This document discusses 4 secrets to app monetization success. The secrets are: 1) Create a "hybrid" monetization model that combines paid and free apps supported by ads. 2) Use powerful ad formats like launch and exit ads. 3) Take control of ad mediation to maximize revenue. 4) Maximize distribution by listing apps on multiple app stores and partnering with OEMs. The company discussed is a global mobile advertising network that processes over 31 billion ad requests per month across many regions and devices.