The Good Agency are running a series of free breakfast seminars. Donor Acquisition is Changing was the first in the series, and Jonny from RSPB very kindly came along to talk about how they recruit their donors.
9. Average annual commitment by channel £ Agency: D2D Agency: Private Site Direct Mail: Cold F2F in-house Inserts Internet Telemarketing: Cold Telemarketing: Warm
10. DD sign up by channel Agency: D2D Cold Telemarketing Warm Telemarketing % Direct Mai l: Cold Inserts Internet F2F in-house Agency: Private Site
11. Gift Aid sign up by channel % Agency: D2D Cold Telemarketing Warm Telemarketing Direct Mai l: Cold Inserts Internet F2F in-house Agency: Private Site