Fictitious start-up non profit business plan.

1. Abundant Hope, LLC.
NON-PROFIT ORGANIZATION: BUSINESS PLAN PRESENTATION
Partners: Nicole Fulk, Jeanette Sario, David Davis, Jhoanna Navarro, Andrew Arcaina

2. Mission Statement
"TO AID IN PROVIDING CARE AND HOPE TO THE HOMELESS CHILDREN OF LOS ANGELES
COUNTY, FOCUSING ON GIVING THEM A NEW AND REAL CHANCE TO PROSPER IN
SOCIETY"

3. Corporate Description
• Abundant Hope is a non-profit organization formed in August
of 2009 by three college students, David Davis, Nicole Fulk,
and Jeanette Sario. We share a deep concern about
homeless children in Los Angeles, California and we hope to
change the hearts and minds of the local community to get
involved and start a trend in America to really tackle
homelessness. According to LAHSA, "Approximately 15% of
these, or 10,100 are children under the age of 18[are
homeless in LA county]."

4. Corporate Description Cont'd...
• Abundant Hope believes that no child should be left behind
nor do they deserve to live a lifestyle in such poor conditions.
Together we want to help support those in need by simply
providing them with food, clothing, and shelter. In addition to
monetary donations, every year we will train up to 10,000
volunteers to aid and help educate the children as well as their
families, so that together they can rise above poverty and
have a better future.

5. Business Concept
• Abundant Hope will provide a means for food, shelter, medical
aid, and education. Our primary means of substantially
curbing homelessness will be through public events, activities,
and public forum presentations where we will draw advocates
from academia, corporations, churches, familes, as we seek
to change the "hearts and minds" of society regarding the
growing issue of homelessness.
• Our target will be children up to the age of 18
• Our primary means of operation will be through monitery
donations, and volunteer groups.
• We will be based in the homeless area known as Skidd Row
the most heavily populated homless are in Los Angeles.

6. Business Concept
• 92% of donation's will go into our operations, 4% will go
towards management and general fees and 4% will go
towards fundraising.
• Our value will be in our ability to cooperate with other
organizations as a team and in our vision to engage the
citizens of L.A. in the process. We believe our passion to win
hearts and minds of the people will set an example for other
places who face the same problem. We also want to make
sure that future generations are taken care of.

7. Goals and Objectives
• Five Year Plan
o By year one, we plan to create a partnership with LAPD and
Los Angeles county school district to identify children that may
be very close to homelessness or who are currently homeless.
We want to be able to help 40% of this newly identified
homeless youth population by providing them with either food,
clothing, or shelter by this first year.
o By year two, we hope to increase donation income by 25% by
using networking and our current sources.
o By year three, we want to increase our volunteer base by 30%
o By year four, we plan to reach out to the parents of the
homeless children and help them with job training and
placement.
o By year five, we hope to actually lower the population of
homeless children by 15%.

8. Board of Trustees
• Abundant Hope Board of Trustees manages the disposition
and solicitation of donations. The Board is the corporate
authority for the Abbundant Hope, LLC. and consists of four
trustees:
o David Davis
o Nicole Fulk
o Jeanette Sario
o Jhoanna Navarro

9. Company Logo
Logo: Stationery:

10. Collaboration
• We believe that by collaborating with other organizations who share
in the same mission:
o Los Angeles Mission
o Children's Fund of San Bernadino County.
o American Red Cross
o Los Angeles Times Holiday Campaign
o YWAM
o Local schools, churches, and volunteer organizations

11. Target Market
• Individual Singles/Families
• Corporations
• Government
• Businesses
• Celebrities

12. • Market Program:
o Marketing Team
 Our marketing teams job is to seek out corporations
who are interested in providing support to our
organization
 Our team seeks out donations, sponsors, or grants
from corporations, foundations, and the government
through websites such as.
 foundationcenter.org
 grants.gov
 cfda.gov
 All cash flow will be stored in a database with the
name of the source, contact information, grant
amounts, deadlines, follow up, and all other pertinent
information is managed by the marketing team.
Market Summary

13. • Market Program:
o The marketing team seeks out celebrities who are
interested in sponsoring a child or making a donation
through advertising and communicating with various
agencies
 Current projected celebrity donators:
 Jennifer Aniston: Ms. Aniston is currently one of
the proposed celebrity donators to Abundant Hope
 Ms. Aniston has proposed to attend our 2009
Walkathon and to raise $5,000 for Abundant Hope
 Following Ms. Aniston's proposal to the 2009
Abundant Hope Walkathon, we received several
celebrity money donations from individuals such as
Courtney Cox, Selma Hayak, and Ryan Seacrest
Market Summary

14. Advertising
• Billboards:

15. Sponsors and Donators Options
• How can they help?
o Donations are always welcomed
 Money
 Clothes
 Canned or packaged food
o Sponsoring a child
 One can choose what amount they would like to
spend per month on a child in order to support the child
with the services provided by our organization
 The sponsors have the option to maintain quarterly
updates about the child they are sponsoring

16. Services Provided
Services:
• Shelter- Our shelter gives
children a place to stay and
provides them with safety as well
as comfort. Our shelter is filled
with trained volunteers to help
provide security, supervision, and
assistance.
• Food- provide children with
nourishing healthy meals and
snacks throughtout the day. Our
mission is to prevent children
from starvation and to help revive
those who are malnourished back
to health.

17. Services Provided Cont'd...
Services:
• Health Clinic - To help
homeless children who suffer
with health problems or
disabilities.

18. Services Provided Cont'd...
• Education Center-To give
children hope that with education
they can grow up to have a
better and sucessful future. The
money donated helps to provide
school supplies for our education
center and for those who are
already enrolled in school. It is
used to buy books for our library
in the shelter for the children's
reading pleassure, and funds for
those who want to go to college
in the future.
• Play Time- Every child
deserves to live a joyful
childhood no matter what
conditions they are living under.
The last thing we want is for
them to be traumatized by the
poor conditions they are living
in, at such a young age. At our
shelter we provide playgrounds,
sport equipments, fun and
creative art activities, and tons
of other recreational activities.

19. Services Provided Cont'd...
Fundraisers:
• Every year we put together a Walkathon to help feed all starving
children in America. Remember it's not how far you walk, it's how
far you would go to help provide nourishing food for those
children and their family in need of your help.
• We also hold our annual county fair in the summer. All profits
recieved will help put together a shelther for children who are
homeless and to ensure them with safety.
• Once every two weeks, we put together a picnic in the park
where families can generously donate money, food, clothing,
toiletries, toys, school supplies, and any other necessites to
those in need. Families in need are invited to join the picnic,
where the generous gift provided are then distributed and
receive with love and gratitude.

20. Risks and Rewards
• Risks:
o Potential low donor money
o Potential low government/state aid
o Potential low public participation
• Rewards:
o Exceeded donor money
o Exceeded federal/state aid
o Greater number of homeless served.
o High public participation/awareness.

21. Key Issues
• Near term
o Initial Funding to get the program off its feet.
o Collaborating/Marketing with other agencys.
o Spreading the word
• Long term
o Income/Expenditure balance with tough economy.
o First couple years will be running lean to ensure we can get
whatever aid we have into the hands of the children.
o If our expenses exceed our income for three consecutive
months see government aid immediately.

22. References
• "Fundraising for Nonprofit Organizations." The Ohio Compassion Capital Project Training Manual. Web. 27
July 2009. http://www.governor.ohio.gov/Portals/1/OCCP%20-%20Fundraising.pdf.
• Griesmann, Esq, Donald A. "Nonprofit Incorporating - The Business Plan." Community Services Support
Center, Inc, 31 May 2005. Web. 10 Aug. 2009. http://www.tess.org/misc/010708NP_Biz_Plan.pdf.
• Hoenig, Michael, and Nichole Goble. "Iowa S.A.L.Y.D: Non-Profit Presentation." Web. 1 Aug. 2009.
http://addtai.org/Presentations_PDF/011%20SALYD%20Non-Profit%20Powerpoint.pdf.
• Nissi. ""How to Get Grant Funding for a Non-Profit Organization"" EHow Community Member, ehow how to
do just about. Web. 27 July 2009. http://www.ehow.com/how_2183720_grant-funding-nonprofit-
organization.html.
• "Nonprofit Fundraising and Grantwriting." Free Management Library. Authenticity Consulting, LLC, 1997-
2009. Web. 25 July 2009. http://managementhelp.org/fndrsng/np_raise/np_raise.htm.
• "People Assisting the Homless Partners(PATH): Fact Sheet." Path. Path Partners. Web. 19 Aug. 2009.
http://www.pathpartners.org/factsheet/files/Fact%20Sheet%20-%20PATH.pdf.
• Roberts, Joel John. "Action is needed to house homeless." People Assisting the Homeless. PATH Partners,
23 May 2003. Web. 12 Aug. 2009. http://www.epath.org/toknowus/inthenews/newsarticles.php?article=170.

23. References Cont’d…
• Roberts, Joel John. "Press-Telegram: We can solve our homeless problem." Press Telegram. 23 Dec.
2007. Web. 15 Aug. 2009. www.presstelegram.com.
• Roberts, Joel John. "10 Things We Can Do to Perpetuate Homelessness." Los Angeles Times 19 July
2003. Print.
• "Skid Row Homeless Counts: Comparison of The Los Angeles Police Department (LAPD) And The Los
Angeles Homeless Services Authority (LAHSA) Homeless Enumeration." Las Angeles Homeless Services
Authority(LAHSA). 2007 Greater Los Angeles Homeless Count. Web. 10 Aug. 2009.
<http://www.lahsa.org/docs/homelesscount/2007/Skid%20Row%20Homeless%20Count.pdf>.