution to a
business challenge worth hundreds or even
thousands of crores, while learning world-class
innovation
Full-time
15-50 lakhs
Part-time
8-15 lakhs
Culture of
Innovation
Your team invents policies, programs and
structures to promote world-class innovation in
your organization
Full-time
15-30 lakhs
Part-time
8-15 lakhs
Assessment of
Capabilities
Discover the innovation profiles of your
innovation team members
Small number
850 rupees each
Large number
discounted
Introductory
Workshop or Short
Program
Build excitement about world-class innovation.
Introduce new approaches and ways of thinking
2-day workshop
3.4 lakhs
1-day 2.2 lakhs
½-day 1.2 lakhs
Keynote 1.1 lakhs
Innovation Audit Learn where your innovation system can be
improved to reach world-class standards and
achieve better results
Flat fee, 1.1 lakhs Not applicable
(standardized
offering)

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Affordable or expensive?
EXPENSIVE!
Costs more than junior
consultants with only
domestic exposure
Takes employees away
from urgent tasks for 10% to
80% of the work week for
days or weeks.
Expense requires senior-
level budgetary approval
AFFORDABLE!
Costs less than foreign
consultants with similar
experience
Equips employees to
contribute repeatedly to
business improvement with
Return on investment can
easily reach 100x or more

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Profile: David Wittenberg, CEO
Known as India’s resident innovation guru, David brings world-class
innovation to top-tier Indian and multi-national corporations including
Reliance Industries, Tata and Ericsson. The author of The Executive’s
Guide to Innovation, David introduces global best practices in the
discipline of innovation so that firms can manage innovation for
breakthrough results.
Prior to founding The Innovation Workgroup, David worked at one of
the world’s leading innovation labs, the Advanced Concepts and
Technology group at Pitney Bowes, a Fortune 500 corporation. A lifelong
innovator, David holds two patents, has written five books, is a published songwriter, and has
created four business solutions that each generated more than $1 million.
Earlier in his career, David worked as an independent management consultant for such
firms as American Express, AT&T, Kelly Services, Philip Morris, Standard & Poor’s and UPS.
David earned his MBA in international management with honors from the Thunderbird
School of Global Management, where he served as a research assistant and co-wrote three
business cases. A highly-rated speaker, he has lectured on innovation, marketing, strategy,
entrepreneurship and salesmanship, and has taught business at Stratford University and
FOSTIIMA Business School. He resides in New Delhi.

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Thank you
Your feedback and enquiries are welcome
Ajay Sanghani, COO
Telephone +91 98200 20753
E-mail ajay@theinnovationworkgroup.com

World Class Innovation

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