Presentation by Damon Segal of Emotio Design Group on Estate Agent Marketing. System shown is Intenix EA system, an integrated advanced Estate Agent solution for building and marketing websites on.

1. e.mo.tio - noun [ih-moh-tee-oh]
ESTATEAGENT MARKETING
by Damon Segal
Expert Council
Looks easy on paper
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

2. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
MARKETING TACTICS
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

3. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
MARKETING TACTICS
SEARCH
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

4. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
MARKETING TACTICS
SEARCH SOCIAL
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

5. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
MARKETING TACTICS
SEARCH SOCIAL EMAIL
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

6. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
MARKETING TACTICS
SEARCH SOCIAL EMAIL PPC
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

7. e.mo.tio - noun [ih-moh-tee-oh]
CURRENT PICTURE
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

8. e.mo.tio - noun [ih-moh-tee-oh]
CURRENT PICTURE
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

9. e.mo.tio - noun [ih-moh-tee-oh]
CURRENT PICTURE
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

10. e.mo.tio - noun [ih-moh-tee-oh]
ONE OF MANY
HOW DO YOU STAND OUT
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

11. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

12. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

13. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

14. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default
• Images: Google Images.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

15. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default
• Images: Google Images.
• Maps: Google Maps.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

16. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default
• Images: Google Images.
• Maps: Google Maps.
• Videos: Google's Video Search.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

17. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default
• Images: Google Images.
• Maps: Google Maps.
• Videos: Google's Video Search.
• News: Google News.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

18. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default
• Images: Google Images.
• Maps: Google Maps.
• Videos: Google's Video Search.
• News: Google News.
• Shopping: Google Shopping.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

19. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default
• Images: Google Images.
• Maps: Google Maps.
• Videos: Google's Video Search.
• News: Google News.
• Shopping: Google Shopping.
• Books: Google Books
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

20. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default
• Images: Google Images.
• Maps: Google Maps.
• Videos: Google's Video Search.
• News: Google News.
• Shopping: Google Shopping.
• Books: Google Books
• Places: Google+ Local.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

21. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default • Blogs: Google Blog Search..
• Images: Google Images.
• Maps: Google Maps.
• Videos: Google's Video Search.
• News: Google News.
• Shopping: Google Shopping.
• Books: Google Books
• Places: Google+ Local.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

22. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default • Blogs: Google Blog Search..
• Images: Google Images. • Flights: Google Flight Search.
• Maps: Google Maps.
• Videos: Google's Video Search.
• News: Google News.
• Shopping: Google Shopping.
• Books: Google Books
• Places: Google+ Local.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

23. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default • Blogs: Google Blog Search..
• Images: Google Images. • Flights: Google Flight Search.
• Maps: Google Maps. • Discussions: groups, forums, and
• Videos: Google's Video Search. question-and-answer sites.
• News: Google News.
• Shopping: Google Shopping.
• Books: Google Books
• Places: Google+ Local.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

24. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default • Blogs: Google Blog Search..
• Images: Google Images. • Flights: Google Flight Search.
• Maps: Google Maps. • Discussions: groups, forums, and
• Videos: Google's Video Search. question-and-answer sites.
• News: Google News. • Recipes: Cooking info
• Shopping: Google Shopping.
• Books: Google Books
• Places: Google+ Local.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

25. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default • Blogs: Google Blog Search..
• Images: Google Images. • Flights: Google Flight Search.
• Maps: Google Maps. • Discussions: groups, forums, and
• Videos: Google's Video Search. question-and-answer sites.
• News: Google News. • Recipes: Cooking info
• Shopping: Google Shopping. • Applications: Mobile devices
• Books: Google Books and desktop.
• Places: Google+ Local.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

26. e.mo.tio - noun [ih-moh-tee-oh]
NEW SEARCH
Search Engine Marketing covers more than just Keywords
• Web: By default • Blogs: Google Blog Search..
• Images: Google Images. • Flights: Google Flight Search.
• Maps: Google Maps. • Discussions: groups, forums, and
• Videos: Google's Video Search. question-and-answer sites.
• News: Google News. • Recipes: Cooking info
• Shopping: Google Shopping. • Applications: Mobile devices
• Books: Google Books and desktop.
• Places: Google+ Local. • Patents: Google Patent Search.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

27. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

28. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

29. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

30. e.mo.tio - noun [ih-moh-tee-oh]
JUST BECAUSE WE THINK WE KNOW WHAT WE NEED, IT
DOESN’T MEAN THAT’S WHAT OUR CLIENTS ARE LOOKING FOR
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

31. e.mo.tio - noun [ih-moh-tee-oh]
BUYING PROPERTY
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

32. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
SMALL DIFFERENCES
Keyword Compe++on Local
Monthly
Searches
property
for
sale 0.59 5000000
properties
for
sale 0.6 4090000
houses
sale 0.55 3350000
house
for
sale 0.56 2240000
home
for
sale 0.61 2240000
flats
for
sale 0.64 1220000
land
for
sale 0.64 1000000
apartments
for
sale 0.64 673000
property
sales 0.58 201000
bungalows
for
sale 0.53 201000
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

33. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
SMALL DIFFERENCES
Keyword Compe++on Local
Monthly
Searches
property
for
sale 0.59 5000000
properties
for
sale 0.6 4090000
houses
sale 0.55 3350000
Afor
sale primary0.56
house
single search term is
2240000
only worth about 1,000 visitors, the
home
for
sale 0.61 2240000
flats
for
sale 0.64 1220000
value is in the long tail phrases
land
for
sale 0.64 1000000
apartments
for
sale 0.64 673000
property
sales 0.58 201000
bungalows
for
sale 0.53 201000
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

34. e.mo.tio - noun [ih-moh-tee-oh]
RENTING PROPERTY
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

35. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
SMALL DIFFERENCES
Keyword Compe++on Local
Monthly
Searches
property
to
rent 0.73 2740000
property
for
rent 0.73 2740000
property
rent 0.73 2740000
rent
a
property 0.73 2740000
rent
property 0.73 2740000
property
to
rent
in 0.73 2740000
proper+es
to
rent 0.74 2240000
proper+es
for
rent 0.74 2240000
houses
to
rent 0.73 2240000
homes
to
rent 0.75 2240000
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

36. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
SMALL DIFFERENCES
Keyword Compe++on Local
Monthly
Searches
property
to
rent 0.73 2740000
property
for
rent 0.73 2740000
property
rent 0.73 2740000
rent
a
property 0.73 2740000
rent
property 0.73 2740000
property
to
rent
in 0.73 2740000
proper+es
to
rent 0.74 2240000
proper+es
for
rent 0.74 2240000
houses
to
rent 0.73 2240000
homes
to
rent 0.75 2240000
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

37. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
WHYNOT COMPETE
Keyword Compe++on Local
Monthly
Searches
property
to
let 0.73 2240000
proper+es
to
let 0.74 1830000
homes
to
let 0.76 1830000
houses
to
let 0.74 1500000
house
to
let 0.72 1220000
leHngs 0.36 1220000
flats
to
let 0.75 1220000
leHng
agents 0.68 368000
property
leHng 0.73 368000
home
to
let 0.67 368000
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

38. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
WHYNOT COMPETE
Keyword Compe++on Local
Monthly
Searches
property
to
let 0.73 2240000
YOUR AD
proper+es
to
let 0.74 1830000
homes
to
let 0.76 1830000
houses
to
let 0.74 1500000
house
to
let 0.72 1220000
leHngs 0.36 1220000
flats
to
let 0.75 1220000
leHng
agents 0.68 368000
property
leHng 0.73 368000
home
to
let 0.67 368000
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

39. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
WHYNOT COMPETE
Keyword Compe++on Local
Monthly
Searches
property
to
let 0.73 2240000
YOUR AD
proper+es
to
let 0.74 1830000
homes
to
let 0.76 1830000
houses
to
let 0.74 1500000
house
to
let 0.72 1220000
leHngs 0.36 1220000
flats
to
let 0.75 1220000
leHng
agents 0.68 368000
property
leHng 0.73 368000
home
to
let 0.67 368000
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

40. e.mo.tio - noun [ih-moh-tee-oh]
SELLING PROPERTY
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

41. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
SEARCH BEHAVIOUR
Keyword Compe++on Local
Monthly
Searches
estate
agents 0.27 4090000
estate
agent 0.26 3350000
estate
agent
in 0.27 3350000
property
estate
agents 0.31 368000
estates
agents 0.22 165000
real
estate
agents 0.5 60500
estate
agents
uk 0.51 49500
uk
estate
agents 0.51 49500
commercial
estate
agents 0.79 33100
green
estate
agents 0.2 33100
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

42. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
GETTING VALUATIONS
Keyword Compe++on Local
Monthly
Searches
house
value 0.58 135000
value
of
property 0.55 135000
property
value 0.55 135000
home
value 0.57 135000
value
house 0.58 135000
value
of
house 0.58 135000
value
property 0.55 135000
value
a
property 0.55 135000
my
house
value 0.72 33100
value
my
house 0.72 33100
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

43. e.mo.tio - noun [ih-moh-tee-oh]
GETTING LANDLORDS
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

44. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
CLEAR MEANING
Keyword
Compe++on
Local
Monthly
Searches
rent
my
flat 0.78 2400
rent
my
house 0.69 12100
let
my
flat 0.63 480
let
my
house 0.56 2900
houses
rent 0.73 2240000
rent
out
my
house 0.65 3600
rental
homes 0.79 301000
apartments
for
rent 0.78 1220000
rent
house 0.72 1830000
rental
houses 0.71 368000
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

45. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
EASY PHRASES
Keyword Compe++on Local
Monthly
Searches
estate
agent
in
bath 0.3 5400
estate
agent
in
sussex 0.6 8100
estate
agent
in
newcastle 0.45 9900
estate
agent
in
liverpool 0.52 9900
estate
agent
in
glasgow 0.68 8100
estate
agent
in
manchester 0.66 12100
estate
agent
in
kent 0.53 18100
estate
agent
in
london 0.8 74000
estate
agent
in
pinner -­‐ -­‐
estate
agent
in
herts -­‐ -­‐
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

46. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
EASY PHRASES
Keyword Compe++on Local
Monthly
Searches
estate
agent
in
bath 0.3 5400
estate
agent
in
sussex 0.6 8100
estate
agent
in
newcastle 0.45 9900
estate
agent
in
liverpool 0.52 9900
Aagent
in
glasgow search could represent
estate
single local 0.68 8100
500 to 2,000 visits per location
estate
agent
in
manchester 0.66 12100
estate
agent
in
kent 0.53 18100
estate
agent
in
london 0.8 74000
estate
agent
in
pinner -­‐ -­‐
estate
agent
in
herts -­‐ -­‐
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

47. e.mo.tio - noun [ih-moh-tee-oh]
1%2%
2%
VALUATIONS SOURCES 2%
4%
5%
GOOGLE
DIRECT
EMAIL 11%
REFERRAL
BING ORGANIC
YAHOO ORGANIC
73%
ASK ORGANIC
REFERRAL
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

48. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
SEARCH TRENDS
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

49. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
SEARCH TRENDS
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

50. e.mo.tio - noun [ih-moh-tee-oh]
QUICK OPINIONS
It takes 1/20th of a
second to form an
opinion on a website
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

51. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

52. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

53. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

54. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

55. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

56. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

57. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

58. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

59. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

60. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

61. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

62. e.mo.tio - noun [ih-moh-tee-oh]
BY DESIGN
Website design should
not happen by accident
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

63. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

64. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

65. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

66. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

67. e.mo.tio - noun [ih-moh-tee-oh]
UNDERSTANDING AUDIENCES
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

68. e.mo.tio - noun [ih-moh-tee-oh]
MANAGING& TRACKING
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

69. e.mo.tio - noun [ih-moh-tee-oh]
MANAGING& TRACKING
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

70. e.mo.tio - noun [ih-moh-tee-oh]
MANAGING& TRACKING
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

71. e.mo.tio - noun [ih-moh-tee-oh]
MANAGING& TRACKING
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

72. e.mo.tio - noun [ih-moh-tee-oh]
MANAGING& TRACKING
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

73. e.mo.tio - noun [ih-moh-tee-oh]
MANAGING& TRACKING
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

74. e.mo.tio - noun [ih-moh-tee-oh]
MANAGING& TRACKING
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

75. e.mo.tio - noun [ih-moh-tee-oh]
MANAGING& TRACKING
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

76. e.mo.tio - noun [ih-moh-tee-oh]
SOCIAL STRATEGY
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

77. e.mo.tio - noun [ih-moh-tee-oh]
ABOUT TWITTER
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

78. e.mo.tio - noun [ih-moh-tee-oh]
ABOUT TWITTER
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

79. e.mo.tio - noun [ih-moh-tee-oh]
ABOUT TWITTER
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

80. e.mo.tio - noun [ih-moh-tee-oh]
ABOUT TWITTER
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

81. e.mo.tio - noun [ih-moh-tee-oh]
ABOUT TWITTER
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

82. e.mo.tio - noun [ih-moh-tee-oh]
ABOUT TWITTER
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

83. e.mo.tio - noun [ih-moh-tee-oh]
ABOUT TWITTER
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

84. e.mo.tio - noun [ih-moh-tee-oh]
ABOUT TWITTER
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

85. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

86. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

87. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

88. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

89. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

90. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

91. e.mo.tio - noun [ih-moh-tee-oh]
Call to Action
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

92. e.mo.tio - noun [ih-moh-tee-oh]
[OPINION] [PRESENTATION]
[SLIDES] [PICS]
[VIDEO]
[NEWS]
Tell them what they will get
Call to Action
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

93. e.mo.tio - noun [ih-moh-tee-oh]
[OPINION] [PRESENTATION]
[SLIDES] [PICS]
[VIDEO]
[NEWS]
Tell them what they will get
Use #hashtags
Call to Action
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

94. e.mo.tio - noun [ih-moh-tee-oh]
[OPINION] [PRESENTATION]
[SLIDES] [PICS]
[VIDEO]
[NEWS]
Tell them what they will get
Use #hashtags
Call to Action
Create short links
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

95. e.mo.tio - noun [ih-moh-tee-oh]
[OPINION] [PRESENTATION]
[SLIDES] [PICS]
[VIDEO]
[NEWS]
Tell them what they will get
Use #hashtags
Call to Action
Create short links
Target Influencers
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

96. e.mo.tio - noun [ih-moh-tee-oh]
[OPINION] [PRESENTATION]
[SLIDES] [PICS]
[VIDEO]
[NEWS]
Tell them what they will get
Use #hashtags
Call to Action
Create short links Ask for Retweets when appropriate
Target Influencers
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

97. e.mo.tio - noun [ih-moh-tee-oh]
[OPINION] [PRESENTATION]
[SLIDES] [PICS]
[VIDEO]
[NEWS]
Tell them what they will get
Use #hashtags
Call to Action
Make it engaging
Create short links Ask for Retweets when appropriate
Target Influencers
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

98. e.mo.tio - noun [ih-moh-tee-oh]
[OPINION] [PRESENTATION]
[SLIDES] [PICS]
[VIDEO]
[NEWS]
Tell them what they will get
Use #hashtags
Call to Action
Make it engaging
Allow space for old style retweets
Create short links Ask for Retweets when appropriate
Target Influencers
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

99. e.mo.tio - noun [ih-moh-tee-oh]
[OPINION] [PRESENTATION]
[SLIDES] [PICS]
[VIDEO]
[NEWS]
Tell them what they will get
Use #hashtags
Call to Action
Make it engaging
Allow space for old style retweets
Create short links Ask for Retweets when appropriate
Target Influencers
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

100. e.mo.tio - noun [ih-moh-tee-oh]
USING FACEBOOK
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

101. e.mo.tio - noun [ih-moh-tee-oh]
FACEBOOK STATS UK
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

102. e.mo.tio - noun [ih-moh-tee-oh]
FACEBOOK STATS UK
There are over 1.3 billion visits to
Facebook a month - 1 in 6 page views
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

103. FACEBOOK STATS UK equals 10 million hours
Friday, 28 September 12

104. FACEBOOK STATS UK equals 10 million hours
Friday, 28 September 12

105. FACEBOOK STATS UK equals 10 million hours
Friday, 28 September 12

106. FACEBOOK STATS UK equals 10 million hours
500 million hours are spent on
Facebook in the UK every month.
Friday, 28 September 12

107. e.mo.tio - noun [ih-moh-tee-oh]
2010 ©
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

108. e.mo.tio - noun [ih-moh-tee-oh]
2010 ©
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

109. e.mo.tio - noun [ih-moh-tee-oh]
CONSIDER THIS
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

110. e.mo.tio - noun [ih-moh-tee-oh]
CONSIDER THIS
• When’s the best time to post?
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

111. e.mo.tio - noun [ih-moh-tee-oh]
CONSIDER THIS
• When’s the best time to post?
• How many times should I post per day?
Unsubscribes vs Engagement
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

112. e.mo.tio - noun [ih-moh-tee-oh]
CONSIDER THIS
• When’s the best time to post?
• How many times should I post per day?
Unsubscribes vs Engagement
• What type of content elicits the most interaction?
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

113. e.mo.tio - noun [ih-moh-tee-oh]
CONSIDER THIS
• When’s the best time to post?
• How many times should I post per day?
Unsubscribes vs Engagement
• What type of content elicits the most interaction?
• Should I ask fans to Like or Comment on my posts?
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

114. e.mo.tio - noun [ih-moh-tee-oh]
CONSIDER THIS
• When’s the best time to post?
• How many times should I post per day?
Unsubscribes vs Engagement
• What type of content elicits the most interaction?
• Should I ask fans to Like or Comment on my posts?
• Should I ask my fans questions?
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

115. e.mo.tio - noun [ih-moh-tee-oh]
CONSIDER THIS
• When’s the best time to post?
• How many times should I post per day?
Unsubscribes vs Engagement
• What type of content elicits the most interaction?
• Should I ask fans to Like or Comment on my posts?
• Should I ask my fans questions?
• How long should my status messages be?
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

116. e.mo.tio - noun [ih-moh-tee-oh]
BEST TIME
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

117. e.mo.tio - noun [ih-moh-tee-oh]
BEST TIME
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

118. e.mo.tio - noun [ih-moh-tee-oh]
HOW MANY
The more you post in Facebook
the more engagement you have
but the more unsubscribes you
get. It’s all about balance.
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

119. e.mo.tio - noun [ih-moh-tee-oh]
POST TYPE
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
EMOTIO.CO.UK - 020 8385 5050 - DAMON@EMOTIO.CO.UK
Friday, 28 September 12

120. e.mo.tio - noun [ih-moh-tee-oh]
2
Image Posts 1 5
Link Posts
3
Video Posts
4
Gallery Posts
Status Posts
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

121. e.mo.tio - noun [ih-moh-tee-oh]
M.O. RELEVANCE
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

122. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

123. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

124. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

125. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

126. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

127. e.mo.tio - noun [ih-moh-tee-oh]
EMAIL ME
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

128. e.mo.tio - noun [ih-moh-tee-oh]
DEFINE AUDIENCE
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

129. e.mo.tio - noun [ih-moh-tee-oh]
DEFINE AUDIENCE
ABC Estate Agent
Guide to Buying a House Guide to Selling a House
How to be a great tenant How to be a great landlord
Industry News Free Valuation
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

130. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

131. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

132. e.mo.tio - noun [ih-moh-tee-oh]
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

133. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
INVESTMENT RETURN
more than 50% of
consumers make
purchases as a direct
outcome of email.
Sources -Direct Marketers Association / ExactTarget
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

134. e.mo.tio - noun [ih-moh-tee-oh] Comments:
This is a
INVESTMENT RETURN
more than 50% of
consumers make
purchases as a direct
outcome of email.
£44.42 — The estimated return on £1
invested in email marketing in 2011.
Sources -Direct Marketers Association / ExactTarget
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050
Friday, 28 September 12

135. e.mo.tio - noun [ih-moh-tee-oh]
Expert Council
Global Marketing Network
The new home of marketing
www.emotio.co.uk - seo@emotio.co.uk - 020 8385 5050 www.twitter.com/damonsegal www.facebook.com/emotiodesign
www.linkedin.com/in/damonsegal
Friday, 28 September 12