11. 4. Integration with Websites & Social Media
brand
38%
awareness
49%
purchase
intent
on company websites
85%share
regularly
online shopping experiences
socialmedia
on
24. In Conclusion
China Is Unique for Online Commerce:
1. Scale & Growth
2. Third Party Sales Platforms
3. Purchase Motivations
4. Integration with Websites & Social Media
5. Mobiles
6. Chinese Try before they Buy
25. What it Means for Marketers
1. Confident Chinese consumers are Online
2. Searching for Info not where you may think
3. The Masses can be Reached Online
4. And the Masses can Reach You
5. Money Goes Further
6. Authentic Brands Thrive
7. Online is Nimble
8. Less reliance on Distributors
Smart Marketing and Patience is Needed