4As Transformation Conference: The Competitive Edge Panel
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Creative Director, SiteVisibility
1. Creating a Content Strategy for
Social Media
Adtech
2012
Kelvin
Newman
–
Director
of
Strategy
SiteVisibility
@kelvinnewman
Friday, 28 September 2012
2. Who am I, though?
• Director
of
Strategy
at
SiteVisibility
– Natural
Search,
PPC,
Social
Media
&
AnalyGcs
Agency
– Organiser
of
BrightonSEO
Conference
– Host
of
UK
most
popular
internet
markeGng
podcast
– My
twiNer
is
twiNer.com/kelvinnewman
Friday, 28 September 2012
3. But who are you?
• In
few
sentences
– Who
you
are?
– Who
you
work
for?
– What
does
you
job
entail?
– Do
you
have
a
content
strategy
for
your
social
media
campaign?
Friday, 28 September 2012
4. A Process For
Content Marketing
Friday, 28 September 2012
17. Group Exercise ctd
• Choose
a
well
known
company
your
all
familiar
with.
– As
a
group
you
are
going
to
create
a
THEME
content
strategy
that
you
can
present
back
to
the
room
in
a
short
2
or
3
minute
presentaGon.
Friday, 28 September 2012
18. Group Exercise ctd
– Who
are
their
main
Tribe
you
want
to
target
with
content?
– What
about
their
business
is
a
Hook
to
this
tribe?
– What
Enganging
Content
can
embody
this
Hook
and
appeal
to
this
Tribe?
What
Mediums?
What
Headlines?
When
will
it
be
released
Etc.
– How
will
you
Market
this
Content?
– And
How
will
you
evaluate
it?
Friday, 28 September 2012
19. How am I supposed to
Remember This?
• The
slides
are
already
available
on
hNp://
www.slideshare.net/kelvinnewman
• We’re
also
releasing
a
series
of
video
podcasts
covering
exactly
these
processes
at
hNp://
www.sitevisibility.com
Friday, 28 September 2012
