FUN - Using the power of fun to increase consumer loyalty and advocacy
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This version of "FUN - Using the power of fun to increase consumer loyalty and advocacy" was presented by Kate Whatley of Social Forces to the students of the USF AdClub in Tampa Florida.
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FUN - Using the power of fun to increase consumer loyalty and advocacy
- 1. FUN
- 2. Why Fun 2 At Social Forces, we believe that sharing fun experiences is one of the most powerful ways to create a bond — between brand and consumer, company and employee or agency and client. We believe fun is a powerful force for creating loyalty and advocacy.
- 3. Why Fun 3 Because fun is glue—for bonding people together. You Friends Brands Consumers FUN Company Employees Agencies Clients
- 4. Where fun exists CONSUMER FUN CO- CLIENT WORKERS
- 5. Where fun exists CONSUMER FUN CO- CLIENT WORKERS
- 7. What is Fun ? 7 Let’s start with some examples... Being with fun people/friends. Laughter Creating Playing Traveling Exploring
- 8. When does fun happen ? 8 To have fun, we must cross 3 barriers. Step 1: Relationship We must trust the people we’re with. Step 2: Approach We must be prepared to have fun. Step 3: Engagement We must enjoy what we’re doing.
- 9. Step One: Relationship 9 Trust Trajectory Expectation Delivery
- 10. Step One: Relationship 10 Disappointment Expectation Delivery
- 11. Step One: Relationship 11 Excellence Expectation Delivery
- 12. Step One: Relationship 12 What they expect of You Presence Ability Speed Attitude
- 13. Step One: Relationship 13 What you expect of them Compensation Direction Environment Culture
- 14. Step Two: Approach 14 What does it take to prepare for fun? Passion Positive attitude Commitment
- 15. Step Three: Engagement 15 Some qualities of fun activities: Creative opportunity Novelty / new things Shared / social interactions Challenge Reward / Recognition Excitement/Surprise Ownership
- 17. Where fun exists CONSUMER FUN CO- CLIENT WORKERS
- 18. Consumer Engagement Process 18 To have fun, we face 3 barriers. Step 1: Relationship Do we trust the source/brand? Step 2: Approach How is the engagement being proposed? Step 3: Engagement Do we enjoy the experience?
- 19. Step One: Relationship 19 Trust Trajectory Expectation Delivery
- 20. Step One: Relationship 20 What consumers expect from brands: Function Price Service Aesthetic Added Benefit
- 21. Step Two: Approach 21 Is our proposal / call-to-action: Relevant Accessible Captivating Timely
- 22. Step Three: Engagement 22 Some qualities of fun activities: Creative opportunity Novelty / new things Shared / social interactions Challenge Reward / Recognition Excitement/Surprise Ownership
- 23. Examples 23 ✓ Creative opportunity ✓ Reward / Recognition ✓ Novelty / new things ✓ Excitement/Surprise ✓ Shared interactions ✓ Ownership ✓ Challenge
- 24. Examples 24 ✓ Creative opportunity ✓ Novelty / new things ✓ Shared interactions ✓ Challenge ✓ Reward / Recognition ✓ Excitement/Surprise ✓ Ownership
- 25. Examples 25
- 26. Examples 26
- 27. Examples 27 ✓ Creative opportunity ✓ Reward / Recognition ✓ Novelty / new things ✓ Excitement/Surprise ✓ Shared interactions ✓ Ownership ✓ Challenge